"It’s like music. When you play music it simply disappears, there’s nothing left.
And for that very reason it is one of the highest and most spiritual of the arts:
because it is the most transient."

-Alan Watts,
"THE VEIL OF THOUGHTS" 1965, at 00:15:38(2/2)

And they would say, “Matchbooklet.” And he’d say “No, no, no! ‘Matchbooklet’ is a noise. Is this a noise? What is it?” And so, to answer this, he’d throw it at them. That’s what it is."
-Alan Watts[3]

"We used to have a professor at Northwestern who would produce a matchbooklet in front of his class and would say to them: “What is it?” [2]