Cory Young SEO + Marketing 🚀
@corydoesmarketing.bsky.social
Founder @bccinteractive
☀️Marketer helping companies drive more traffic + revenue from Google
🌑 Amateur Boxer and avid MMA fan
☀️Marketer helping companies drive more traffic + revenue from Google
🌑 Amateur Boxer and avid MMA fan
Here's what I keep seeing:
Businesses spending $5K/month on ads, $3K/month on content, and $0 fixing the technical issues that make both of those less effective.
Your site speed is slow. Your internal linking is bad. Google can't crawl half your pages properly.
But sure, let's write another blog.
Businesses spending $5K/month on ads, $3K/month on content, and $0 fixing the technical issues that make both of those less effective.
Your site speed is slow. Your internal linking is bad. Google can't crawl half your pages properly.
But sure, let's write another blog.
February 12, 2026 at 3:31 PM
Here's what I keep seeing:
Businesses spending $5K/month on ads, $3K/month on content, and $0 fixing the technical issues that make both of those less effective.
Your site speed is slow. Your internal linking is bad. Google can't crawl half your pages properly.
But sure, let's write another blog.
Businesses spending $5K/month on ads, $3K/month on content, and $0 fixing the technical issues that make both of those less effective.
Your site speed is slow. Your internal linking is bad. Google can't crawl half your pages properly.
But sure, let's write another blog.
Google desktop searches per user dropped 20% year over year in the U.S.
In Europe? Only 2-3%.
What's happening: AI is giving people answers without the need for follow-up searches. Zero-click results have plateaued around 20-25%.
Here's what this means for you:
In Europe? Only 2-3%.
What's happening: AI is giving people answers without the need for follow-up searches. Zero-click results have plateaued around 20-25%.
Here's what this means for you:
February 11, 2026 at 2:30 PM
Google desktop searches per user dropped 20% year over year in the U.S.
In Europe? Only 2-3%.
What's happening: AI is giving people answers without the need for follow-up searches. Zero-click results have plateaued around 20-25%.
Here's what this means for you:
In Europe? Only 2-3%.
What's happening: AI is giving people answers without the need for follow-up searches. Zero-click results have plateaued around 20-25%.
Here's what this means for you:
Hot take that shouldn't be hot: You still need proper service pages.
Yeah, LLMs are getting smarter. Yeah, users are more sophisticated.
But if your site doesn't clearly explain the what, why, and how of what you do? You're invisible.
Yeah, LLMs are getting smarter. Yeah, users are more sophisticated.
But if your site doesn't clearly explain the what, why, and how of what you do? You're invisible.
February 9, 2026 at 4:30 PM
Hot take that shouldn't be hot: You still need proper service pages.
Yeah, LLMs are getting smarter. Yeah, users are more sophisticated.
But if your site doesn't clearly explain the what, why, and how of what you do? You're invisible.
Yeah, LLMs are getting smarter. Yeah, users are more sophisticated.
But if your site doesn't clearly explain the what, why, and how of what you do? You're invisible.
Your site infrastructure might be killing your SEO & you don't even know it.
Just helped a client diagnose why 60% of product pages weren't being indexed. The culprit? Their menu system created a duplicate content nightmare.
Google couldn't figure out what was unique. So it just...didn't index it.
Just helped a client diagnose why 60% of product pages weren't being indexed. The culprit? Their menu system created a duplicate content nightmare.
Google couldn't figure out what was unique. So it just...didn't index it.
February 6, 2026 at 4:17 PM
Your site infrastructure might be killing your SEO & you don't even know it.
Just helped a client diagnose why 60% of product pages weren't being indexed. The culprit? Their menu system created a duplicate content nightmare.
Google couldn't figure out what was unique. So it just...didn't index it.
Just helped a client diagnose why 60% of product pages weren't being indexed. The culprit? Their menu system created a duplicate content nightmare.
Google couldn't figure out what was unique. So it just...didn't index it.
You're losing Maps rankings because Google doesn't understand what your business IS.
Our GBP optimization guide goes beyond "complete your profile" to strategic entity positioning.
- Category selection that expands reach
- Business identity optimization
- Entity signals that actually matter
Our GBP optimization guide goes beyond "complete your profile" to strategic entity positioning.
