Andres
@entrepreneura.bsky.social
Decoding how top startups landed their first users
8/ This is the unlock. Boring data plus consumer framing equals viral growth.
December 15, 2025 at 10:29 AM
8/ This is the unlock. Boring data plus consumer framing equals viral growth.
7/ Stop treating business data like a trade secret. Frame it for human curiosity. If you can talk about it at a bar, it will get press.
December 15, 2025 at 10:29 AM
7/ Stop treating business data like a trade secret. Frame it for human curiosity. If you can talk about it at a bar, it will get press.
6/ The result was instant mainstream coverage. The strategy works because business buyers are just people who read the news.
December 15, 2025 at 10:29 AM
6/ The result was instant mainstream coverage. The strategy works because business buyers are just people who read the news.
5/ Instead of hoarding the data, they gave it to the Daily Mail for free. The headline wasn't about software features. It was about local businesses committing crimes.
December 15, 2025 at 10:29 AM
5/ Instead of hoarding the data, they gave it to the Daily Mail for free. The headline wasn't about software features. It was about local businesses committing crimes.
4/ The data revealed a shock. Hairdressers were the #3 industry for fraud globally. This passed the "pub test" immediately.
December 15, 2025 at 10:29 AM
4/ The data revealed a shock. Hairdressers were the #3 industry for fraud globally. This passed the "pub test" immediately.
3/ Carrie looked at their database instead. She realized they sat on a goldmine of proprietary data showing exactly which industries committed the most fraud.
December 15, 2025 at 10:29 AM
3/ Carrie looked at their database instead. She realized they sat on a goldmine of proprietary data showing exactly which industries committed the most fraud.
2/ The category was incredibly boring. The standard playbook is to write technical white papers for procurement managers or buy expensive ads.
December 15, 2025 at 10:29 AM
2/ The category was incredibly boring. The standard playbook is to write technical white papers for procurement managers or buy expensive ads.
1/ Carrie Rose of Rise at Seven met a fraud detection company with a serious problem. They sold a dry product to enterprise clients and had zero media leverage.
December 15, 2025 at 10:29 AM
1/ Carrie Rose of Rise at Seven met a fraud detection company with a serious problem. They sold a dry product to enterprise clients and had zero media leverage.
8/ If you click a Grubhub link from a 2008 article today, it doesn't 404. It triggers a 301 redirect to the modern structure. A vote of confidence from 15 years ago still counts in Google's algorithm.
December 14, 2025 at 4:46 PM
8/ If you click a Grubhub link from a 2008 article today, it doesn't 404. It triggers a 301 redirect to the modern structure. A vote of confidence from 15 years ago still counts in Google's algorithm.
7/ The masterstroke was preservation. Most marketers delete landing pages when a campaign ends. This destroys the backlink value. Grubhub never let the equity die.
December 14, 2025 at 4:46 PM
7/ The masterstroke was preservation. Most marketers delete landing pages when a campaign ends. This destroys the backlink value. Grubhub never let the equity die.
6/ Winters directed the traffic to "Parent City Pages" like grubhub.com/nyc. This created a massive reservoir of authority at the top level. The equity naturally flowed down to thousands of specific neighborhood child pages.
December 14, 2025 at 4:46 PM
6/ Winters directed the traffic to "Parent City Pages" like grubhub.com/nyc. This created a massive reservoir of authority at the top level. The equity naturally flowed down to thousands of specific neighborhood child pages.
5/ This turned their Customer Acquisition Cost into a permanent SEO moat. That $10 discount bought a high-DR backlink from a trusted local domain. The link didn't go to the homepage.
December 14, 2025 at 4:46 PM
5/ This turned their Customer Acquisition Cost into a permanent SEO moat. That $10 discount bought a high-DR backlink from a trusted local domain. The link didn't go to the homepage.
4/ The offer was simple. "We are launching in your city and want to give your readers $10 off." Local newspapers and university blogs were desperate for value to give their audience.
December 14, 2025 at 4:46 PM
4/ The offer was simple. "We are launching in your city and want to give your readers $10 off." Local newspapers and university blogs were desperate for value to give their audience.
3/ Casey Winters, their first marketing lead, engineered a value exchange that bypassed the editorial firewall. He stopped pitching launch stories to journalists. Instead, he pitched a subsidy.
December 14, 2025 at 4:46 PM
3/ Casey Winters, their first marketing lead, engineered a value exchange that bypassed the editorial firewall. He stopped pitching launch stories to journalists. Instead, he pitched a subsidy.
2/ Launching 10,000 hyperlocal pages for "Sushi in Denver" or "Pizza in Brooklyn" usually triggers spam filters. Google ignores thin content on new sites. You cannot build links to 10,000 pages individually.
December 14, 2025 at 4:46 PM
2/ Launching 10,000 hyperlocal pages for "Sushi in Denver" or "Pizza in Brooklyn" usually triggers spam filters. Google ignores thin content on new sites. You cannot build links to 10,000 pages individually.
1/ In 2007, Grubhub faced the wall that kills most marketplaces. Expanding beyond Chicago to New York and Denver meant starting from zero. No restaurants, no customers, and zero domain authority.
December 14, 2025 at 4:46 PM
1/ In 2007, Grubhub faced the wall that kills most marketplaces. Expanding beyond Chicago to New York and Denver meant starting from zero. No restaurants, no customers, and zero domain authority.
9/ The lesson is to build something that generates unique proprietary data. Then give some of it away to prove your competence. The enterprise customers will find you. #growthhacking
December 13, 2025 at 12:23 PM
9/ The lesson is to build something that generates unique proprietary data. Then give some of it away to prove your competence. The enterprise customers will find you. #growthhacking
8/ 90% of their content was just interesting data analysis. Only 10% was promotional. Yet this "content" generated 2 million monthly visitors and millions in high-margin B2B revenue.
December 13, 2025 at 12:23 PM
8/ 90% of their content was just interesting data analysis. Only 10% was promotional. Yet this "content" generated 2 million monthly visitors and millions in high-margin B2B revenue.
7/ Those hedge funds didn't want the article. They wanted the raw data behind it. The blog posts served as a technical proof-of-work. Clients began paying up to $10,000 monthly for customized data feeds.
December 13, 2025 at 12:23 PM
7/ Those hedge funds didn't want the article. They wanted the raw data behind it. The blog posts served as a technical proof-of-work. Clients began paying up to $10,000 monthly for customized data feeds.
6/ They treated information as currency. A post about iPhone vs Android depreciation got covered by the NYT. A breakdown of RetailMeNot's SEO performance caught the attention of Wall Street hedge funds. 📉
December 13, 2025 at 12:23 PM
6/ They treated information as currency. A post about iPhone vs Android depreciation got covered by the NYT. A breakdown of RetailMeNot's SEO performance caught the attention of Wall Street hedge funds. 📉
5/ The growth hack was high-effort content. They spent 40 hours producing a single blog post. The goal was to make journalists look incredible by handing them data-rich stories they couldn't scrape themselves.
December 13, 2025 at 12:23 PM
5/ The growth hack was high-effort content. They spent 40 hours producing a single blog post. The goal was to make journalists look incredible by handing them data-rich stories they couldn't scrape themselves.
4/ A company approached them for crawling advice. Rohin nervously quoted $2,000 a month for access to their data feeds, expecting a rejection. The client said yes immediately. This was the moment the business changed.
December 13, 2025 at 12:23 PM
4/ A company approached them for crawling advice. Rohin nervously quoted $2,000 a month for access to their data feeds, expecting a rejection. The client said yes immediately. This was the moment the business changed.