Doc Norton
@docondev.bsky.social
Founder: https://www.docondev.com
Author: https://www.docondev.com/escape-velocity
Grandfather, Fitness Enthusiast, Software Product Excellence Enabler
Author: https://www.docondev.com/escape-velocity
Grandfather, Fitness Enthusiast, Software Product Excellence Enabler
Most teams focus on “how much work is left.” But the real insight is in how work moves through the system. That’s where Cumulative Flow Diagrams shine. buff.ly/3XlK7HQ
#MakeTheWorkVisible
buff.ly/3D8RdZa
#MakeTheWorkVisible
buff.ly/3D8RdZa
October 20, 2025 at 5:32 PM
Most teams focus on “how much work is left.” But the real insight is in how work moves through the system. That’s where Cumulative Flow Diagrams shine. buff.ly/3XlK7HQ
#MakeTheWorkVisible
buff.ly/3D8RdZa
#MakeTheWorkVisible
buff.ly/3D8RdZa
If you don’t know who you’re building for,
you don’t really know what you’re building.
Start with the humans, not the code.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
buff.ly/45r9N6G
you don’t really know what you’re building.
Start with the humans, not the code.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
buff.ly/45r9N6G
August 19, 2025 at 5:06 PM
If you don’t know who you’re building for,
you don’t really know what you’re building.
Start with the humans, not the code.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
buff.ly/45r9N6G
you don’t really know what you’re building.
Start with the humans, not the code.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
buff.ly/45r9N6G
Velocity should measure customer impact,
not how busy the team looks.
If no value is delivered, velocity is zero.
buff.ly/oLeYLL9
not how busy the team looks.
If no value is delivered, velocity is zero.
buff.ly/oLeYLL9
August 15, 2025 at 5:11 PM
Velocity should measure customer impact,
not how busy the team looks.
If no value is delivered, velocity is zero.
buff.ly/oLeYLL9
not how busy the team looks.
If no value is delivered, velocity is zero.
buff.ly/oLeYLL9
The longer you wait to deliver,
the more risk you accumulate.
Small, frequent releases reduce uncertainty.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/8nJYhye
the more risk you accumulate.
Small, frequent releases reduce uncertainty.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/8nJYhye
August 14, 2025 at 5:09 PM
The longer you wait to deliver,
the more risk you accumulate.
Small, frequent releases reduce uncertainty.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/8nJYhye
the more risk you accumulate.
Small, frequent releases reduce uncertainty.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/8nJYhye
Every delay in delivery increases the risk of wasted work, missed feedback, and shifting priorities.
Ship small. Ship often.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/Mv25Vwc
Ship small. Ship often.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/Mv25Vwc
June 1, 2025 at 5:06 PM
Every delay in delivery increases the risk of wasted work, missed feedback, and shifting priorities.
Ship small. Ship often.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/Mv25Vwc
Ship small. Ship often.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/Mv25Vwc
Software doesn’t exist in isolation.
It exists to solve a problem for someone, somewhere.
Know who they are.
Understand what they need.
Build with that in mind.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
buff.ly/djxiGrh
It exists to solve a problem for someone, somewhere.
Know who they are.
Understand what they need.
Build with that in mind.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
buff.ly/djxiGrh
May 31, 2025 at 5:06 PM
Software doesn’t exist in isolation.
It exists to solve a problem for someone, somewhere.
Know who they are.
Understand what they need.
Build with that in mind.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
buff.ly/djxiGrh
It exists to solve a problem for someone, somewhere.
Know who they are.
Understand what they need.
Build with that in mind.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
buff.ly/djxiGrh
If a story no longer needs to be delivered, that’s not failure—that’s learning.
Great teams adapt instead of just executing a plan.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
buff.ly/iQg9fZ0
Great teams adapt instead of just executing a plan.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
buff.ly/iQg9fZ0
May 29, 2025 at 5:06 PM
If a story no longer needs to be delivered, that’s not failure—that’s learning.
