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fractionalteams.bsky.social
Fractional Teams
@fractionalteams.bsky.social
Dedicated to the B2B Tech industry, we help organisations boost marketing performance and transform products.

https://www.fractionalteams.com
Implementing llms.txt is simple and early adopters will gain a visibility advantage as AI-driven search accelerates.

Want to learn how to use it effectively (and what to include)? Drop a comment or message – we’re happy to help.
December 16, 2025 at 10:48 AM
⚫ You gain more control over how your content is interpreted and referenced
⚫ It’s becoming a foundational part of GEO (Generative Engine Optimization)
December 16, 2025 at 10:48 AM
For B2B companies, this matters because:
⚫ Your prospects increasingly discover solutions through AI assistants, not traditional search
⚫ Clear signals improve how accurately AI describes your products and expertise
December 16, 2025 at 10:48 AM
Think of it as the new robots.txt, but for Large Language Models. It tells AI systems what content they can use, how they can use it, and which parts of your site are most important for training, summarisation, or answer generation.
December 16, 2025 at 10:48 AM
The marketers who adapt now will own the top of the AI-powered funnel.

🤔 How do you get there?

👇 Find answers and best practices below.

*Source: Semrush 2025

#SEO #GEO #ContentMarketing #AIsearch #GenerativeSearch #MarketingStrategy #B2BMarketing #SearchEvolution
December 12, 2025 at 12:13 PM
But here’s the catch: people often say your idea is great, but when it’s time to actually use your product or pay for it, they disappear.

So, is "sell first, build second" really a smart strategy? 🤔
November 18, 2025 at 10:15 AM
✅ Use tools like Google Analytics and Search Console to track visibility, traffic, and user behaviour.
✅ Check keyword performance regularly. Strong rankings mean your content is aligned with search intent.
✅ Monitor traffic and engagement, such as page views, bounce rate, and time on page.
November 10, 2025 at 10:12 AM
✅ Referrals rooted in relationships
✅ Community involvement to build trust
✅ SEO strategies outperform cold outreach

Our founder Tim Meredith recently shared this people-first perspective in CMO Times’ roundup: cmotimes.com/qa/25-market...

#B2BMarketing #FractionalCMO #MarketingStrategy #SEO
cmotimes.com
November 4, 2025 at 10:32 AM
🔄 Repurpose as much content as you can (decks, user insights, docs).
👩‍💻 Write as if you’re helping one ideal user solve one pain point.
🗓️ Post every week; cadence beats perfection.
📋 Share explanations and lessons, not just promos.
💬 Optimise for replies and conversations, not clicks.
October 20, 2025 at 9:49 AM
➡️ Strategic channel mixing
➡️ Content formats that travel
➡️ Organic vs paid approach
➡️ And the mindset shift from “posting” to “positioning”

Learn more: www.fractionalteams.com/beyond-linke...

#B2BMarketing #ContentStrategy #MarketingInsights #LinkedInMarketing #FractionalTeams #DigitalMarketing
Beyond LinkedIn: How B2B brands market in 2025
LinkedIn still leads B2B marketing in 2025, but smart brands now tap into Reddit, Quora, and podcasts to meet tech buyers where they search for answers.
www.fractionalteams.com
October 13, 2025 at 8:58 AM