Eli | Social Media & Content Marketing
@ehmarketer.bsky.social
I help brands get seen online with:
🎯 Strategy, systems, content, social, ads, SEO, email & PR
🎁 Use my free scheduler to post consistently
🎯 Strategy, systems, content, social, ads, SEO, email & PR
🎁 Use my free scheduler to post consistently
Commenting, replying, and interacting regularly helps your content reach people beyond your follower base.
Did you like this post? Save it for later 📌
Did you like this post? Save it for later 📌
February 9, 2026 at 12:47 PM
Commenting, replying, and interacting regularly helps your content reach people beyond your follower base.
Did you like this post? Save it for later 📌
Did you like this post? Save it for later 📌
Helping businesses:
✅ Clarify what they want to be known for
✅ Turn that into a few clear content themes
✅ Build a cadence that runs even when they’re not around
Pro tip: Pair consistent posting with consistent engagement.
✅ Clarify what they want to be known for
✅ Turn that into a few clear content themes
✅ Build a cadence that runs even when they’re not around
Pro tip: Pair consistent posting with consistent engagement.
February 9, 2026 at 12:47 PM
Helping businesses:
✅ Clarify what they want to be known for
✅ Turn that into a few clear content themes
✅ Build a cadence that runs even when they’re not around
Pro tip: Pair consistent posting with consistent engagement.
✅ Clarify what they want to be known for
✅ Turn that into a few clear content themes
✅ Build a cadence that runs even when they’re not around
Pro tip: Pair consistent posting with consistent engagement.
In reality, your audience doesn’t see every post. 👀
And that’s by design.
Which is why asking yourself “what should I post today?” is the wrong question.
What actually helps is knowing:
“This is what I talk about, every week.” 🗓️
That’s where most of my work lives.
And that’s by design.
Which is why asking yourself “what should I post today?” is the wrong question.
What actually helps is knowing:
“This is what I talk about, every week.” 🗓️
That’s where most of my work lives.
February 9, 2026 at 12:47 PM
In reality, your audience doesn’t see every post. 👀
And that’s by design.
Which is why asking yourself “what should I post today?” is the wrong question.
What actually helps is knowing:
“This is what I talk about, every week.” 🗓️
That’s where most of my work lives.
And that’s by design.
Which is why asking yourself “what should I post today?” is the wrong question.
What actually helps is knowing:
“This is what I talk about, every week.” 🗓️
That’s where most of my work lives.
Most businesses and brands don’t struggle online because they lack ideas.
They struggle because showing up consistently becomes exhausting.
Yes, creativity helps.
But consistency is what compounds. 📈
People assume the most creative content wins.
They struggle because showing up consistently becomes exhausting.
Yes, creativity helps.
But consistency is what compounds. 📈
People assume the most creative content wins.
February 9, 2026 at 12:47 PM
Most businesses and brands don’t struggle online because they lack ideas.
They struggle because showing up consistently becomes exhausting.
Yes, creativity helps.
But consistency is what compounds. 📈
People assume the most creative content wins.
They struggle because showing up consistently becomes exhausting.
Yes, creativity helps.
But consistency is what compounds. 📈
People assume the most creative content wins.
Footnote (worth saving): 📝
If you want a quick self-check, ask this:
👉 “If someone discovered my business today, would they clearly see what I do and that I’m still active?”
If the answer is “not really,” the issue isn’t content quality... it’s consistency.
If you want a quick self-check, ask this:
👉 “If someone discovered my business today, would they clearly see what I do and that I’m still active?”
If the answer is “not really,” the issue isn’t content quality... it’s consistency.
February 2, 2026 at 1:47 PM
Footnote (worth saving): 📝
If you want a quick self-check, ask this:
👉 “If someone discovered my business today, would they clearly see what I do and that I’m still active?”
If the answer is “not really,” the issue isn’t content quality... it’s consistency.
If you want a quick self-check, ask this:
👉 “If someone discovered my business today, would they clearly see what I do and that I’m still active?”
If the answer is “not really,” the issue isn’t content quality... it’s consistency.
Most people assume this is a discipline problem.
But it’s not.
If this feels familiar, save this for later.
If you know someone who’s great at what they do but barely shows up online, share it with them.
More thoughts like this coming soon. 👀
But it’s not.
If this feels familiar, save this for later.
If you know someone who’s great at what they do but barely shows up online, share it with them.
More thoughts like this coming soon. 👀
February 2, 2026 at 1:47 PM
Most people assume this is a discipline problem.
