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Communication & Sport
@commsportj.bsky.social
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The official Bluesky account of Communication & Sport, an award-winning journal published by SAGE Publishing (@sagepub.com)
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commsportj.bsky.social
“I Just Learn a Single Phrase:” Language Acquisition and Cultural Fusion in Professional Baseball
By Patrick C. Gentile, Luke A. Skuratowicz and Zachary W. Arth
doi.org/10.1177/2167...
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November 25, 2025 at 8:51 PM
commsportj.bsky.social
Playing (& Smoking) by the Rules: Sport Media’s Racialized Coverage of Athlete Drug Use
By Patrick Crowe and Vincent Peña
doi.org/10.1177/2167...
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November 25, 2025 at 8:51 PM
commsportj.bsky.social
Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect
By Jeongbeom Hahm and Rei Yamashita
doi.org/10.1177/2167...
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November 25, 2025 at 8:51 PM
commsportj.bsky.social
Tweets, Triumphs, and Tensions: A Machine Learning Approach to Decoding Multi-Tier Thematic Framing of the 2022 Beijing Winter Olympics on Social Media
By Chenglong Xu, Tyreal Yizhou Qian, Lei Yang and Dongfeng Liu
doi.org/10.1177/2167...
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November 25, 2025 at 8:51 PM
commsportj.bsky.social
“The Planet’s Champion” Daniel Bryan: How WWE Uses Sport, Neoliberalism and Colorblind Ideology in Professional Wrestling Narratives
By Ever Josue Figueroa, Vincent Peña and Krishnan Vasudevan
doi.org/10.1177/2167...
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November 25, 2025 at 8:51 PM
commsportj.bsky.social
Constructing a New Framework for Sport and Development: Investigating the Media Portrayal of Village Basketball Association in China
By Mingjiang Lu, Liwen Zhang and Zizhong Zhang
doi.org/10.1177/2167...
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November 25, 2025 at 8:51 PM
commsportj.bsky.social
Sports Identification in Situational Problem-Solving: A Framework for Understanding Fans’ Communicative Behaviors in Sports Crises
By Mu He
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November 25, 2025 at 8:51 PM
commsportj.bsky.social
Displaced and Diminished: How the Placemaking Value of “Being there” Influences Play-By-Play Broadcasters’ Professional Identity
By Brian A. Petrotta, Travis R. Bell and Lindsey Meeks
doi.org/10.1177/2167...
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November 25, 2025 at 8:51 PM
commsportj.bsky.social
A Uses and Gratifications-Based Market Segmentation Approach to Football Fans’ Online Media Usage Motivation
By Anina Gächter, Pascal Stegmann and Grazia Lang
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November 25, 2025 at 8:51 PM
commsportj.bsky.social
“Drive to Survive” Drives New Fans to Formula 1? Studying Viewer Experiences of a Sports Documentary and Its Influence on the Sport’s Fandom
By Dhwanil Shah and Anthony Lamont Williams
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November 25, 2025 at 8:51 PM
commsportj.bsky.social
Determinants of Online Live Esports Viewership With Advanced Data: The Case of League of Legends Champions Korea
By Yoonji Ryu, Jaehyun Jeong, Wonseok Jang, Gyemin Lee and Hyunwoong Pyun
doi.org/10.1177/2167...
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November 25, 2025 at 8:51 PM
commsportj.bsky.social
Extended Reality in Esports: Opportunities, Challenges and Future Research Avenues - An Experts’ Perspective
By Jakob J. Korbel, Jana E. Riewe, Sophia Elsholz and Rüdiger Zarnekow
doi.org/10.1177/2167...
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November 25, 2025 at 8:51 PM
commsportj.bsky.social
Diving in a Virtual Reality: Investigating Technology Acceptance
By Sophia Elsholz, Alexander Frank, Jakob J. Korbel and Rüdiger Zarnekow
doi.org/10.1177/2167...
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November 25, 2025 at 8:51 PM
commsportj.bsky.social
Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures
By Bomin Paek, Minkyo Lee, Glenna L. Read and Hongwei Yang
doi.org/10.1177/2167...
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November 25, 2025 at 8:51 PM
commsportj.bsky.social
Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness
By Zeyang Li and Lei Jia
doi.org/10.1177/2167...
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November 25, 2025 at 8:51 PM
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Between Hype and Reality: The Promises and Pitfalls of Predicting Sports Media Technological Innovation
By @andrewcbillings.bsky.social
doi.org/10.1177/2167...
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November 25, 2025 at 8:51 PM