Dieter F. Kogler
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dfkogler.bsky.social
Dieter F. Kogler
@dfkogler.bsky.social
620 followers 740 following 18 posts
Economic Geographer at University College Dublin. Innovation Studies, Geography of Innovation and Evolutionary Economic Geography. https://www.rknowledge.org/ & https://scholar.google.com/citations?user=KaDjTvoAAAAJ&hl=en #innovation #science #networks
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dfkogler.bsky.social
Cheers from the other side of the mountain range... 🏔☃️
December 25, 2024 at 10:19 AM
dfkogler.bsky.social
Geography and branding in the craft beer industry (doi.org/10.1080/0034...) published in @regionalstudies.bsky.social shows that place-based branding strategies are important marketing tools for regions and firms taking advantage of consumers’ embrace of the local in response to globalisation. (3/3)
Results indicate that place-based branding strategies, as indicated by our GPE (references to geopolitical entities) and LOC (references to natural landmarks and geographic features), have a positive impact on consumers’ perception of craft breweries. Furthermore, a brewery’s status as independent, and the number of beers is it brews have a positive impact on perception. This supports the notion that craft breweries rely on and get rewarded for place-based branding approaches. This echoes arguments put forward in the organizational ecology literature concerning identity-based approaches to marketing and consumer perceptions (Hsu and Hannan, 2005). Looking at some of the variations between different brewery categories, it is evident that microbreweries benefit the most from a marketing language that incorporates geographic features and references, unlike other small-scale establishments like nano breweries or brew pubs. This indicates that place-based branding strategies do not have the same effect across all types of craft beer makers and that size matters in the sense that being too small or too big has a negative or at least limiting impact on breweries’ performance (Carroll and Swaminathan, 2000). On the other hand, GPE and LOC references in microbreweries’ branding language results in positive public perception across all regional settings, something that has been untested in the relevant literature until now. Place-based branding strategies are not unique to craft beer, and so these findings have important implications for other industries as well. Indeed, these results are even encouraging for regions who invest in creating their own place-based branding narrative to entice firms and consumers to the region.
December 24, 2024 at 6:04 AM
dfkogler.bsky.social
Hops, Skip and a Jump: The Regional Uniqueness of Beer Styles (hdl.handle.net/10197/24460) in "The Geography of Beer" (link.springer.com/book/10.1007...), explores the geographical differentiation of beer via data on regional beer recipes, styles, and ingredients by employing #EEG methods. (2/3)
The two figures plot the correlation between resiliency and either unrelated variety or average Relatedness. The y-axis is resiliency, which we measure as the percentage of nodes a network can lose before fragmenting into many unconnected components. The x-axis is either unrelated variety or average relatedness. We calculate unrelated variety using the Shannon Entropy formula following (Frenken et al., 2007). We calculate average relatedness following (Kogler et al., 2013). Points are colored according to the country of origin.
December 24, 2024 at 6:04 AM
dfkogler.bsky.social
Festive Cheer - now as the holiday season is in full swing some of us will occasionally enjoy a fizzy drink or two while spending time with family and friends.

We investigated the #geography of #beer - 2 papers you might enjoy reading while you sip on a beer - always drink responsibly! (1/3)
Geography and branding in the craft beer industry Ryan M. Hynes and Dieter F. Kogler ABSTRACT We investigate the quantitative link between geography and branding in the craft beer space by assembling a novel dataset of tens of thousands of breweries, their marketing language, and their public perception. We use named entity recognition to process breweries’ description text, and extract the counts of geographic and location labels. We regress these counts against breweries’ rating score, which we take as a measure of public perception. We find a strong, positive link between the number of place-based labels and a brewery’s rating. This is the first large-scale quantitative result in this space, and is strong evidence of the positive link between geography, branding, and public perception. We also contribute by introducing novel data collection and text processing techniques to the regional studies and geography of beer literature. Our results confirm several previous qualitative and survey-scale studies in this space, and establish a definite link between place-based branding strategies and brewery perception. KEYWORDS craft beer; economic geography; regional studies; place-based branding; marketing; consumer perception; natural language processing Hops, Skip and a Jump: The Regional Uniqueness of Beer Styles (✉) Ryan M. Hynes, School of Economics, University College Dublin, Dublin, Ireland, ryan.hynes@ucdconnect.ie Bernardo S. Buarque, Spatial Dynamics Lab, University College Dublin, Dublin, Ireland, bsbuarque@mpiwg-berlin.mpg.de Ronald B. Davies, School of Economics, University College Dublin, Dublin, Ireland, ronald.davies@ucd.ie Dieter F. Kogler, Spatial Dynamics Lab, University College Dublin, Dublin, Ireland, dieter.kogler@ucd.ie Abstract Perhaps more than any other product, beer evokes its place of origin. Part of what makes every pint of Guinness or stein of Paulaner so memorable is what sets them apart and gives them their unique "taste of place." This chapter explores the geographical differentiation of beer. To do so, we collect data on regional beer recipes, styles, and ingredients from a homebrewing website. We then employ Evolutionary Economic Geography (EEG) methods and create weighted co-occurrence networks for the ingredients within each style. We use these networks to identify which ingredients are most important to each beer style, measure a style’s robustness, and compare differences between geographically close and distant styles. While previous literature focuses on the related diversification of regions, we use these methods to examine the differences within the same product and across many regional styles and flavours. Combining the EEG methods with this unique ingredients dataset, we show that almost all beer styles rely on only a handful of key ingredients. Yet some regional beers are more robust than others due to readily available substitute ingredients in their region. Likewise, we demonstrate that styles originating in close geographic proximity are more similar in their use of ingredients.
December 24, 2024 at 6:04 AM
dfkogler.bsky.social
🔊Special Session at the @regstud.bsky.social #RSA25 in Porto, Portugal, May 6-9, 2025:

