Dr. Mara Einstein
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drmaraeinstein.bsky.social
Dr. Mara Einstein
@drmaraeinstein.bsky.social
Cults • MLMs • higher ed • religion • deceptive marketing.

8X author inc. “Hoodwinked: How marketers use the same tactics as cults.” Netflix doc: “Buy Now!”

Ex- NBC, Ex-MTV, advertising refugee. CUNY professor.

SXSW 2025
Drmaraeinstein.com
And the individual company boycotts are still happening. The latest is Chobani.

www.tiktok.com/t/ZP8Dr7jL7/
What you need to know about the connection between #chobani and Ivanka Trump, and why you should consider a #boycott of the brand. Chobani has always been a purpose-driven #brand. By connecting to Tru...
TikTok video by Professor Einstein
www.tiktok.com
November 1, 2025 at 2:44 AM
1) not a fan of Mr. Galloway (see photo), and 2) this will be on a level he has not imagined. If 7-12 million people (numbers who protested) don’t shop during the holiday—and truth is, lots of families simply can’t afford Xmas—it’s going to be a bleak holiday for businesses.
November 1, 2025 at 2:40 AM
Awesome! Thank you. Please do let me know what you think.
September 18, 2025 at 8:32 PM
Then you’ll love my book Hoodwinked: How Marketers Use the Same Tactics as Cults. And right now it’s on sale!

www.amazon.com/Hoodwinked-M...
Hoodwinked: How Marketers Use the Same Tactics as Cults
Hoodwinked: How Marketers Use the Same Tactics as Cults [Einstein PhD, Mara, Rushkoff, Douglas] on Amazon.com. *FREE* shipping on qualifying offers. Hoodwinked: How Marketers Use the Same Tactics as Cults
www.amazon.com
September 18, 2025 at 6:29 PM
This would make them bigger than the broadcast networks. This is hair-on-fire kind of scary.

This is why I still teach about the broadcast industry. Because of stories like this.
September 18, 2025 at 2:21 PM
This should be of interest to anyone in the green space as well as professors teaching marketing or sustainability.

This article/video is available in perpetuity, thanks to Project MUSE.
LinkedIn
This link will take you to a page that’s not on LinkedIn
lnkd.in
August 18, 2025 at 9:52 PM
Especially since their stock is up.
July 30, 2025 at 1:12 AM
Exactly.
July 30, 2025 at 1:12 AM