Maximilian Gerrath
drmaximilian.bsky.social
Maximilian Gerrath
@drmaximilian.bsky.social
Associate Professor of Marketing // Branding, Digital, & Behavioral Researcher // Follow me: http://linktr.ee/Dr_Max
Thanks, @microsoft.com - I certainly am enjoying my empty inbox ;)
November 24, 2025 at 5:26 PM
You can now sign up to a waiting list for Google Scholar AI - might be useful:

scholar.google.co.uk/scholar_labs...
scholar.google.co.uk
November 18, 2025 at 11:26 AM
Reposted by Maximilian Gerrath
🚨In Nature🚨
Meta is dropping fact-checking to avoid anti-conservative bias- but is there actually evidence of bias?
We this test empirically & find that conservatives
* ARE suspended more
* BUT share more misinfo
So suspension isn't necessarily evidence of bias www.nature.com/articles/s41...
Differences in misinformation sharing can lead to politically asymmetric sanctions - Nature
We find that conservatives tend to share more low-quality news through social media than liberals, and so even if technology companies enact politically neutral anti-misinformation policies, political...
www.nature.com
January 7, 2025 at 2:11 PM
Reposted by Maximilian Gerrath
Thanks for the nice feedback about our Bluesky report tonight. 🦋

The full piece, featuring @metromayorsteve.bsky.social & @drmaximilian.bsky.social, is below.

Will be fascinating to see what the year ahead holds for this site and others…

www.channel4.com/news/as-thou...
As thousands desert Twitter, is this the end for Elon Musk’s X?
It was once the world's online marketplace of ideas. But ever since the billionaire tycoon Elon Musk bought up Twitter and renamed it X - dissatisfied users have fled the site - especially after the U...
www.channel4.com
January 2, 2025 at 8:31 PM
Reposted by Maximilian Gerrath
I've created a Starter Pack for academics in Behavioral Marketing.

Feel free to nominate anyone whom I might have missed.

go.bsky.app/8mGBELg
December 11, 2024 at 3:20 PM
Back on Bluesky for testing purposes. Mostly active on LinkedIn.

Check out my links, below:

linktr.ee/Dr_Max
Dr Maximilian Gerrath | Twitter, Instagram | Linktree
Associate Professor of Marketing // Branding, Digital, & Behavioural Researcher
linktr.ee
December 8, 2024 at 12:45 PM