We bring client-side marketing expertise, radical transparency, and a challenger mindset to MMM – powering faster, sharper P&L decisions.

👉https://entropyconsulting.io/marketing-mix-modelling/

We always love getting client feedback.

Hear what leading international transport company Go-Ahead Group’s marketing lead had to say about our journey together.

Imagine if, when facing budget cuts, you had a way to forecast - with accuracy - the revenue you'd generate from different media plans.

That is possible. And if your organisation isn’t using it yet it could be a good time to get familiar with MMM scenario planning.

Get in touch to find out more.

Entropy’s consulting service has developed a template to help you build and optimise your DTC P&L.

2025 will be a challenging year for many. Get a grip on the drivers of your ecommerce channel to maximise your profit.

You can request it here.

entropyconsulting.io/resource/eco...

🚀 Faster and more cost effective MMM.
😃 Designed for modern marketing.
📈 Helping you drive incremental growth.

Find out more. 👉 entropyconsulting.io/marketing-mi...

We’ve been thinking through for clients the planning and measurement implications of how AI tools like Chat GPT are changing the way people search for information.

We thought we'd share a few interesting insights from Ofcom’s recent ”Online Nation" report. 👇

entropyconsulting.io/3-insightful...