Callum Richards
@crsocials.bsky.social
Turn social media into your #1 sales rep
Multi-platform content strategy + Funnel
Multi-platform content strategy + Funnel
Pinned
Let me run your socials for 14 days.
If you don’t feel the difference, don’t hire me.
If you don’t feel the difference, don’t hire me.
Everything is content,
Once you stop treating content like a separate job.
Once you stop treating content like a separate job.
January 20, 2026 at 9:49 AM
Everything is content,
Once you stop treating content like a separate job.
Once you stop treating content like a separate job.
Posting more didn’t lower my standards.
It removed the pressure.
Quality didn’t disappear.
It finally had room to improve.
It removed the pressure.
Quality didn’t disappear.
It finally had room to improve.
January 20, 2026 at 8:12 AM
Posting more didn’t lower my standards.
It removed the pressure.
Quality didn’t disappear.
It finally had room to improve.
It removed the pressure.
Quality didn’t disappear.
It finally had room to improve.
Creators obsess over reach.
Operators obsess over leverage.
Reach without leverage creates busyness.
Leverage turns attention into outcomes.
Which one are you building for?
Operators obsess over leverage.
Reach without leverage creates busyness.
Leverage turns attention into outcomes.
Which one are you building for?
January 20, 2026 at 8:01 AM
Creators obsess over reach.
Operators obsess over leverage.
Reach without leverage creates busyness.
Leverage turns attention into outcomes.
Which one are you building for?
Operators obsess over leverage.
Reach without leverage creates busyness.
Leverage turns attention into outcomes.
Which one are you building for?
Most people don’t need more discipline.
They need a business that works on imperfect days.
Christmas proved that to me.
They need a business that works on imperfect days.
Christmas proved that to me.
January 20, 2026 at 7:28 AM
Most people don’t need more discipline.
They need a business that works on imperfect days.
Christmas proved that to me.
They need a business that works on imperfect days.
Christmas proved that to me.
Results pay the bills.
Case studies scale the business.
You need both, just not at the same time.
Case studies scale the business.
You need both, just not at the same time.
January 20, 2026 at 6:45 AM
Results pay the bills.
Case studies scale the business.
You need both, just not at the same time.
Case studies scale the business.
You need both, just not at the same time.
The biggest upgrade to my content this month?
Treating hooks like a skill, not inspiration.
Treating hooks like a skill, not inspiration.
January 20, 2026 at 6:45 AM
The biggest upgrade to my content this month?
Treating hooks like a skill, not inspiration.
Treating hooks like a skill, not inspiration.
Some days you don’t feel on it...
January 20, 2026 at 5:31 AM
Some days you don’t feel on it...
Top-of-funnel dominated the first 30 days.
January 20, 2026 at 4:41 AM
Top-of-funnel dominated the first 30 days.
How to post once a day and still scale,
Plan your week around 7 content archetypes.
Template →
go.crsocials.com/7-post-prof...
Plan your week around 7 content archetypes.
Template →
go.crsocials.com/7-post-prof...
7 Post Profit Playbook
go.crsocials.com
January 20, 2026 at 3:13 AM
How to post once a day and still scale,
Plan your week around 7 content archetypes.
Template →
go.crsocials.com/7-post-prof...
Plan your week around 7 content archetypes.
Template →
go.crsocials.com/7-post-prof...
Targets don’t motivate you.
They expose the truth.
They expose the truth.
January 20, 2026 at 2:42 AM
Targets don’t motivate you.
They expose the truth.
They expose the truth.
Your bottleneck isn’t strategy.
Sometimes it’s a verification email.
Sometimes it’s a verification email.
January 20, 2026 at 1:32 AM
Your bottleneck isn’t strategy.
Sometimes it’s a verification email.
Sometimes it’s a verification email.
Consistency isn’t effort. It’s a buffer.
January 20, 2026 at 12:45 AM
Consistency isn’t effort. It’s a buffer.
