Oh c'mon on!!!!!

Creatives often complain about tight deadlines. But in my experience tight deadlines make creative directors to make gut decisions instead of overthinking the idea that allow great work thru to the client.

This happened to me and my art director partner and we couldn't be happier.

Senior copywriters: Teach/show that creation doesn't always happen between 9 and 5.

Actually, nothing good happens between 9 and 5, so if you're working with a junior writer on a project, so up every morning with new ideas and urge them to do the same.

This is the way.

And with this freedom Anonymous Platypus will be able to edit copywriter's documents in Google docs without consent and without a shred of copywriting talent.

My goodness Jaguar what have you done?

TFW you read a creative brief before sleeping and awoke with a campaign on your head.

My art director partner and I pitched a Super Bowl spot for a client to the executive creative director today.

"That is completely effing unhinged...I love it, let's pitch it."

💥

"Reaching out to me for the last time" in the spam subject line is my love language.

On a walk thru my very Blue neighborhood. Happened upon neighbors. We looked at each other, shrugged, hugged, parted without saying a word.

It's quarterly personal review time.

Gonna put Chat GPT on it.

Elon and Vivek go to White Castle.

And then Anonymous Platypus will have the freedom to change the copywriter's words in a shared Google doc without rhyme or reason.

I'm rather enjoying the font here.

In advertising there's something called a blind headline, (If you show kids, and have "Be there for them" the consumer is invited to play along and connect the dots.

Clients, most always chooses "See say" headlines, where you show kids and have "Kids" in the headline.

Don't be that client, please.

I swear my work timesheet app has the mentality of a stalker.

I post about the insanity that is the advertising business. And Doctor Who.