Craft & Context
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craftandcontext.io
Craft & Context
@craftandcontext.io
Product design, lean design systems, and design engineering services for early stage and growth stage startups.

The best product design starts with a need and navigates back to the technology.

Book a call at https://craftandcontext.io

Seattle, WA
AI makes it easy for anyone to build an app. But it doesn’t make it easy to build an app that users understand.

If your app isn’t easy to understand, it’ll have low conversion and retention rates.

As a studio, we don’t just want your product to look good—we want you to win! Here’s an example:
March 27, 2025 at 10:07 PM
So many startups are built on great business ideas held back from success by weak execution on user experience. We recently redesigned a new startup’s prototype, helping them focus on how to test their value prop and boost credibility with stronger UI craft.

#ProductDesign #Startups #Freelance
March 19, 2025 at 4:45 PM
We’ve often noticed that designers practice their own rules for a spacing system, or a type scale, but don’t communicate these details to engineers. The great news is, there are solid options for documenting these systems—in code. And we can do that for you—or we can help you do it.
February 11, 2025 at 7:40 PM