Great teams adapt instead of just executing a plan.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
buff.ly/iQg9fZ0
Great teams adapt instead of just executing a plan.
#KnowTheProblemYouAreSolving #SoftwareDevelopment
buff.ly/iQg9fZ0
40% off of awesome books? Don't mind if I do...
Use code 2025PERSPECTIVES to get an amazing discount on Escape Velocity and other fine books from the folks at Pragmatic Press.
buff.ly/M4yMFbc
Use code 2025PERSPECTIVES to get an amazing discount on Escape Velocity and other fine books from the folks at Pragmatic Press.
buff.ly/M4yMFbc
May 20, 2025 at 7:03 PM
40% off of awesome books? Don't mind if I do...
Use code 2025PERSPECTIVES to get an amazing discount on Escape Velocity and other fine books from the folks at Pragmatic Press.
buff.ly/M4yMFbc
Use code 2025PERSPECTIVES to get an amazing discount on Escape Velocity and other fine books from the folks at Pragmatic Press.
buff.ly/M4yMFbc
Escape Velocity and other fantastic books are on sale RIGHT NOW at 40% off.
Use code 2025PERSPECTIVES
buff.ly/M4yMFbc
Use code 2025PERSPECTIVES
buff.ly/M4yMFbc
May 17, 2025 at 6:15 PM
Escape Velocity and other fantastic books are on sale RIGHT NOW at 40% off.
Use code 2025PERSPECTIVES
buff.ly/M4yMFbc
Use code 2025PERSPECTIVES
buff.ly/M4yMFbc
A disconnected team can’t navigate complexity.
If you want high performance, invest in connection first.
#Connection #WorkTogether
buff.ly/SS6EXeL
If you want high performance, invest in connection first.
#Connection #WorkTogether
buff.ly/SS6EXeL
April 27, 2025 at 5:06 PM
A disconnected team can’t navigate complexity.
If you want high performance, invest in connection first.
#Connection #WorkTogether
buff.ly/SS6EXeL
If you want high performance, invest in connection first.
#Connection #WorkTogether
buff.ly/SS6EXeL
Deferring delivery doesn’t make work safer.
It just makes failures bigger and harder to fix.
Frequent releases = lower risk.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/flbUuli
It just makes failures bigger and harder to fix.
Frequent releases = lower risk.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/flbUuli
April 19, 2025 at 5:06 PM
Deferring delivery doesn’t make work safer.
It just makes failures bigger and harder to fix.
Frequent releases = lower risk.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/flbUuli
It just makes failures bigger and harder to fix.
Frequent releases = lower risk.
#SoftwareDevelopment #CreateSimpleThingsInSmallSteps #ReleaseRidiculouslyOften
buff.ly/flbUuli
Certainty is a trap. Even when you know what to build, taking small steps ensures you’re still solving the right problem in the right way.
buff.ly/sk1BL11
#CreateSimpleThingsInSmallSteps #KnowTheProblemYouAreSolving #ReleaseRidiculouslyOften #SoftwareDevelopment
buff.ly/sk1BL11
#CreateSimpleThingsInSmallSteps #KnowTheProblemYouAreSolving #ReleaseRidiculouslyOften #SoftwareDevelopment
March 7, 2025 at 6:06 PM
Certainty is a trap. Even when you know what to build, taking small steps ensures you’re still solving the right problem in the right way.
