@FauziaBurke.com
@fauziaburke.bsky.social
Founder, FSB Associates | Book Publicist & AI Consultant
Author of Online Marketing for Busy Authors
📅 Ready for clarity and direction? Book a Power Hour
Author of Online Marketing for Busy Authors
📅 Ready for clarity and direction? Book a Power Hour
Hallucinations aren’t just technical flaws. They’re trust gaps, and they shift your brain into verification mode: a constant cycle of second-guessing. open.substack.com/pub/fauziabu...
AI Saves Time But Takes Emotional Labor
The Mental Load Hasn’t Disappeared With AI; It Has Just Shifted.
open.substack.com
February 10, 2026 at 10:29 PM
Hallucinations aren’t just technical flaws. They’re trust gaps, and they shift your brain into verification mode: a constant cycle of second-guessing. open.substack.com/pub/fauziabu...
The impact of AI isn’t fully known yet, but the choices we make now will impact generations to come. The future is unfolding right before our eyes, and we’re all learning as we go. That uncertainty can feel paralyzing, but it can also be a gift. open.substack.com/pub/fauziabu...
Leadership in the Age of AI: Supporting Your Team Through Change
Adopting a Human First Approach to AI
open.substack.com
January 30, 2026 at 1:04 AM
The impact of AI isn’t fully known yet, but the choices we make now will impact generations to come. The future is unfolding right before our eyes, and we’re all learning as we go. That uncertainty can feel paralyzing, but it can also be a gift. open.substack.com/pub/fauziabu...
BookPlan is open to all nonfiction authors. It’s organized by volunteers, and the teachers are all authors who speak from personal experience. There are no sales pitches. And because it’s live, it offers something rare for virtual events: a true sense of community. open.substack.com/pub/fauziabu...
Custom GPTs for Authors, Teams, and Events
Why I made a custom GPT for a virtual conference to market non-fiction books
open.substack.com
January 27, 2026 at 9:53 PM
BookPlan is open to all nonfiction authors. It’s organized by volunteers, and the teachers are all authors who speak from personal experience. There are no sales pitches. And because it’s live, it offers something rare for virtual events: a true sense of community. open.substack.com/pub/fauziabu...
Let’s reframe AI, not as something big and overwhelming, but as a small support system you can build into your day. Just enough to make things easier and lighter. Not all at once. Not perfectly. Just a little more possible. open.substack.com/pub/fauziabu...
Your Workload Just Got Lighter. Thanks to Google's Gemini
Gemini had a huge glow-up in 2025, and now it can save you hours a day.
open.substack.com
January 22, 2026 at 2:53 AM
Let’s reframe AI, not as something big and overwhelming, but as a small support system you can build into your day. Just enough to make things easier and lighter. Not all at once. Not perfectly. Just a little more possible. open.substack.com/pub/fauziabu...
The Gen Z students I met are not scared of AI. They’re not overhyping it either. They’re using the tools, but not losing themselves in them. - Are Gen Z Students Worried About AI? I Asked Them open.substack.com/pub/fauziabu...
Are Gen Z Students Worried About AI? I Asked Them
Turns out, students have a lot to teach us about using AI wisely
open.substack.com
January 15, 2026 at 7:25 PM
The Gen Z students I met are not scared of AI. They’re not overhyping it either. They’re using the tools, but not losing themselves in them. - Are Gen Z Students Worried About AI? I Asked Them open.substack.com/pub/fauziabu...
When we use AI to simulate engagement, automated comments, ghostwritten replies, templated messages, it can start to feel like we’re just putting on a show. That kind of performance might get attention, but it rarely builds trust. open.substack.com/pub/fauziabu...
Fake Familiarity: When AI Gets Too Friendly
Can AI Build Real Community?
open.substack.com
January 8, 2026 at 5:11 PM
When we use AI to simulate engagement, automated comments, ghostwritten replies, templated messages, it can start to feel like we’re just putting on a show. That kind of performance might get attention, but it rarely builds trust. open.substack.com/pub/fauziabu...
The work that will stand out, the books that will sell, the campaigns that will resonate, will come from those who learned to dance with the technology rather than trying to wrestle it to the ground.
open.substack.com/pub/fauziabu...
open.substack.com/pub/fauziabu...
Why the "Conquering" Mindset Will Fail in the Age of AI
The future belongs to the collaborators.
open.substack.com
December 9, 2025 at 11:41 PM
The work that will stand out, the books that will sell, the campaigns that will resonate, will come from those who learned to dance with the technology rather than trying to wrestle it to the ground.
open.substack.com/pub/fauziabu...
open.substack.com/pub/fauziabu...
