Emeka Kalu
@emekalutm.bsky.social
Product marketer by day, student of the market by night.
Dear Founder,
When optimizing for attention, don't try to copy what others are doing excellently... you're playing it too safe and the internet doesn't reward safety
Instead, go where the competition is weak. Find the gaps, and turn those weaknesses into your strength. That's where people notice
When optimizing for attention, don't try to copy what others are doing excellently... you're playing it too safe and the internet doesn't reward safety
Instead, go where the competition is weak. Find the gaps, and turn those weaknesses into your strength. That's where people notice
August 8, 2025 at 7:18 AM
Dear Founder,
When optimizing for attention, don't try to copy what others are doing excellently... you're playing it too safe and the internet doesn't reward safety
Instead, go where the competition is weak. Find the gaps, and turn those weaknesses into your strength. That's where people notice
When optimizing for attention, don't try to copy what others are doing excellently... you're playing it too safe and the internet doesn't reward safety
Instead, go where the competition is weak. Find the gaps, and turn those weaknesses into your strength. That's where people notice
The content you created might not convert. Until you treat it like a product.
June 17, 2025 at 1:44 PM
The content you created might not convert. Until you treat it like a product.
Unpopular opinion.
You don't have a content problem, you have a clarity problem.
Posting every day ≠ consistency
Without clarity,
Posting every day = noise.
You don't have a content problem, you have a clarity problem.
Posting every day ≠ consistency
Without clarity,
Posting every day = noise.
June 13, 2025 at 5:13 PM
Unpopular opinion.
You don't have a content problem, you have a clarity problem.
Posting every day ≠ consistency
Without clarity,
Posting every day = noise.
You don't have a content problem, you have a clarity problem.
Posting every day ≠ consistency
Without clarity,
Posting every day = noise.
Unpopular opinion about AI
AI isn't killing creativity. It just exposes how uncreative you've always been.
AI isn't killing creativity. It just exposes how uncreative you've always been.
June 13, 2025 at 3:47 PM
Unpopular opinion about AI
AI isn't killing creativity. It just exposes how uncreative you've always been.
AI isn't killing creativity. It just exposes how uncreative you've always been.
When it comes to building products that people love...
You don’t have to reinvent the wheel every time.
You just have to put your DNA into it.
9 times out of 10, the wheel already exists.
The real work is in making it feel like you built it for someone you really care about.
You don’t have to reinvent the wheel every time.
You just have to put your DNA into it.
9 times out of 10, the wheel already exists.
The real work is in making it feel like you built it for someone you really care about.
June 13, 2025 at 8:31 AM
When it comes to building products that people love...
You don’t have to reinvent the wheel every time.
You just have to put your DNA into it.
9 times out of 10, the wheel already exists.
The real work is in making it feel like you built it for someone you really care about.
You don’t have to reinvent the wheel every time.
You just have to put your DNA into it.
9 times out of 10, the wheel already exists.
The real work is in making it feel like you built it for someone you really care about.
People are more likely to believe, trust, or act on something when they see others doing it first.
It’s the psychological effect of “If they like it, maybe I will too.”
We’re wired to follow the crowd, especially in moments of uncertainty.
Do with this what you will.
It’s the psychological effect of “If they like it, maybe I will too.”
We’re wired to follow the crowd, especially in moments of uncertainty.
Do with this what you will.
June 4, 2025 at 8:01 AM
People are more likely to believe, trust, or act on something when they see others doing it first.
It’s the psychological effect of “If they like it, maybe I will too.”
We’re wired to follow the crowd, especially in moments of uncertainty.
Do with this what you will.
It’s the psychological effect of “If they like it, maybe I will too.”
We’re wired to follow the crowd, especially in moments of uncertainty.
Do with this what you will.
I wish people knew that a great product launch isn’t about one big moment.
It’s about understanding the customer deeply and meeting the customer where they are mentally.
It’s about understanding the customer deeply and meeting the customer where they are mentally.
June 2, 2025 at 5:13 PM
I wish people knew that a great product launch isn’t about one big moment.
It’s about understanding the customer deeply and meeting the customer where they are mentally.
It’s about understanding the customer deeply and meeting the customer where they are mentally.
In product marketing, positioning makes the difference
When customers see a product they have not seen before, they look out for why they should care
What it is, who it is for, and why they should care.
Even a world-class product poorly positioned can fail.
When customers see a product they have not seen before, they look out for why they should care
What it is, who it is for, and why they should care.
Even a world-class product poorly positioned can fail.
February 24, 2025 at 10:06 AM
In product marketing, positioning makes the difference
When customers see a product they have not seen before, they look out for why they should care
What it is, who it is for, and why they should care.
Even a world-class product poorly positioned can fail.
When customers see a product they have not seen before, they look out for why they should care
What it is, who it is for, and why they should care.
Even a world-class product poorly positioned can fail.