- Category selection that expands reach
- Business identity optimization
- Entity signals that actually matter
Google My Business: The Ultimate Guide To Google Business Profile | BCC Interactive
Our comprehensive guide unlocks the secrets to Google Business Profile (formerly Google My Business) to help you drive more traffic and dominate local SEO!
www.bccinteractive.com
January 27, 2026 at 3:00 PM
You're losing Maps rankings because Google doesn't understand what your business IS.
Our GBP optimization guide goes beyond "complete your profile" to strategic entity positioning.
- Category selection that expands reach
- Business identity optimization
- Entity signals that actually matter
Our GBP optimization guide goes beyond "complete your profile" to strategic entity positioning.
- Category selection that expands reach
- Business identity optimization
- Entity signals that actually matter
Google decides WHAT you are before HOW good you are.
This is why mediocre businesses sometimes outrank amazing ones.
They passed the relevance filter. You didn't.
Your business could be perfect, but if Google can't confidently classify what you do, you're invisible.
This is why mediocre businesses sometimes outrank amazing ones.
They passed the relevance filter. You didn't.
Your business could be perfect, but if Google can't confidently classify what you do, you're invisible.
January 23, 2026 at 4:45 PM
Google decides WHAT you are before HOW good you are.
This is why mediocre businesses sometimes outrank amazing ones.
They passed the relevance filter. You didn't.
Your business could be perfect, but if Google can't confidently classify what you do, you're invisible.
This is why mediocre businesses sometimes outrank amazing ones.
They passed the relevance filter. You didn't.
Your business could be perfect, but if Google can't confidently classify what you do, you're invisible.
😩😩😩😩😩
November 23
Eagles were 8-2 and up 21-0 on the Cowboys.
15 days later, they’re 8-5.
Eagles were 8-2 and up 21-0 on the Cowboys.
15 days later, they’re 8-5.
December 9, 2025 at 4:55 AM
😩😩😩😩😩
Reposted by Cory Young SEO + Marketing 🚀
saw this on twitter and had to share here
October 24, 2025 at 2:43 PM
saw this on twitter and had to share here
📊 Study results that should change your strategy:
Ahrefs analyzed 35,000 websites → Search still drives 43.8% of ALL website traffic
BUT the distribution changed👇
Ahrefs analyzed 35,000 websites → Search still drives 43.8% of ALL website traffic
BUT the distribution changed👇
July 10, 2025 at 2:00 PM
📊 Study results that should change your strategy:
Ahrefs analyzed 35,000 websites → Search still drives 43.8% of ALL website traffic
BUT the distribution changed👇
Ahrefs analyzed 35,000 websites → Search still drives 43.8% of ALL website traffic
BUT the distribution changed👇
🎯 $2M lesson from Comcast that every small business needs:
Paid + Organic working together = 40% more conversions
Most smaller businesses silo their marketing:
- SEO person does organic
- Ads person does paid
- Never talk to each other 🤦♂️
Fortune 500 companies integrate everything.
Paid + Organic working together = 40% more conversions
Most smaller businesses silo their marketing:
- SEO person does organic
- Ads person does paid
- Never talk to each other 🤦♂️
Fortune 500 companies integrate everything.
July 9, 2025 at 8:50 PM
🎯 $2M lesson from Comcast that every small business needs:
Paid + Organic working together = 40% more conversions
Most smaller businesses silo their marketing:
- SEO person does organic
- Ads person does paid
- Never talk to each other 🤦♂️
Fortune 500 companies integrate everything.
Paid + Organic working together = 40% more conversions
Most smaller businesses silo their marketing:
- SEO person does organic
- Ads person does paid
- Never talk to each other 🤦♂️
Fortune 500 companies integrate everything.
💡 The insight that changed everything for our clients:
When you show up in AI Overviews and someone DOES click through...
They're 3x more qualified and convert at 40% higher rates 📈
Why?
They already consumed your "free sample" via AI and want more.
When you show up in AI Overviews and someone DOES click through...
They're 3x more qualified and convert at 40% higher rates 📈
Why?
They already consumed your "free sample" via AI and want more.
July 9, 2025 at 2:00 PM
💡 The insight that changed everything for our clients:
When you show up in AI Overviews and someone DOES click through...
They're 3x more qualified and convert at 40% higher rates 📈
Why?