But it’s not.
If this feels familiar, save this for later.
If you know someone who’s great at what they do but barely shows up online, share it with them.
More thoughts like this coming soon. 👀
But it’s not.
If this feels familiar, save this for later.
If you know someone who’s great at what they do but barely shows up online, share it with them.
More thoughts like this coming soon. 👀
But that stop-and-start cycle is the real issue. ⚠️
When someone checks a service business online, they’re not asking if the post is brilliant.
They’re asking if the business feels trustworthy. 🤝
And inconsistency quietly breaks that trust.
When someone checks a service business online, they’re not asking if the post is brilliant.
They’re asking if the business feels trustworthy. 🤝
And inconsistency quietly breaks that trust.
February 2, 2026 at 1:47 PM
But that stop-and-start cycle is the real issue. ⚠️
When someone checks a service business online, they’re not asking if the post is brilliant.
They’re asking if the business feels trustworthy. 🤝
And inconsistency quietly breaks that trust.
When someone checks a service business online, they’re not asking if the post is brilliant.
They’re asking if the business feels trustworthy. 🤝
And inconsistency quietly breaks that trust.
They look invisible because they’re busy.
📌 Being good keeps you in motion.
➡ Clients first.
➡ Delivery first.
Everything else later.
Marketing becomes “important”… just not urgent.
So it happens when there’s time and energy.
Which usually means: not consistently. 🚫
📌 Being good keeps you in motion.
➡ Clients first.
➡ Delivery first.
Everything else later.
Marketing becomes “important”… just not urgent.
So it happens when there’s time and energy.
Which usually means: not consistently. 🚫
February 2, 2026 at 1:47 PM
They look invisible because they’re busy.
📌 Being good keeps you in motion.
➡ Clients first.
➡ Delivery first.
Everything else later.
Marketing becomes “important”… just not urgent.
So it happens when there’s time and energy.
Which usually means: not consistently. 🚫
📌 Being good keeps you in motion.
➡ Clients first.
➡ Delivery first.
Everything else later.
Marketing becomes “important”… just not urgent.
So it happens when there’s time and energy.
Which usually means: not consistently. 🚫
If you treat Instagram like a billboard… it gives you silence.
If you treat it like a conversation… it gives you reach, connection, and opportunities. 🚀
If you treat it like a conversation… it gives you reach, connection, and opportunities. 🚀
January 26, 2026 at 1:34 PM
If you treat Instagram like a billboard… it gives you silence.
If you treat it like a conversation… it gives you reach, connection, and opportunities. 🚀
If you treat it like a conversation… it gives you reach, connection, and opportunities. 🚀
Now… if you don’t have time for that — and many business owners don’t — the solution isn’t to ignore this part.
It’s to delegate it.
Because today, more than ever, social media rewards people who understand that this is about people, not just posts.
It’s to delegate it.
Because today, more than ever, social media rewards people who understand that this is about people, not just posts.
January 26, 2026 at 1:34 PM
Now… if you don’t have time for that — and many business owners don’t — the solution isn’t to ignore this part.
It’s to delegate it.
Because today, more than ever, social media rewards people who understand that this is about people, not just posts.
It’s to delegate it.
Because today, more than ever, social media rewards people who understand that this is about people, not just posts.
So here’s my simple, practical recommendation for you:
Set aside at least one hour per week just for this. 💡
One hour to connect:
➡ comment, reply, engage, and build real presence.
Set aside at least one hour per week just for this. 💡
One hour to connect:
➡ comment, reply, engage, and build real presence.
January 26, 2026 at 1:34 PM
So here’s my simple, practical recommendation for you:
Set aside at least one hour per week just for this. 💡
One hour to connect:
➡ comment, reply, engage, and build real presence.
Set aside at least one hour per week just for this. 💡
One hour to connect:
➡ comment, reply, engage, and build real presence.
That means commenting on posts from potential clients,
following the right people,
and engaging in a natural, human way.
Because visibility doesn’t come from posting alone.
It comes from showing up in the right places, in front of the right people.
following the right people,
and engaging in a natural, human way.
Because visibility doesn’t come from posting alone.
It comes from showing up in the right places, in front of the right people.
January 26, 2026 at 1:34 PM
That means commenting on posts from potential clients,
following the right people,
and engaging in a natural, human way.
Because visibility doesn’t come from posting alone.
It comes from showing up in the right places, in front of the right people.
following the right people,
and engaging in a natural, human way.
