Maxime Morin
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engineeringnotesbymaxime.substack.com
Maxime Morin
@engineeringnotesbymaxime.substack.com
Writing about AI, infrastructure, security, and system failures we pretend won’t happen.

Substack: engineeringnotesbymaxime.substack.com
Universal advertiser verification would cut a lot of this off at the root. Meta’s own numbers put the cost around $2 billion, plus up to 4.8% of revenue. So instead the scams get managed, the optics get managed, and when a country forces verification the ads just get rerouted elsewhere.
January 16, 2026 at 12:04 PM
In Japan, staff pulled the keywords officials used, ran the same searches, and scrubbed results until the library looked clean. Then they expanded the approach into a “general global playbook” for other markets.
January 16, 2026 at 12:04 PM
That’s why “neutral algorithmic feeds” is a contradiction unless you pretend ranking is not a form of governance.
January 15, 2026 at 3:44 PM
If a platform claims neutrality while running a ranked feed, then either the ranking is being treated as editorial power without editorial responsibility, or the company is redefining neutrality as “we don’t want to be blamed”.
January 15, 2026 at 3:44 PM
Ask a simpler question: who makes money when the grid doesn’t get built? If renewables are cheaper, the only durable opposition is whoever benefits from bottlenecks: fuel suppliers, owners of constrained generation, and anyone whose margins depend on scarcity rents and slow permitting.
January 14, 2026 at 12:31 PM
That’s why “privacy-first ad empires” only works if we redefine what privacy is protecting you from.
January 14, 2026 at 12:20 PM
It will rebuild them through first-party data, on-device inference, and modeled results.

If a company sells privacy while maximizing measurement, then either it’s narrowing the definition to “privacy from third parties”, or it’s hoping users confuse reduced tracking with reduced surveillance.
January 14, 2026 at 12:20 PM
The state violates rights because it’s cheap. The downside is delayed, diffused, and mostly paid by people with the least leverage.
January 13, 2026 at 2:39 PM