Dan Thornton
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danthornton.net
Dan Thornton
@danthornton.net
Self-employed writer, marketer and SEO for 20+ years, avid sim racer. Interests: sci-fi, motorcycling, classic cars, film, freelancing, tech, music and playing guitar. Co-founder: Digital People in Peterborough / Peterborough STEM Festival
be more progressive, even.

If you're earning under around or under the average UK wage as a solo director, for example, you're not taking dividends as a tax dodge - you're doing it to make self-employment viable.
November 27, 2025 at 12:07 PM
The need for a lower tax burden is also because being freelance/self-employed often means you're not employed 5 days a week, and if you are, then you're working longer hours to keep up with admin, invoicing, bookeeping etc.

As with general income, it needs to me more progressive to help SMEs.
November 27, 2025 at 12:05 PM
Plus the tax offset partly accounts for the increased risk, buying your own gear, sick days, holidays, any insurance required etc etc, most of which is covered by an employer.
November 26, 2025 at 6:01 PM
Is that including the initial corporation tax if you're a solo director though?

It will depend on individual income/payment structure etc, but it's costing me more now than in previous years.
November 26, 2025 at 6:00 PM
Don't forget IR35, the MTD accounting rules, and the fact they seem happy to help larger firms. Just not the little people.
November 26, 2025 at 5:58 PM
"It’s not fair that the tax system treats different types of income so differently,"

That's because being self-employed is a much different type of income than taking a salary...
November 26, 2025 at 4:02 PM
I remember years ago when a Japanese motorcycle manufacturer accidentally leaked their range ahead of time and we broke the news - apparently their CEO called us a very rude word...
November 26, 2025 at 12:44 PM
#5 could also be Waiting 404 Godot
November 25, 2025 at 11:14 AM
The Cacher in the Rye
Cache-22
The Old Man and the Search
The SERP Also Rises
Waiting for Updates
The Difference Search Engine
SERP Crash
The War of the SERPS
The Three-Pack Problem
Robinson CruSEO
The Way We Rank Now
One Hundred Results Of Solitude
November 25, 2025 at 11:11 AM
I'm in a similar situation with 15+ years of using Gmail/Workspace, but this is the straw that finally convinved me it's time to find a decent alternative and go through the pain of sorting everything out...

For non-core stuff I'm OK with webmail imported into Thunderbird...
November 21, 2025 at 3:21 PM
I'm planning on checking out alternatives very soon - especially as I've only checked a free Gmail account, but if they've also made it a hidden opt out for my paid account, I'm going to be particularly grumpy.
November 21, 2025 at 3:12 PM
Normally I worry that an acquisition will mean price rises and every add-on being charged, but SEMRush already had those areas well-covered...

I'm definitely curious why Adobe have decided to do it, and why now...
November 19, 2025 at 1:38 PM
It feels a lot like the MP equivalent of student union groups...
November 13, 2025 at 4:34 PM
As someone who loves jeans and also has shorter legs, I always liked the fact Uniqlo offered in-store alterations. Had a couple of pairs shortened when they've offered limited drops of higher end selvedge denim jeans (which lasted me 10+ years before being stolen by my son)...
November 13, 2025 at 11:03 AM