Sora may be the future. HeyGen may be the now. But no matter what tools we use, authenticity still matters. We owe our audiences the clarity they deserve, even when the lines between real and artificial are getting blurrier by the day. open.substack.com/pub/fauziabu...
HeyGen: AI Video Tool for Book Promotion
It’s fast and effective, but is it too "fake" for authors to use?
open.substack.com
December 3, 2025 at 4:02 AM
Sora may be the future. HeyGen may be the now. But no matter what tools we use, authenticity still matters. We owe our audiences the clarity they deserve, even when the lines between real and artificial are getting blurrier by the day. open.substack.com/pub/fauziabu...
I’ve heard the question “What exactly is AI, and how do I use it?” from many smart, capable people who want a clear answer. So let’s break it down in plain English.
open.substack.com/pub/fauziabu...
open.substack.com/pub/fauziabu...
AI for English Majors
Where to Start with AI (When You Have No Idea Where to Start)
open.substack.com
November 13, 2025 at 11:17 PM
I’ve heard the question “What exactly is AI, and how do I use it?” from many smart, capable people who want a clear answer. So let’s break it down in plain English.
open.substack.com/pub/fauziabu...
open.substack.com/pub/fauziabu...
Take 5 minutes in settings and youll get much better results in ChatGPT
open.substack.com/pub/fauziabu...
open.substack.com/pub/fauziabu...
ChatGPT Settings You Shouldn’t Ignore (But Probably Are)
Improve your AI results and protect your data by spending five minutes in the settings tab.
open.substack.com
November 6, 2025 at 3:06 PM
Take 5 minutes in settings and youll get much better results in ChatGPT
open.substack.com/pub/fauziabu...
open.substack.com/pub/fauziabu...
Let’s bask in the positivity and optimism. It’s been a great night for Dems and we have not had one of those in a while. 🩵💙🩵💙🩵
November 5, 2025 at 4:10 AM
Let’s bask in the positivity and optimism. It’s been a great night for Dems and we have not had one of those in a while. 🩵💙🩵💙🩵
Book discovery is changing. AI chatbots are becoming the go-to for “What should I read next?” So the question for authors and book publishers is, where does AI get its data? How AI Recommends Books open.substack.com/pub/fauziabu...
How AI Recommends Books
Here’s what authors and publishers need to know about AI-powered book suggestions
open.substack.com
October 29, 2025 at 10:30 PM
Book discovery is changing. AI chatbots are becoming the go-to for “What should I read next?” So the question for authors and book publishers is, where does AI get its data? How AI Recommends Books open.substack.com/pub/fauziabu...
AI is always confident, it never hedges, never shrugs, never says “I’m not sure.” It just gives you answers. And they sound good even if they are wrong. open.substack.com/pub/fauziabu...
Fact-Checkers Are the Unsung Heroes in Book Publishing. We Need Them More Than Ever.
The quiet danger of AI hallucinations, and why it matters to all of us
open.substack.com
September 26, 2025 at 12:18 AM
AI is always confident, it never hedges, never shrugs, never says “I’m not sure.” It just gives you answers. And they sound good even if they are wrong. open.substack.com/pub/fauziabu...
Let’s Stop Treating AI Like a Toy. A smart AI strategy doesn’t replace your team. It helps them succeed. open.substack.com/pub/fauziabu...
Let’s Stop Treating AI Like a Toy
Why It’s Time to Focus on Business Outcomes, Not Novelty
open.substack.com
September 10, 2025 at 4:48 PM
Let’s Stop Treating AI Like a Toy. A smart AI strategy doesn’t replace your team. It helps them succeed. open.substack.com/pub/fauziabu...
Google's new #AI image generator is fun, fast, and unsettling. Read what I learned on my new Substack. Fake Photos, Real Questions: What Authors Should Know open.substack.com/pub/fauziabu...
Fake Photos, Real Questions: What Authors Should Know
Google's new AI image generator is fun, fast, and unsettling. Here's what I learned from Nano Banana.
open.substack.com
September 4, 2025 at 5:33 PM
Google's new #AI image generator is fun, fast, and unsettling. Read what I learned on my new Substack. Fake Photos, Real Questions: What Authors Should Know open.substack.com/pub/fauziabu...
I see the appeal of hyper-personalization. As a book publicist, I really do. At scale, it solves real problems. But we need to rethink how we use it, especially in industries like publishing, where trust and voice matter deeply. open.substack.com/pub/fauziabu...