buff.ly/sk1BL11
#CreateSimpleThingsInSmallSteps #KnowTheProblemYouAreSolving #ReleaseRidiculouslyOften #SoftwareDevelopment
buff.ly/sk1BL11
#CreateSimpleThingsInSmallSteps #KnowTheProblemYouAreSolving #ReleaseRidiculouslyOften #SoftwareDevelopment
Frequent releases aren’t just about speed—they improve stability, quality, and customer satisfaction. DORA’s research shows high-performing teams release more often and deliver better results. buff.ly/4ifAZMK
#ReleaseRidiculouslyOften
buff.ly/4knX8uq
#ReleaseRidiculouslyOften
buff.ly/4knX8uq
March 6, 2025 at 6:06 PM
Frequent releases aren’t just about speed—they improve stability, quality, and customer satisfaction. DORA’s research shows high-performing teams release more often and deliver better results. buff.ly/4ifAZMK
#ReleaseRidiculouslyOften
buff.ly/4knX8uq
#ReleaseRidiculouslyOften
buff.ly/4knX8uq
February 28, 2025 at 6:18 PM
If you believe it is impossible, you probably won’t achieve it.
December 27, 2024 at 6:06 PM
If you believe it is impossible, you probably won’t achieve it.
An erratic velocity indicates a possible problem. And your problem is not an erratic velocity.
https://buff.ly/3CX9qIF
#velocity #agile
https://buff.ly/3CX9qIF
#velocity #agile
December 16, 2024 at 6:06 PM
An erratic velocity indicates a possible problem. And your problem is not an erratic velocity.
https://buff.ly/3CX9qIF
#velocity #agile
https://buff.ly/3CX9qIF
#velocity #agile
Work visibility is not about micromanagement; it's about creating clarity and empowering teams to make informed decisions. Enable autonomy through transparency.
https://buff.ly/4fZYo3J
#MakeYourWorkVisible
https://buff.ly/4fZYo3J
#MakeYourWorkVisible
December 7, 2024 at 6:06 PM
Work visibility is not about micromanagement; it's about creating clarity and empowering teams to make informed decisions. Enable autonomy through transparency.
https://buff.ly/4fZYo3J
#MakeYourWorkVisible
https://buff.ly/4fZYo3J
#MakeYourWorkVisible
Understanding the problem domain enables us to prioritize features effectively, ensuring that the software meets the most critical needs of its users.
https://buff.ly/4fD62RM
#KnowTheProblemYouAreSolving #CreateSimpleThingsInSmallSteps
https://buff.ly/4fD62RM
#KnowTheProblemYouAreSolving #CreateSimpleThingsInSmallSteps
December 6, 2024 at 6:06 PM
Understanding the problem domain enables us to prioritize features effectively, ensuring that the software meets the most critical needs of its users.
https://buff.ly/4fD62RM
#KnowTheProblemYouAreSolving #CreateSimpleThingsInSmallSteps
https://buff.ly/4fD62RM
#KnowTheProblemYouAreSolving #CreateSimpleThingsInSmallSteps
Good composition means thinking about how each part of the system interacts with the others.
https://buff.ly/49dR1DB
#SoftwareDevelopment #BeMeticulousAboutComposition
https://buff.ly/49dR1DB
#SoftwareDevelopment #BeMeticulousAboutComposition
November 26, 2024 at 6:06 PM
Good composition means thinking about how each part of the system interacts with the others.
https://buff.ly/49dR1DB
#SoftwareDevelopment #BeMeticulousAboutComposition
https://buff.ly/49dR1DB
#SoftwareDevelopment #BeMeticulousAboutComposition
It is much harder to learn TDD alone than with a pair or while teaming. The individual learning is accelerated by group work.
https://buff.ly/48twZ7R
#SoftwareDevelopment #WorkTogether #excellence #ValidateBeforeDuringAndAfter
https://buff.ly/48twZ7R
#SoftwareDevelopment #WorkTogether #excellence #ValidateBeforeDuringAndAfter
November 9, 2024 at 6:06 PM
It is much harder to learn TDD alone than with a pair or while teaming. The individual learning is accelerated by group work.
https://buff.ly/48twZ7R
#SoftwareDevelopment #WorkTogether #excellence #ValidateBeforeDuringAndAfter
https://buff.ly/48twZ7R
#SoftwareDevelopment #WorkTogether #excellence #ValidateBeforeDuringAndAfter