Because visibility doesn’t come from posting alone.
It comes from showing up in the right places, in front of the right people.
50k+ views organically in a single video. Brand new page (not a month old yet). Facebook, of all places. Not only that... we're in 2026, most people report a decline in organic reach.
If you’re curious how this could apply to your page, happy to chat.
If you’re curious how this could apply to your page, happy to chat.
January 19, 2026 at 12:05 PM
50k+ views organically in a single video. Brand new page (not a month old yet). Facebook, of all places. Not only that... we're in 2026, most people report a decline in organic reach.
If you’re curious how this could apply to your page, happy to chat.
If you’re curious how this could apply to your page, happy to chat.
Helping clients turn their content into discoverable assets with simple systems that actually get them seen. 🎯
December 29, 2025 at 3:15 PM
Helping clients turn their content into discoverable assets with simple systems that actually get them seen. 🎯
And yeah, I know... it sounds like a lot to juggle.
Most business owners struggle not with ideas, but with actually executing all of this consistently.
That’s exactly where my work usually comes in:
Most business owners struggle not with ideas, but with actually executing all of this consistently.
That’s exactly where my work usually comes in:
December 29, 2025 at 3:15 PM
And yeah, I know... it sounds like a lot to juggle.
Most business owners struggle not with ideas, but with actually executing all of this consistently.
That’s exactly where my work usually comes in:
Most business owners struggle not with ideas, but with actually executing all of this consistently.
That’s exactly where my work usually comes in:
4️⃣ And one more... backlinks from Facebook content.
Your best posts can be embedded in blogs, used in newsletters, or shared by partners.
That expands visibility beyond Facebook and strengthens your overall discoverability.
Your best posts can be embedded in blogs, used in newsletters, or shared by partners.
That expands visibility beyond Facebook and strengthens your overall discoverability.
December 29, 2025 at 3:15 PM
4️⃣ And one more... backlinks from Facebook content.
Your best posts can be embedded in blogs, used in newsletters, or shared by partners.
That expands visibility beyond Facebook and strengthens your overall discoverability.
Your best posts can be embedded in blogs, used in newsletters, or shared by partners.
That expands visibility beyond Facebook and strengthens your overall discoverability.
3️⃣ Then there’s Groups.
Most businesses skip them, but Group discussions show up in Facebook search constantly.
Join a few relevant Groups, start real conversations, and your keywords appear naturally.
Most businesses skip them, but Group discussions show up in Facebook search constantly.
Join a few relevant Groups, start real conversations, and your keywords appear naturally.
December 29, 2025 at 3:15 PM
3️⃣ Then there’s Groups.
Most businesses skip them, but Group discussions show up in Facebook search constantly.
Join a few relevant Groups, start real conversations, and your keywords appear naturally.
Most businesses skip them, but Group discussions show up in Facebook search constantly.
Join a few relevant Groups, start real conversations, and your keywords appear naturally.
2️⃣ Next: post high-quality, original content.
Not recycled trends.
Authentic, creative posts that sound like your brand.
Data shows 46% of consumers say brands stand out because they publish original content... not more content.
Not recycled trends.
Authentic, creative posts that sound like your brand.
Data shows 46% of consumers say brands stand out because they publish original content... not more content.
December 29, 2025 at 3:15 PM
2️⃣ Next: post high-quality, original content.
Not recycled trends.
Authentic, creative posts that sound like your brand.
Data shows 46% of consumers say brands stand out because they publish original content... not more content.
Not recycled trends.
Authentic, creative posts that sound like your brand.
Data shows 46% of consumers say brands stand out because they publish original content... not more content.
1️⃣ Balancing organic and paid. 💡
Paid ads don’t boost SEO directly, but they do give your best posts the early engagement they need to take off.
Organic and paid work best when they support each other. ⚡
Paid ads don’t boost SEO directly, but they do give your best posts the early engagement they need to take off.
Organic and paid work best when they support each other. ⚡
December 29, 2025 at 3:15 PM
1️⃣ Balancing organic and paid. 💡
Paid ads don’t boost SEO directly, but they do give your best posts the early engagement they need to take off.
Organic and paid work best when they support each other. ⚡
Paid ads don’t boost SEO directly, but they do give your best posts the early engagement they need to take off.
Organic and paid work best when they support each other. ⚡
Let’s start with something most people overlook:
December 29, 2025 at 3:15 PM
Let’s start with something most people overlook: