Diesel Labs
@diesellabs.com
Diesel Labs fuses innovative data and AI/ML technologies to deliver novel content insights and consumer experiences.
With over 124m viewers tuning in this year, Super Bowl LX was the second-most-watched game in Super Bowl history. A common conversation topic was the prevalence of ads featuring AI in some fashion - so we took a deeper look to see how the ad lineup stacked against benchmarks.
February 12, 2026 at 11:43 PM
With over 124m viewers tuning in this year, Super Bowl LX was the second-most-watched game in Super Bowl history. A common conversation topic was the prevalence of ads featuring AI in some fashion - so we took a deeper look to see how the ad lineup stacked against benchmarks.
Looking for additions to your 2026 reading list? Consider John Malone’s ‘Born to be Wired’ which contemplates the evolving media industry and features data from Diesel Labs. Find it at your local bookstore today!
January 6, 2026 at 4:20 PM
Looking for additions to your 2026 reading list? Consider John Malone’s ‘Born to be Wired’ which contemplates the evolving media industry and features data from Diesel Labs. Find it at your local bookstore today!
Get the gift of book data this holiday season! Diesel’s latest offering, trending book titles among reader communities across social platforms, is now available on our website. Try it today!
diesellabs.com/insights/sam...
diesellabs.com/insights/sam...
Diesel Labs launches book insights!
Diesel Labs is proud to announce an update to our content coverage: books! Check out a sample of our data offering today.
diesellabs.com
December 23, 2025 at 6:34 PM
Get the gift of book data this holiday season! Diesel’s latest offering, trending book titles among reader communities across social platforms, is now available on our website. Try it today!
diesellabs.com/insights/sam...
diesellabs.com/insights/sam...
Diesel Labs is excited to announce we're expanding our media intelligence library with books coverage! Visit our blog for a complimentary October report: diesellabs.com/insights/sam...
Diesel Labs launches book insights!
Diesel Labs is proud to announce an update to our content coverage: books! Check out a sample of our data offering today.
diesellabs.com
December 18, 2025 at 10:01 PM
Diesel Labs is excited to announce we're expanding our media intelligence library with books coverage! Visit our blog for a complimentary October report: diesellabs.com/insights/sam...
Worried about awkward family interactions this holiday season but not into football? Diesel’s got you covered! Here are the top 5 movies (based on audience engagement) from 2025 to put on as a way of avoiding more fly fishing stories from Uncle Larry:
November 24, 2025 at 7:35 PM
Worried about awkward family interactions this holiday season but not into football? Diesel’s got you covered! Here are the top 5 movies (based on audience engagement) from 2025 to put on as a way of avoiding more fly fishing stories from Uncle Larry:
Stop by TV of Tomorrow to check out our CEO @amidha.bsky.social's conversation with the ITV Doc Rick Howe! Topics include finding the next superstar from user generated content, turning data signals into actionable items and all the best that the media has to offer!
itvt.com/televisionat...
itvt.com/televisionat...
Televisionation: Diesel Labs’ Anjali Midha on “Disambiguating” the Firehose of Data - ITVT
The Friday Fireside welcomes Anjali Midha, CEO/Co-Founder at Diesel Labs. Admittedly, I (like many of us) can be overwhelmed by the Firehose of Data coming
itvt.com
October 27, 2025 at 3:28 PM
Stop by TV of Tomorrow to check out our CEO @amidha.bsky.social's conversation with the ITV Doc Rick Howe! Topics include finding the next superstar from user generated content, turning data signals into actionable items and all the best that the media has to offer!
itvt.com/televisionat...
itvt.com/televisionat...
It's been roughly three weeks since #GoodBoy came, sat and stayed in the box office. An independent film made from the perspective of a haunted man’s dog, Good Boy was produced on a budget of $750k. How has it fared so far?
#GoodBoyMovie @shudder.com @ifcfilms.bsky.social #DataVisualization
#GoodBoyMovie @shudder.com @ifcfilms.bsky.social #DataVisualization
October 20, 2025 at 4:38 PM
It's been roughly three weeks since #GoodBoy came, sat and stayed in the box office. An independent film made from the perspective of a haunted man’s dog, Good Boy was produced on a budget of $750k. How has it fared so far?
#GoodBoyMovie @shudder.com @ifcfilms.bsky.social #DataVisualization
#GoodBoyMovie @shudder.com @ifcfilms.bsky.social #DataVisualization
It’s been an eventful 1.5 years since #Bluesky opened public registration, and we now have enough engagement to start to look at how the new community differs from X / #Twitter. We took a deep look at how the two platforms react to topics within the media landscape.
#Infographics #DataVisualization
#Infographics #DataVisualization
September 29, 2025 at 5:36 PM
It’s been an eventful 1.5 years since #Bluesky opened public registration, and we now have enough engagement to start to look at how the new community differs from X / #Twitter. We took a deep look at how the two platforms react to topics within the media landscape.
#Infographics #DataVisualization
#Infographics #DataVisualization
It’s the summer of LOVE. ICYMI, Love Island US and Love Island UK (a reality dating show where participants must couple up in order to succeed) have dominated the content airwaves this summer, thanks in part to a near daily airing schedule for approximately 2 months.
#LoveIslandUK #LoveIslandUSA
#LoveIslandUK #LoveIslandUSA
August 21, 2025 at 8:19 PM
It’s the summer of LOVE. ICYMI, Love Island US and Love Island UK (a reality dating show where participants must couple up in order to succeed) have dominated the content airwaves this summer, thanks in part to a near daily airing schedule for approximately 2 months.
#LoveIslandUK #LoveIslandUSA
#LoveIslandUK #LoveIslandUSA
The Point Goddess has arrived! There’s no doubt that Caitlin Clark has ushered in a new era for the @wnba.com. But how does one quantify the impact of a superstar on audience interest and engagement? Diesel took a look at her influence on the league.
#WNBA #NBA #CaitlinClark
#WNBA #NBA #CaitlinClark
August 6, 2025 at 5:34 PM
The Point Goddess has arrived! There’s no doubt that Caitlin Clark has ushered in a new era for the @wnba.com. But how does one quantify the impact of a superstar on audience interest and engagement? Diesel took a look at her influence on the league.
#WNBA #NBA #CaitlinClark
#WNBA #NBA #CaitlinClark
You can’t kill Kenny! Despite their advanced age, the South Park kids continue to surge into the spotlight as evidenced by last week’s Season 27 premiere. But how did the kids from Colorado really measure up?
#SouthPark #southparkseason27
#SouthPark #southparkseason27
July 31, 2025 at 2:37 PM
You can’t kill Kenny! Despite their advanced age, the South Park kids continue to surge into the spotlight as evidenced by last week’s Season 27 premiere. But how did the kids from Colorado really measure up?
#SouthPark #southparkseason27
#SouthPark #southparkseason27
The Fantastic Four franchise has had a number of chances to be fantastic but with a somewhat spotty record. That said, according to our latest model, the current reboot starring Joseph Quinn as Johnny Storm is poised for a strong opening weekend.
July 25, 2025 at 4:41 PM
The Fantastic Four franchise has had a number of chances to be fantastic but with a somewhat spotty record. That said, according to our latest model, the current reboot starring Joseph Quinn as Johnny Storm is poised for a strong opening weekend.
On Thursday Stephen Colbert announced that Paramount would be concluding The Late Show after a 32 year run. There’s an open question about the rationale for this decision. As the debate rages on - we took a look at our insights to see what we could learn.
www.forbes.com/sites/monica...
#LateShow
www.forbes.com/sites/monica...
#LateShow
Is Stephen Colbert Canceled? Why CBS Is Ending 'The Late Show'
CBS is canceling "The Late Show with Stephen Colbert," one of the most-watched late-night talk shows. Here's what to know about the network's decision and political backlash.
www.forbes.com
July 21, 2025 at 9:19 PM
On Thursday Stephen Colbert announced that Paramount would be concluding The Late Show after a 32 year run. There’s an open question about the rationale for this decision. As the debate rages on - we took a look at our insights to see what we could learn.
www.forbes.com/sites/monica...
#LateShow
www.forbes.com/sites/monica...
#LateShow
Just wrapped up our Research Innovators Showcase panel at TV of Tomorrow! We had a terrific discussion about supporting innovation in the media and marketing sector, especially with the development of new products like Diesel’s PanelAI
June 26, 2025 at 10:07 PM
Just wrapped up our Research Innovators Showcase panel at TV of Tomorrow! We had a terrific discussion about supporting innovation in the media and marketing sector, especially with the development of new products like Diesel’s PanelAI
A reminder that our CEO @amidha.bsky.social will be on stage at TV of Tomorrow on Thursday, June 26 at the Research Innovator's Showcase! Come see her as well as the other amazing participants!
June 23, 2025 at 6:08 PM
A reminder that our CEO @amidha.bsky.social will be on stage at TV of Tomorrow on Thursday, June 26 at the Research Innovator's Showcase! Come see her as well as the other amazing participants!
Our CEO @amidha.bsky.social is speaking at The TV of Tomorrow Show (6/25-26 in San Francisco). Stop by to learn how Diesel’s audience intelligence data helps major production companies and networks with predictive modeling, AI consumer panels, content analytics, and much more!
