Copy That Lands
@copythatlands.bsky.social
Why “fine” copy fails — and what actually works. Patterns, frameworks, and insights for copy that lands.
Most copy isn’t bad.
It’s clear and on brand.
It’s grammatically correct.
It follows the brief.
And it still doesn’t work. 🧵
It’s clear and on brand.
It’s grammatically correct.
It follows the brief.
And it still doesn’t work. 🧵
January 21, 2026 at 12:32 PM
Most copy isn’t bad.
It’s clear and on brand.
It’s grammatically correct.
It follows the brief.
And it still doesn’t work. 🧵
It’s clear and on brand.
It’s grammatically correct.
It follows the brief.
And it still doesn’t work. 🧵
Most copy is ... fine. Fine copy survives approval, but dies in readers’ minds. 🧵
January 19, 2026 at 5:42 PM
Most copy is ... fine. Fine copy survives approval, but dies in readers’ minds. 🧵