They already consumed your "free sample" via AI and want more.
When you show up in AI Overviews and someone DOES click through...
They're 3x more qualified and convert at 40% higher rates 📈
Why?
They already consumed your "free sample" via AI and want more.
⚡The ONE advantage small businesses have over Fortune 500s: SPEED
At Campbells: 6 mos to change a homepage headline
At a small business: 6 minutes
Fortune 500 decision process: Legal → Compliance → Brand → IT → Executive approval
Small business process: "Let's try it" → Done ✅
At Campbells: 6 mos to change a homepage headline
At a small business: 6 minutes
Fortune 500 decision process: Legal → Compliance → Brand → IT → Executive approval
Small business process: "Let's try it" → Done ✅
July 8, 2025 at 8:50 PM
⚡The ONE advantage small businesses have over Fortune 500s: SPEED
At Campbells: 6 mos to change a homepage headline
At a small business: 6 minutes
Fortune 500 decision process: Legal → Compliance → Brand → IT → Executive approval
Small business process: "Let's try it" → Done ✅
At Campbells: 6 mos to change a homepage headline
At a small business: 6 minutes
Fortune 500 decision process: Legal → Compliance → Brand → IT → Executive approval
Small business process: "Let's try it" → Done ✅
The overlap opportunity most businesses miss:
Only 16% of traditional search users → use AI platforms
But 99% of AI platform users → still use traditional search
𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: Dominate both while competitors pick sides
Search isn't zero-sum.
The businesses building strategies NOW will win👑
Only 16% of traditional search users → use AI platforms
But 99% of AI platform users → still use traditional search
𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: Dominate both while competitors pick sides
Search isn't zero-sum.
The businesses building strategies NOW will win👑
July 8, 2025 at 2:00 PM
The overlap opportunity most businesses miss:
Only 16% of traditional search users → use AI platforms
But 99% of AI platform users → still use traditional search
𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: Dominate both while competitors pick sides
Search isn't zero-sum.
The businesses building strategies NOW will win👑
Only 16% of traditional search users → use AI platforms
But 99% of AI platform users → still use traditional search
𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: Dominate both while competitors pick sides
Search isn't zero-sum.
The businesses building strategies NOW will win👑
How Comcast taught me how to think like a CEO:
Our execs never asked: "How many keywords did we rank for?"
They asked: "How much market share did we capture?"
It forced me to identify our quarterly business impact, not just monthly tactics 👇
Our execs never asked: "How many keywords did we rank for?"
They asked: "How much market share did we capture?"
It forced me to identify our quarterly business impact, not just monthly tactics 👇
July 7, 2025 at 8:50 PM
How Comcast taught me how to think like a CEO:
Our execs never asked: "How many keywords did we rank for?"
They asked: "How much market share did we capture?"
It forced me to identify our quarterly business impact, not just monthly tactics 👇
Our execs never asked: "How many keywords did we rank for?"
They asked: "How much market share did we capture?"
It forced me to identify our quarterly business impact, not just monthly tactics 👇
🧠 The "Authority Multiplier Effect" most businesses miss:
Your content gets cited by AI → Brand searches spike → More AI citations follow
It's a compound effect 📈
77% of AI citations go to informational content, but brands cited have authority across multiple platforms.
Your content gets cited by AI → Brand searches spike → More AI citations follow
It's a compound effect 📈
77% of AI citations go to informational content, but brands cited have authority across multiple platforms.
July 7, 2025 at 2:01 PM
🧠 The "Authority Multiplier Effect" most businesses miss:
Your content gets cited by AI → Brand searches spike → More AI citations follow
It's a compound effect 📈
77% of AI citations go to informational content, but brands cited have authority across multiple platforms.
Your content gets cited by AI → Brand searches spike → More AI citations follow
It's a compound effect 📈
77% of AI citations go to informational content, but brands cited have authority across multiple platforms.
While everyone's panicking about "SEO being dead"...
The data tells a different story:
🤯 60% of Google searches = zero clicks
🤯 ChatGPT = 400M weekly users
🤯 54.7% of startups saw search traffic INCREASE in 2025
Search isn't dying—it's fragmenting. Smart businesses are building traffic empires.
