Cheese pioneer Léon Bel ("Ba! ba! ba! Ba baby...") was in the French army in WW1. "Valkyrie" was the truck he drove along the Voie Sacrée daily to surply Verdun.
He painted a cow on its side:
"La Vache Qui Rit"
Anyway that's how Laughing Cow cheese was born.
Cheese pioneer Léon Bel ("Ba! ba! ba! Ba baby...") was in the French army in WW1. "Valkyrie" was the truck he drove along the Voie Sacrée daily to surply Verdun.
He painted a cow on its side:
"La Vache Qui Rit"
Anyway that's how Laughing Cow cheese was born.