Chaos day.
Still delivered.
Not discipline, a checklist.
Still delivered.
Not discipline, a checklist.
January 19, 2026 at 11:32 PM
Chaos day.
Still delivered.
Not discipline, a checklist.
Still delivered.
Not discipline, a checklist.
If your marketing only works on calm days, it doesn’t work.
Systems > vibes.
Systems > vibes.
January 19, 2026 at 10:46 PM
If your marketing only works on calm days, it doesn’t work.
Systems > vibes.
Systems > vibes.
Offers were built around break-even logic.
January 19, 2026 at 9:30 PM
Offers were built around break-even logic.
The biggest upgrade wasn’t revenue.
It was how I started thinking.
It was how I started thinking.
January 19, 2026 at 8:45 PM
The biggest upgrade wasn’t revenue.
It was how I started thinking.
It was how I started thinking.
Busy days are dangerous.
They trick you into thinking progress happened.
If the task doesn’t compound…
It didn’t move the business.
They trick you into thinking progress happened.
If the task doesn’t compound…
It didn’t move the business.
January 19, 2026 at 7:43 PM
Busy days are dangerous.
They trick you into thinking progress happened.
If the task doesn’t compound…
It didn’t move the business.
They trick you into thinking progress happened.
If the task doesn’t compound…
It didn’t move the business.
Seven days are enough to see direction.
After the first full week of organic-only posting for a physical business. No paid traffic. No online sales. Just content volume, consistency, and engagement.
After the first full week of organic-only posting for a physical business. No paid traffic. No online sales. Just content volume, consistency, and engagement.
January 19, 2026 at 6:59 PM
Seven days are enough to see direction.
After the first full week of organic-only posting for a physical business. No paid traffic. No online sales. Just content volume, consistency, and engagement.
After the first full week of organic-only posting for a physical business. No paid traffic. No online sales. Just content volume, consistency, and engagement.
Nobody buys a spreadsheet.
They buy a clear transformation.
They buy a clear transformation.
January 19, 2026 at 6:15 PM
Nobody buys a spreadsheet.
They buy a clear transformation.
They buy a clear transformation.
Outreach isn’t DMs.
Outreach is follow-up.
Outreach is follow-up.
January 19, 2026 at 5:27 PM
Outreach isn’t DMs.
Outreach is follow-up.
Outreach is follow-up.
If you measure productivity by how you feel, you’ll always feel behind.
January 19, 2026 at 4:42 PM
If you measure productivity by how you feel, you’ll always feel behind.
Taking action got me moving.
Skill development will get me scaling.
There’s a difference.
Skill development will get me scaling.
There’s a difference.
January 19, 2026 at 3:31 PM
Taking action got me moving.
Skill development will get me scaling.
There’s a difference.
Skill development will get me scaling.
There’s a difference.
Most advice sounds smart.
Very little advice scales.
If it doesn’t survive:
• hiring
• delegation
• volume
It’s not a strategy.
It’s temporary motivation.
Very little advice scales.
If it doesn’t survive:
• hiring
• delegation
• volume
It’s not a strategy.
It’s temporary motivation.
January 19, 2026 at 2:59 PM
Most advice sounds smart.
Very little advice scales.
If it doesn’t survive:
• hiring
• delegation
• volume
It’s not a strategy.
It’s temporary motivation.
Very little advice scales.
If it doesn’t survive:
• hiring
• delegation
• volume
It’s not a strategy.
It’s temporary motivation.
I used to post without a plan,
Then I mapped my week with 7 pillars.
Then I mapped my week with 7 pillars.
January 19, 2026 at 2:19 PM
I used to post without a plan,
Then I mapped my week with 7 pillars.
Then I mapped my week with 7 pillars.
Walk-ins defined success, not clicks.
January 19, 2026 at 1:27 PM
Walk-ins defined success, not clicks.