June 20, 2025 at 12:05 PM
Our CEO @amidha.bsky.social is speaking at The TV of Tomorrow Show (6/25-26 in San Francisco). Stop by to learn how Diesel’s audience intelligence data helps major production companies and networks with predictive modeling, AI consumer panels, content analytics, and much more!
DINO MIGHT at the box office! Jurassic World: Rebirth comes out this weekend, and using Diesel’s predictive modeling, the newest entry in the ferocious franchise is projected to stomp into theaters with an opening weekend domestic box office in the range of $90 to $125 million.
June 19, 2025 at 4:22 PM
DINO MIGHT at the box office! Jurassic World: Rebirth comes out this weekend, and using Diesel’s predictive modeling, the newest entry in the ferocious franchise is projected to stomp into theaters with an opening weekend domestic box office in the range of $90 to $125 million.
Bang! Bang! Ballet! The last John Wick installment #BallerinaMovie chasséd into a $25M domestic box office opening this weekend, landing within our modeled range.
For the most accurate box office projections, keep your popcorn ready with Diesel Labs!
For the most accurate box office projections, keep your popcorn ready with Diesel Labs!
We’re excited to check back into the Continental for the release of From the World of John Wick: Ballerina this weekend! Using Diesel’s predictive modeling, the new installment is likely to clock in at a deadly $21 to $48 million in opening weekend domestic box office.
June 9, 2025 at 5:46 PM
Bang! Bang! Ballet! The last John Wick installment #BallerinaMovie chasséd into a $25M domestic box office opening this weekend, landing within our modeled range.
For the most accurate box office projections, keep your popcorn ready with Diesel Labs!
For the most accurate box office projections, keep your popcorn ready with Diesel Labs!
We’re excited to check back into the Continental for the release of From the World of John Wick: Ballerina this weekend! Using Diesel’s predictive modeling, the new installment is likely to clock in at a deadly $21 to $48 million in opening weekend domestic box office.
June 4, 2025 at 6:30 PM
We’re excited to check back into the Continental for the release of From the World of John Wick: Ballerina this weekend! Using Diesel’s predictive modeling, the new installment is likely to clock in at a deadly $21 to $48 million in opening weekend domestic box office.
With the parent company of Grand Theft Auto (Take-Two Interactive) releasing their earnings results today, discussion around the delay of the next installment of the popular game was front and center.
May 15, 2025 at 9:24 PM
With the parent company of Grand Theft Auto (Take-Two Interactive) releasing their earnings results today, discussion around the delay of the next installment of the popular game was front and center.
Saints alive! The Sinners debut bit off more of the box office than expected ($48M), leading the bloodthirsty film to continue leading the box office in its second weekend ($46M).
May 1, 2025 at 9:34 PM
Saints alive! The Sinners debut bit off more of the box office than expected ($48M), leading the bloodthirsty film to continue leading the box office in its second weekend ($46M).
As we head into the 3rd weekend for the A Minecraft Movie, here at @diesellabs.bsky.social we took a look at some of the pre-premiere performance indicators for the movie that lead to its notable success.
April 18, 2025 at 8:07 PM
As we head into the 3rd weekend for the A Minecraft Movie, here at @diesellabs.bsky.social we took a look at some of the pre-premiere performance indicators for the movie that lead to its notable success.
As we approach ‘summer blockbuster’ season, we took a look at what key demographic groups are anticipating most. Men tend to heavily anticipate action & adventure content, while women lean toward drama. Swipe through to see which titles made the cut for each group!
March 31, 2025 at 8:59 PM
As we approach ‘summer blockbuster’ season, we took a look at what key demographic groups are anticipating most. Men tend to heavily anticipate action & adventure content, while women lean toward drama. Swipe through to see which titles made the cut for each group!
Planning to tune in for WWE Raw on @netflix.com on Monday? Our AI Media Analyst took a quick spin through the reactions this past week to better understand how fans are adjusting to the show's new home on the streaming giant.
March 14, 2025 at 9:28 PM
Planning to tune in for WWE Raw on @netflix.com on Monday? Our AI Media Analyst took a quick spin through the reactions this past week to better understand how fans are adjusting to the show's new home on the streaming giant.
#Booksky, which streaming partner do you think would do justice to an adaptation of A Court of Thorns and Roses? Since Hulu announced they are stepping away from the project, the epic saga will be up for grabs soon and we took a look at how it might fit into the portfolios of some notable networks.
February 26, 2025 at 10:15 PM
#Booksky, which streaming partner do you think would do justice to an adaptation of A Court of Thorns and Roses? Since Hulu announced they are stepping away from the project, the epic saga will be up for grabs soon and we took a look at how it might fit into the portfolios of some notable networks.