3/3 Businesses are increasingly seeing the cost effectiveness of clean air investments, like clean water, but in the public health realm the penny has not yet dropped that the 'do nothing' option is the least cost effective.

2/3 Clean air is often dismissed as "too expensive", but investing in "..safe, disease free water is never questioned, and is accepted as the status quo."
Find me anyone who wants less clean water!

This is the paradox I explore.

2/2 The stark difference in approach to the vax and non-vax tech has been astonishing. After publishing the above substack article I was contacted by a UVC conference participant with the below message. My fear is that Far-UVC is being largely ignored, even by the CC community.