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diginomica
@diginomica.com
We’re a team of writers and analysts bringing you rich, informed use cases, analysis and opinion about enterprise technology, with the informed buyer in mind. Visit us at www.diginomica.com
Atlassian has bolstered the reach of its AI toolset with the acquisition of AI-powered data cataloging tool Secoda. Phil Wainewright takes a look at how this could democratize access to enterprise data for business analysis. bit.ly/4iDeC5f
December 5, 2025 at 5:37 PM
As Elon Musk’s Social-Media-Platform-Formerly-Known-As-Twitter gets landed with a €120 million fine for failing to comply with the requirements of the European Union’s (EU) Digital Services Act (DSA), our Stuart brings us some thoughts to mull over this weekend! bit.ly/48jco7K
Something for the weekend - X marks the spot as Europe takes on Elon with a €120 million fine. Now, what will his on/off BFF in the White House have to say about that?
'Pay up!' say the Eurocrats to Elon Musk. How likely do we think that is given the current febrile US political climate?
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December 5, 2025 at 5:13 PM
Danish retailer Pandora is the world's largest jewellery brand with a retail network of around 2,700 stores as well as a significant online presence. It's also an early adopter of Salesforce's Agentforce. Stuart Lauchlan explores its success story bit.ly/4pUWuq8
Agentic tech sparkles at jewellery giant Pandora - here are some of the lessons learned to date
Retailer Pandora is one of early adopters of Agentforce. Meet Gemma and Clara!
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December 5, 2025 at 5:04 PM
Salesforce UK&I CEO Zahra Bahrololoumi sees the AI story moving into its next stage across the region. Stuart Lauchlan has the latest from the Salesforce Agentforce London World Tour bit.ly/449zPxO
Salesforce's Agentforce London World Tour - agentic messaging from both sides of the Pond as customers move beyond pilot phase
Salesforce UK&I CEO Zahra Bahrololoumi sees the AI story moving into its next stage across the region.
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December 5, 2025 at 4:58 PM
UiPath just posted its first GAAP profitable third quarter – and says it is on track to be GAAP profitable for the full fiscal year for the first time. @alyx.diginomica.com talks us through the latest numbers:
bit.ly/48UrVLl
UiPath posts first profitable quarter. Here's why it thinks orchestration is the missing piece
First profitable Q3 as the orchestration pitch gains traction.
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December 5, 2025 at 4:54 PM
Not all models are the same and the pricing is all over the place right now, but here's why agentic AI is going to play a big part in Colgate-Palmolive's future productivity, from Stuart Lauchlan. bit.ly/3MjXQw0
How agentic AI will help Colgate-Palmolive in its pursuit of "perceivable superiority"...with human intelligence factored in
Not all models are the same and the pricing is all over the place right now, but agentic AI is going to play a big part in Colgate-Palmolive's future productivity.
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December 4, 2025 at 4:26 PM
Ian Thomas was in Miami last month to witness OutSystems set out its agentic AI reinvention at its annual event. As a 20-year-old in a market being reshaped by AI-native entrants and shifting expectations, it's been facing the risk of being overshadowed if it can't renew its appeal: bit.ly/49SmPjR
December 4, 2025 at 4:11 PM
You wouldn't send your kid to the store without insisting on some dos and don'ts. In an age where Agentic AI could disrupt the financial services payments sector, Stuart Lauchlan shares why Visa views agents positively but advises setting ground rules: bit.ly/4iD7WEb
December 4, 2025 at 4:09 PM
It's been a busy quarter for Salesforce - with Agentic use cases, the Informatica acquisition, public sector growth and a 'divorce' from a Life Sciences partner. Stuart Lauchlan reviews the latest numbers for us:
bit.ly/48AghE2
Agentforce use cases now number 18,500 as Salesforce turns in a $10.9 billion quarter
Agentic use cases, the Informatica acquisition, public sector growth and a 'divorce' from a Life Sciences partner - a busy quarter for Salesforce.
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December 4, 2025 at 2:53 PM
Designing infrastructure for the agentic enterprise - as Agentic AI re-shapes how systems are designed, Paul Constantinides of Salesforce argues that the real shift isn’t in the tools, but in the architecture beneath them: bit.ly/4pHNLr4
December 4, 2025 at 2:40 PM
What does the future of Industrial Operations in an AI age look like? @brianssommer.bsky.social was at the IFS Unleashed show in NYC to see robots, AI tools and a glimpse of what could be commonplace in just a few years' time for customers and prospects: bit.ly/44OeaLL
December 4, 2025 at 2:39 PM
"Some are beginning to question whether sustainability is still relevant."

