One of those brands, LaserArt, went from 1.72% → 3.97% conversion rate in a few weeks…
…by implementing only about 70% of the framework I’m about to break down.

Here are the 3 product page mistakes that silently kill your conversions 👇

I’m Darjan.
I’ve helped brands like Tabs, Spacegoods and 70+ others optimize their stores – generating over $100M in tracked revenue through CRO.

Result?
- ✅ +23% add-to-cart rate
- No redesign. No new product.
- Just moving trust to where decisions happen.

Ask yourself:
➡️ Do your trust signals sit right next to your primary CTA?
➡️ Are they specific to the promise you’re making, or just generic badges at the bottom?

Headline:
"Precision laser engraving for lasting memories.”

Testimonial right below:
“The detail is incredible, exactly what I wanted for my anniversary gift.”

That’s what I call trust momentum, trust that reinforces the exact outcome they want.

- Moved high-impact reviews into the hero section
- Pulled in star ratings + testimonials right next to the product images (using Yotpo)
- Used photos of real customers holding the product, with 847+ verified reviews visible

Key:
- We didn’t just “add” trust.
- We made it benefit-specific.

- Trust badges buried at the bottom
- Reviews hidden in a separate tab
- Social proof everywhere except near the add-to-cart button

Result? People bailed right before buying.

What we did instead:

The result?
Stores reducing abandonment rates by 15–25% and recovering six figures in “lost” sales, automatically.

I explained everything (with formulas + visuals) in my latest YouTube video.

Comment “CART ABANDONMENT” below (and make sure we’re connected),
I’ll DM you the link personally.

That’s why we built the Baseline Framework, to prevent abandonment by design.
It uses trust psychology, optimized structure, and visual hierarchy to rebuild confidence before the add-to-cart click.

Because of uncertainty.

“Will this fit me?”

“Is this brand legit?”

“What if I can’t return it?”

Those three doubts kill millions in revenue every month.

And no recovery email can fix what your product page failed to answer.

Drop “Cart Recovery” in the comments (and connect!) and I’ll send you the full video.

In my latest video, I break down:
✅ How to spot where your customers abandon
✅ The 3 page-level fixes that stop it cold
✅ Our free recovery system that outperforms paid tools

If you’ve ever felt like your ads work but your store doesn’t — this one’s for you.

Confusing shipping info

That’s where the real leak begins.
And that’s where our Baseline Framework closes it, before recovery even starts.

We’ve seen stores add tens of thousands in recurring revenue just by patching these early leaks.

Emails and SMS might recover 10–15%, at best.
But fixing your product page friction can prevent 25%+ of abandonments before they happen.

We studied 70+ Shopify brands and found that most “abandonment” issues start way earlier:

Unclear product benefits

Missing trust signals

👉 Comment “AD SPOTLIGHT” below. (must connect so i can dm)

⚡ I’ll share it with the first 100 people who do.

Ads that lean into behavior design, social proof, green consumerism, friction reduction, don’t just convert better.

They create loyalty.

I have a new doc: 47+ ad breakdowns with lessons like this one.

It’s packed with swipe-worthy ideas for eCom founders.

Directly addresses the pain of messy refills and the rising demand for sustainability.

For eCom store owners, this ad is a masterclass in:

Letting your customers do the talking.

Selling a lifestyle, not just a SKU.

Keeping CTAs simple enough for zero hesitation.

⭐ Social Proof First: It opened with a Trustpilot testimonial. Not brand hype, customer voice. Instant credibility.
🍊 Visuals that Sell a Feeling: Clean layout + fresh orange slices → you don’t just see the scent, you feel it.
🌍 Clear Value Proposition: Eco-friendly + convenient.

💥 Get Your Free Baseline Home Page Blueprint
📈 Built from 70+ high-performing Shopify brands
💡 Includes homepage + product page CRO layouts
⚡ Proven to lift conversions 20–50% from day one

Comment "HOMEPAGE" and I'll send you the link (must connect so I can send)

Together, these layers form what we call the Baseline Framework.
It’s why some stores launch at 3–4% conversion while others fight for 1%.

We’ve turned that formula into a free blueprint that shows you exactly how to apply it.