Fred Hicks
@deadlyfredly.bsky.social
President of Evil Hat (I publish Fate, Blades in the Dark, Monster of the Week, Thirsty Sword Lesbians, &c). Liberal in politics, reposting, & use of the block button. Be advised, I limit parasociality when I can. Permanently in AMA mode (so ask).
These are kinda random
November 28, 2025 at 1:08 AM
These are kinda random
And here's a look at the marketing performance as summarized by Backerkit Marketing Services.
November 21, 2025 at 1:42 PM
And here's a look at the marketing performance as summarized by Backerkit Marketing Services.
Final form at least with current data about our expense basis. True reckoning will come in Januaryish when things go to the press, get requoted, etc! As it stands, this expected net profit is under 14% of the overall funding and does not account for us increasing the print run size (~+$25k = +1ku).
November 21, 2025 at 1:42 PM
Final form at least with current data about our expense basis. True reckoning will come in Januaryish when things go to the press, get requoted, etc! As it stands, this expected net profit is under 14% of the overall funding and does not account for us increasing the print run size (~+$25k = +1ku).
This is where we're at at the 72 minute mark (a couple minutes ago). This net is high enough that we could afford to bump up the print run size another 1000 units (the delta's around $25k), and given the demand, we might want to. Publishing! It's esspensiffff.
November 21, 2025 at 12:51 AM
This is where we're at at the 72 minute mark (a couple minutes ago). This net is high enough that we could afford to bump up the print run size another 1000 units (the delta's around $25k), and given the demand, we might want to. Publishing! It's esspensiffff.
In the context of the project? The referrers page lets us see pledges associated to various inbound tags, many of which reference specific "sub-campaigns" within the overall ad placement push BK is doing for us.
November 20, 2025 at 3:04 PM
In the context of the project? The referrers page lets us see pledges associated to various inbound tags, many of which reference specific "sub-campaigns" within the overall ad placement push BK is doing for us.
Marketing expenses surged overnight (for me) vs the last snapshot I took early evening yesterday, but so have pledges. Much of the marketing expense line item is driven by Backerkit marketing services and the "return on ad spend" (ROAS) ratio target we set with them (3). Some deets in alt text.
November 20, 2025 at 2:19 PM
Marketing expenses surged overnight (for me) vs the last snapshot I took early evening yesterday, but so have pledges. Much of the marketing expense line item is driven by Backerkit marketing services and the "return on ad spend" (ROAS) ratio target we set with them (3). Some deets in alt text.
So, anyway, at ~60h to go, here's "how it's going" to pair with up-top's "where it started". So things are going pretty much to plan; we knew what we wanted to hit early on, and we also knew where we hoped we would end up by or before the end, and had marked enough XP to know we have a shot at it.
November 18, 2025 at 3:24 PM
So, anyway, at ~60h to go, here's "how it's going" to pair with up-top's "where it started". So things are going pretty much to plan; we knew what we wanted to hit early on, and we also knew where we hoped we would end up by or before the end, and had marked enough XP to know we have a shot at it.
Time to see if I can get this level one magical motherfucker killed tonight!
November 7, 2025 at 11:41 PM
Time to see if I can get this level one magical motherfucker killed tonight!
If you are financially able to do it and fit the definition, do it. We've benefitted so much. You know who you are! www.kickstarter.com/projects/lum...
November 6, 2025 at 2:47 PM
If you are financially able to do it and fit the definition, do it. We've benefitted so much. You know who you are! www.kickstarter.com/projects/lum...
I’m especially fond of the limited edition’s red-stained page edges, giving the impression of a deep cut indeed.
October 30, 2025 at 3:36 PM
I’m especially fond of the limited edition’s red-stained page edges, giving the impression of a deep cut indeed.
Interior of an underworld den somewhere in Doskvol. Two cutters enter the room; they’re twins, but one has words for you and the other just looms, both of them sleek and dangerous.
What do you do?
What do you do?
October 30, 2025 at 3:36 PM
Interior of an underworld den somewhere in Doskvol. Two cutters enter the room; they’re twins, but one has words for you and the other just looms, both of them sleek and dangerous.
What do you do?
What do you do?
I've got spreadsheet math I use to plug this into, along with the actual overall performance of the campaign and all incurred and expected project costs, to keep a running sense of how our expenditure level is evolving vs the revenue coming in.
October 24, 2025 at 5:36 PM
I've got spreadsheet math I use to plug this into, along with the actual overall performance of the campaign and all incurred and expected project costs, to keep a running sense of how our expenditure level is evolving vs the revenue coming in.
Context for posterity
October 24, 2025 at 12:43 PM
Context for posterity
Solid choice of verb you got there NPR
October 20, 2025 at 8:09 PM
Solid choice of verb you got there NPR
Frog costume energy is so strong right now the actual frogs are getting into it
October 19, 2025 at 5:04 PM
Frog costume energy is so strong right now the actual frogs are getting into it
Here’s why it’s good that drivethrucards requires a proofing process
October 15, 2025 at 2:48 PM
Here’s why it’s good that drivethrucards requires a proofing process
Rob Wieland's first email to me was on Sat, Oct 21, 2006, asking to get the PDF of Spirit of the Century to go with his physical-copy purchase.
There since the beginning.
Wish he could've been there until the end.
There since the beginning.
Wish he could've been there until the end.
October 13, 2025 at 12:08 PM
Rob Wieland's first email to me was on Sat, Oct 21, 2006, asking to get the PDF of Spirit of the Century to go with his physical-copy purchase.
There since the beginning.
Wish he could've been there until the end.
There since the beginning.
Wish he could've been there until the end.
"tackle" seems like an overly optimistic verb choice here www.npr.org/2025/10/06/n...
October 6, 2025 at 5:38 PM
"tackle" seems like an overly optimistic verb choice here www.npr.org/2025/10/06/n...
I’ll see your Doom Patrol and raise you another
October 6, 2025 at 4:14 AM
I’ll see your Doom Patrol and raise you another
September 30, 2025 at 6:03 PM
My apologies for the lack of orally emitted rainbow-lasers, tho.
Mistakes were made.
Mistakes were made.
September 29, 2025 at 3:30 PM
My apologies for the lack of orally emitted rainbow-lasers, tho.
Mistakes were made.
Mistakes were made.
Cowardice has really seeped in as the Democrat brand. We die on the altar of such “reservations” every day. (Excerpt from NPR shown here)
September 23, 2025 at 6:13 PM
Cowardice has really seeped in as the Democrat brand. We die on the altar of such “reservations” every day. (Excerpt from NPR shown here)
Führer Sparks Free Speech Furor
... was right there as a potential headline, NPR.
Jeez.
... was right there as a potential headline, NPR.
Jeez.
September 19, 2025 at 11:50 AM
Führer Sparks Free Speech Furor
... was right there as a potential headline, NPR.
Jeez.
... was right there as a potential headline, NPR.
Jeez.
Inside you are two wolves
September 19, 2025 at 11:10 AM
Inside you are two wolves