IFS's Chief Sustainability Officer Sophie Graham on why sustainability isn't going away, and thanks to advances in AI and automation, it's never been easier to turn sustainability data into meaningful action: bit.ly/48rT32V
December 3, 2025 at 6:05 PM
A global survey has found that the leading cause for pause in adopting modern AI tools is "privacy and security concerns". @zoho.com’s Raju Vegesna takes us through the survey highlights and explains why this is a pleasant surprise: bit.ly/4iwakws
December 3, 2025 at 5:49 PM
As Pure Storage shares its strong Q3 results - adoption of its Enterprise Data Cloud platform tripled, its hyperscale business exceeded annual forecasts and a 16% revenue growth has beaten expectations - Derek du Preez analyzes the latest numbers for us: bit.ly/48jlTE4
December 3, 2025 at 5:48 PM
How adults look at safety in the online and mobile worlds may be very different to young people's conception of it. @thechrismiddleton.bsky.social looks at the challenges of creating an online safety regime that is primarily focused on children: bit.ly/4pLA9LB
December 3, 2025 at 5:47 PM
A Global Consumer Holiday Shipping Survey by Blue Yonder revealed that AI-powered logistics can deliver affordable, efficient and reliable shipping. Its Vice President for Global Industry Strategy, Ann Marie Jonkman, explains how: bit.ly/4iBco6z
December 2, 2025 at 2:31 PM
"Most employers think digital exhaustion is an employee wellness problem, not a system design problem... ‘We need meditation apps and wellness days.’ But that's treating the symptom while the disease gets worse."

Part 2 of our focus on 'digital exhaustion', from Cath Everett: bit.ly/49RCQqi
Is your workforce digitally exhausted? Here's what you can do about it as a boss!
In the second part of this analysis, a look at how employers can help alleviate the apparent epidemic of digital exhaustion in their workplaces.
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December 2, 2025 at 1:23 PM
"Constantly switching our attention between tools such as email, video calls and spreadsheets, means our brains repeatedly need to redirect blood flow to different neural regions. Today’s knowledge workers undertake nearly 1,200 such transitions each day."

Sound familiar?

bit.ly/4pJVBAG
Digitally knackered? You're not alone! Understanding the growing crisis of digital exhaustion
In the first of this two-part series on digital exhaustion, we explore Professor Paul Leonardi contention that the problem does not stem from poor time management, or even from the digital devices the...
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December 2, 2025 at 1:20 PM
Two sessions at IFS AI Industrial X Unleashed examined how AI is moving beyond software into physical systems. But - as @alyx.diginomica.com explains - AI's physical era is arriving faster than the systems to support it: bit.ly/4pKy6r7
December 2, 2025 at 1:16 PM
AI might not be coming to wipe out Halfords jobs as we know them today, but there’s a lot of potential for the UK retailer to exploit the technology. Stuart Lauchlan on the planned three-stage transformation roadmap laid out to get it to its omni-channel destination: bit.ly/48b1roI
December 2, 2025 at 1:15 PM
A recent policy conference sought to bring us up to date on online safety legislation and regulation. But it's left @thechrismiddleton.bsky.social thinking that the legislation is a kite dancing in a hurricane. Here's why: bit.ly/48K1jg0
December 1, 2025 at 4:59 PM
AI-generated job loss, Cyber Week spending, the AI skills gap, CXOs split on economic optimism but pressing on with AI - all these and more in your hits and misses this week from @jon.diginomica.com As always, your whiffs: bit.ly/3MhbNux
December 1, 2025 at 4:58 PM
In the run up to this week's UKISUG Connect 2025, @jon.diginomica.com caught up with its Chair Conor Riordan to hash out AI, data governance, and the SAP migration business case - and find out which hot topics he's talking about this year: bit.ly/4p56L2V
December 1, 2025 at 3:08 PM