What's more frustrating than investing time and resources in data management only to get insufficient results?

Many organisations, drawn by the idea of "digital gold," try to tap into huge datasets from other companies or public databases... but this can be considered any good?

#data #impact

Sometimes organisations are afraid of the lack of data to make decisions.

Do not worry, data is out there!

You might need the right "tools" to analyse it but - remember - that without a curious mind and a solid method even the most advanced technological instruments are useless...

Collecting data without an adequate strategy is like eating a bland soup that doesn't give you the results you expected.

Data doesn't guarantee useful results, if it's not contextualised.

How data can fit your purposes? Follow us on:
📌 dataconversations.eu/blog/a-matte...

Number of visitors, social interactions, ticket sales...
Data can be collected in massive quantities but if this data isn't contextualised it remains an unusable block.

How to recognise these traps and move towards a better usage of data? Read on:
📌 dataconversations.eu/blog/too-big...