The data tells a different story:
🤯 60% of Google searches = zero clicks
🤯 ChatGPT = 400M weekly users
🤯 54.7% of startups saw search traffic INCREASE in 2025
Search isn't dying—it's fragmenting. Smart businesses are building traffic empires.
July 4, 2025 at 8:50 PM
While everyone's panicking about "SEO being dead"...
The data tells a different story:
🤯 60% of Google searches = zero clicks
🤯 ChatGPT = 400M weekly users
🤯 54.7% of startups saw search traffic INCREASE in 2025
Search isn't dying—it's fragmenting. Smart businesses are building traffic empires.
The data tells a different story:
🤯 60% of Google searches = zero clicks
🤯 ChatGPT = 400M weekly users
🤯 54.7% of startups saw search traffic INCREASE in 2025
Search isn't dying—it's fragmenting. Smart businesses are building traffic empires.
📚 The Fortune 500 Playbook I give every client:
1️⃣ Pick 3 channels max (not 10)
2️⃣ Dominate those completely
3️⃣ Measure business impact, not vanity metrics
4️⃣️ Document what works for you
️5️⃣ Scale the winners, ❌ the losers
Small businesses don't need complexity, but focus + execution + measurement.
1️⃣ Pick 3 channels max (not 10)
2️⃣ Dominate those completely
3️⃣ Measure business impact, not vanity metrics
4️⃣️ Document what works for you
️5️⃣ Scale the winners, ❌ the losers
Small businesses don't need complexity, but focus + execution + measurement.
July 4, 2025 at 2:00 PM
📚 The Fortune 500 Playbook I give every client:
1️⃣ Pick 3 channels max (not 10)
2️⃣ Dominate those completely
3️⃣ Measure business impact, not vanity metrics
4️⃣️ Document what works for you
️5️⃣ Scale the winners, ❌ the losers
Small businesses don't need complexity, but focus + execution + measurement.
1️⃣ Pick 3 channels max (not 10)
2️⃣ Dominate those completely
3️⃣ Measure business impact, not vanity metrics
4️⃣️ Document what works for you
️5️⃣ Scale the winners, ❌ the losers
Small businesses don't need complexity, but focus + execution + measurement.
🤯 💡 Interesting to see how this one plays out with the massive proliferation of AI....
Introducing Pay per crawl- enabling content owners to charge AI crawlers for access
Pay per crawl is a new feature to allow content creators to charge AI crawlers for access to their content.
blog.cloudflare.com
July 3, 2025 at 10:53 PM
🤯 💡 Interesting to see how this one plays out with the massive proliferation of AI....
Monthly battle when I was at Comcast: Brand team wanted to rank for 'Xfinity TV.' Customers searched 'Digital Cable.'
Both were right. 🎯
Brand terms convert well, but demand terms drive volume.
Good strategy serves both.💡
Both were right. 🎯
Brand terms convert well, but demand terms drive volume.
Good strategy serves both.💡
July 3, 2025 at 8:50 PM
Monthly battle when I was at Comcast: Brand team wanted to rank for 'Xfinity TV.' Customers searched 'Digital Cable.'
Both were right. 🎯
Brand terms convert well, but demand terms drive volume.
Good strategy serves both.💡
Both were right. 🎯
Brand terms convert well, but demand terms drive volume.
Good strategy serves both.💡
Most marketing teams spend 90% of time on daily tasks, 10% on strategy, 0% on innovation.
At Comcast, we flipped it: 60% big initiatives, 30% daily optimization, 10% testing.
One approach kept us busy. The other made us $47M.
How?👇
At Comcast, we flipped it: 60% big initiatives, 30% daily optimization, 10% testing.
One approach kept us busy. The other made us $47M.
How?👇
July 3, 2025 at 2:00 PM
Most marketing teams spend 90% of time on daily tasks, 10% on strategy, 0% on innovation.
At Comcast, we flipped it: 60% big initiatives, 30% daily optimization, 10% testing.
One approach kept us busy. The other made us $47M.
How?👇
At Comcast, we flipped it: 60% big initiatives, 30% daily optimization, 10% testing.
One approach kept us busy. The other made us $47M.