New Perspectives on Evolutionary Economic Geography (SS39)!

Submissions that approach empirical data in novel and theoretically profound ways preferred.

❗️🗓️ (DEC19 - 2moro) www.regionalstudies.org/events/rsa25/
December 18, 2024 at 2:35 PM
dfkogler.bsky.social
📣 #GCEG2025 CFP - gceg.org

The Role(s) of Science, Technology, and Innovation in Regional Growth and Uneven Development

Further details here: tinyurl.com/GCEG2025CFP

🗓️ abstracts by 05 JAN 2025. Inquiries/Abstracts to Dieter F. Kogler ([email protected]) and Sebastián Baeza ([email protected]).
We invite contributions that are related to the following themes: • Geographical histories of scientific and technological creative destruction • Spatial inequalities of knowledge production, recombination and diffusion • Regional resilience, technological trajectories, path dependent development and path creation • Links between scientific knowledge production, technological change and regional fortunes • The roles of technological structure and complexity, related and unrelated variety to fast/slow growth • The interplay of agents, organizations, institutions and place in innovation systems and dynamics • Firm and regional linkages, the relatedness of firms, regions and technologies, relatedness dynamics and uneven development • Regional policy for technological change, transformation/transition and inclusive growth The organizers welcome abstracts of no more than 250 words by the 5th of January 2025. Please send inquiries and abstracts to Dieter F. Kogler (dieter.kogler@ucd.ie) and Sebastián Baeza (sebaeza@udec.cl). Following feedback (latest by January 10th) authors will be required to register via the conference website at https://gceg.org/index.php/register/.
December 13, 2024 at 12:13 PM
dfkogler.bsky.social
🔊Special Session at the @regstud.bsky.social #RSA25 in Porto, Portugal, May 6-9, 2025:
The Impact of Artificial Intelligence (AI), Robotics, Automation, and Digitalization Technologies on Regional Economic Development Trajectories. (SS65)!
🗓️ (DEC19) www.regionalstudies.org/events/rsa25/
#AI
The Impact of Artificial Intelligence (AI), Robotics, Automation, and Digitalization Technologies on Regional Economic Development Trajectories - Special Session at Regional Studies Association Annual Conference 2025
December 12, 2024 at 2:16 PM
dfkogler.bsky.social
The rKnowledge 'Research' area highlights outputs from two projects (ERC - TechEvo & SFI - SciTechSpace) and OA to over 25+ recent publications that showcase how investigations into the evolution of Regional Knowledge Spaces can inform STI policy rknowledge.org/research (5/5)
https://www.rknowledge.org/research
November 30, 2024 at 6:17 AM
dfkogler.bsky.social
The interactive dashboard @ rknowledge.org/dashboard/eu... allows users to switch between the full regional knowledge space (default) to one that only displays specialised knowledge domains and a concordance between knowledge domains and industry sectors. (4/5)
https://www.rknowledge.org/dashboard/europe
November 30, 2024 at 6:17 AM
dfkogler.bsky.social
To see how coherent S3 policies are with the local knowledge space of 164 European regions, i.e., if they target ‘central’ and/or ‘potential’ sectors of knowledge production in specific regional settings, see this dashboard here: awekim.shinyapps.io/SS_shiny_R/ > THX @ Keungoui Kim (3/5)
https://t.co/J4dEUoMpA6
November 30, 2024 at 6:17 AM
dfkogler.bsky.social
In the @regionalstudies.bsky.social publication with my dear colleagues Keungoui Kim & Chiara Ferrante we evaluate the match of currently implemented S3 policies to present regional knowledge production capabilities across EU regions with a detailed discussion of particular cases. (2/5)
https://doi.org/10.1080/00343404.2024.2355985
November 30, 2024 at 6:17 AM
dfkogler.bsky.social
We recently launched rknowledge.org - an interactive platform that provides advanced Knowledge Space indicators for over 1,000 regional economies across Europe and North America; intro: youtu.be/C4r2n258O08 and @regionalstudies.bsky.social publication: doi.org/10.1080/0034... (1/5)
https://www.rknowledge.org/
November 30, 2024 at 6:17 AM