Hyper-Personalized with AI: Helpful or Creepy?
Hyper-personalization sounds efficient, but what we gain in speed, we lose in trust.
open.substack.com
August 27, 2025 at 10:51 PM
I see the appeal of hyper-personalization. As a book publicist, I really do. At scale, it solves real problems. But we need to rethink how we use it, especially in industries like publishing, where trust and voice matter deeply. open.substack.com/pub/fauziabu...
Comet came out of nowhere and reminded me why I was excited about AI in the first place. Not because it’s flashy. But because it’s helpful. open.substack.com/pub/fauziabu...
For Writers, Comet Is the AI That Delivers
The best AI tools for authors aren’t always the most hyped.
open.substack.com
August 21, 2025 at 5:40 PM
Comet came out of nowhere and reminded me why I was excited about AI in the first place. Not because it’s flashy. But because it’s helpful. open.substack.com/pub/fauziabu...
Over the past year, I’ve collected use cases that feel thoughtful, ethical, and surprisingly creative. These aren’t the flashy, headline-grabbing uses of AI. They’re practical, personal, time-saving, and yes, surprisingly helpful. open.substack.com/pub/fauziabu...
15 Smart Ways Authors Are Using AI for Book Marketing
A behind-the-scenes look at how authors are using AI to make marketing easier.
open.substack.com
August 16, 2025 at 3:25 PM
Over the past year, I’ve collected use cases that feel thoughtful, ethical, and surprisingly creative. These aren’t the flashy, headline-grabbing uses of AI. They’re practical, personal, time-saving, and yes, surprisingly helpful. open.substack.com/pub/fauziabu...
AI Photos for Authors: The Fabulously Fake Author Life open.substack.com/pub/fauziabu...
AI Photos for Authors: The Fabulously Fake Author Life
AI can make stunning images in seconds. But should we use them without telling people?
open.substack.com
August 14, 2025 at 5:18 PM
AI Photos for Authors: The Fabulously Fake Author Life open.substack.com/pub/fauziabu...
I wrote about #GPT-5 this morning on Substack. This is a big update. "The word floating around is agentic. Meaning: AI that doesn’t just respond to you, it acts for you."
fauziaburke.substack.com/p/what-gpt-5...
fauziaburke.substack.com/p/what-gpt-5...
The New Version of ChatGPT May Change Everything
Agentic AI isn’t science fiction anymore.
fauziaburke.substack.com
August 7, 2025 at 8:50 PM
I wrote about #GPT-5 this morning on Substack. This is a big update. "The word floating around is agentic. Meaning: AI that doesn’t just respond to you, it acts for you."
fauziaburke.substack.com/p/what-gpt-5...
fauziaburke.substack.com/p/what-gpt-5...
When AI knows my email tone: "Use Fauzia Burke’s tone: kind, efficient, supportive, and professional."
Can you tell I am a Capricorn? LOL
Can you tell I am a Capricorn? LOL
August 4, 2025 at 10:37 PM
When AI knows my email tone: "Use Fauzia Burke’s tone: kind, efficient, supportive, and professional."
Can you tell I am a Capricorn? LOL
Can you tell I am a Capricorn? LOL
Whether it’s journals, podcasts, or project notes, many of us are sitting on a lifetime of raw material. I don’t believe AI should write books for us, ever. However, it can help us organize and make sense of what we already have.
open.substack.com/pub/fauziabu...
open.substack.com/pub/fauziabu...
Outlining Your Book with AI
If you’ve got transcripts, talks, or notes sitting around, here’s how AI can help you turn them into a nonfiction book outline.
open.substack.com
July 18, 2025 at 1:23 AM
Whether it’s journals, podcasts, or project notes, many of us are sitting on a lifetime of raw material. I don’t believe AI should write books for us, ever. However, it can help us organize and make sense of what we already have.
open.substack.com/pub/fauziabu...
open.substack.com/pub/fauziabu...
I no longer see AI as just a helpful assistant or a clever shortcut. I see it as a thinking partner, a teammate.
open.substack.com/pub/fauziabu...
open.substack.com/pub/fauziabu...
Why Authors Should Treat AI as a Teammate, Not a Tool
Most people use AI like a vending machine, but it's so much more now.
open.substack.com
July 10, 2025 at 3:00 PM
I no longer see AI as just a helpful assistant or a clever shortcut. I see it as a thinking partner, a teammate.
open.substack.com/pub/fauziabu...
open.substack.com/pub/fauziabu...