How?👇
📊 Study results that should change your strategy:
Ahrefs analyzed 35,000 websites → Search still drives 43.8% of ALL website traffic
BUT the distribution changed👇
Ahrefs analyzed 35,000 websites → Search still drives 43.8% of ALL website traffic
BUT the distribution changed👇
July 2, 2025 at 8:50 PM
📊 Study results that should change your strategy:
Ahrefs analyzed 35,000 websites → Search still drives 43.8% of ALL website traffic
BUT the distribution changed👇
Ahrefs analyzed 35,000 websites → Search still drives 43.8% of ALL website traffic
BUT the distribution changed👇
🎯 $2M lesson from Comcast that every small business needs:
Paid + Organic working together = 40% more conversions
Most smaller businesses silo their marketing:
- SEO person does organic
- Ads person does paid
- Never talk to each other 🤦♂️
Fortune 500 companies integrate everything.
Paid + Organic working together = 40% more conversions
Most smaller businesses silo their marketing:
- SEO person does organic
- Ads person does paid
- Never talk to each other 🤦♂️
Fortune 500 companies integrate everything.
July 2, 2025 at 2:00 PM
🎯 $2M lesson from Comcast that every small business needs:
Paid + Organic working together = 40% more conversions
Most smaller businesses silo their marketing:
- SEO person does organic
- Ads person does paid
- Never talk to each other 🤦♂️
Fortune 500 companies integrate everything.
Paid + Organic working together = 40% more conversions
Most smaller businesses silo their marketing:
- SEO person does organic
- Ads person does paid
- Never talk to each other 🤦♂️
Fortune 500 companies integrate everything.
💡 The insight that changed everything for our clients:
When you show up in AI Overviews and someone DOES click through...
They're 3x more qualified and convert at 40% higher rates 📈
Why?
They already consumed your "free sample" via AI and want more.
When you show up in AI Overviews and someone DOES click through...
They're 3x more qualified and convert at 40% higher rates 📈
Why?
They already consumed your "free sample" via AI and want more.
July 1, 2025 at 8:50 PM
💡 The insight that changed everything for our clients:
When you show up in AI Overviews and someone DOES click through...
They're 3x more qualified and convert at 40% higher rates 📈
Why?
They already consumed your "free sample" via AI and want more.
When you show up in AI Overviews and someone DOES click through...
They're 3x more qualified and convert at 40% higher rates 📈
Why?
They already consumed your "free sample" via AI and want more.
⚡The ONE advantage small businesses have over Fortune 500s: SPEED
At Campbells: 6 mos to change a homepage headline
At a small business: 6 minutes
Fortune 500 decision process: Legal → Compliance → Brand → IT → Executive approval
Small business process: "Let's try it" → Done ✅
At Campbells: 6 mos to change a homepage headline
At a small business: 6 minutes
Fortune 500 decision process: Legal → Compliance → Brand → IT → Executive approval
Small business process: "Let's try it" → Done ✅
July 1, 2025 at 2:00 PM
⚡The ONE advantage small businesses have over Fortune 500s: SPEED
At Campbells: 6 mos to change a homepage headline
At a small business: 6 minutes
Fortune 500 decision process: Legal → Compliance → Brand → IT → Executive approval
Small business process: "Let's try it" → Done ✅
At Campbells: 6 mos to change a homepage headline
At a small business: 6 minutes
Fortune 500 decision process: Legal → Compliance → Brand → IT → Executive approval
Small business process: "Let's try it" → Done ✅
The overlap opportunity most businesses miss:
Only 16% of traditional search users → use AI platforms
But 99% of AI platform users → still use traditional search
𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: Dominate both while competitors pick sides
Search isn't zero-sum.
The businesses building strategies NOW will win👑
Only 16% of traditional search users → use AI platforms
But 99% of AI platform users → still use traditional search
𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: Dominate both while competitors pick sides
Search isn't zero-sum.
The businesses building strategies NOW will win👑
June 30, 2025 at 8:50 PM
The overlap opportunity most businesses miss:
Only 16% of traditional search users → use AI platforms
But 99% of AI platform users → still use traditional search
𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: Dominate both while competitors pick sides
Search isn't zero-sum.
The businesses building strategies NOW will win👑
Only 16% of traditional search users → use AI platforms
But 99% of AI platform users → still use traditional search
𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: Dominate both while competitors pick sides
Search isn't zero-sum.
The businesses building strategies NOW will win👑