Colin Theriot
@colintheriot.bsky.social
copywriter, consultant, mentor, manipulator - https://CultOfCopy.com | https://linktr.ee/colintheriot
Simple Persuasive Copy Tip - Contrast helps people make decisions. Contrast your offer with things that do less and cost more. Contrasts eliminate alternatives to saying yes right now. #copywritinf
December 17, 2025 at 12:54 PM
Simple Persuasive Copy Tip - Contrast helps people make decisions. Contrast your offer with things that do less and cost more. Contrasts eliminate alternatives to saying yes right now. #copywritinf
Simple Persuasive Copy Tip - INFLUENCE makes PERSUASION work better. That’s why WHOEVER is making your offer is important for the reader to be able to identify. And it should be someone influential to them.
December 17, 2025 at 3:04 AM
Simple Persuasive Copy Tip - INFLUENCE makes PERSUASION work better. That’s why WHOEVER is making your offer is important for the reader to be able to identify. And it should be someone influential to them.
Simple Persuasive Copy Tip - Make sure the reader/viewer has a clear idea of who the messenger is, and at least a little bit about them as a person. #copywriting
December 14, 2025 at 4:04 PM
Simple Persuasive Copy Tip - Make sure the reader/viewer has a clear idea of who the messenger is, and at least a little bit about them as a person. #copywriting
Simple Persuasive Copy Tip - All offers are promises to solve a problem. The more costly the problem SEEMS, the more expensive the solution can be. Everyone’s problems are always worse than they thought before they started reading... #copywriting
December 10, 2025 at 6:30 PM
Simple Persuasive Copy Tip - All offers are promises to solve a problem. The more costly the problem SEEMS, the more expensive the solution can be. Everyone’s problems are always worse than they thought before they started reading... #copywriting
Simple Persuasive Copy Tip - You can tell people they will regret missing out on your offer OR you can make them feel it WITHOUT needing to say the words. Which do you think is more effective? #copywriting
December 8, 2025 at 10:12 PM
Simple Persuasive Copy Tip - You can tell people they will regret missing out on your offer OR you can make them feel it WITHOUT needing to say the words. Which do you think is more effective? #copywriting
Simple Persuasive Copy Tip - If there are competing options for your prospects to choose among, contrast your offer against them specifically. #copywriting
December 6, 2025 at 7:46 PM
Simple Persuasive Copy Tip - If there are competing options for your prospects to choose among, contrast your offer against them specifically. #copywriting
Simple Persuasive Copy Tip - An important thing for copywriters and sellers to understand and acknowledge: everyone is on their own trip. Your offer has to serve THEIR journey. You aren’t selling them yours. #copywriting
December 4, 2025 at 4:10 PM
Simple Persuasive Copy Tip - An important thing for copywriters and sellers to understand and acknowledge: everyone is on their own trip. Your offer has to serve THEIR journey. You aren’t selling them yours. #copywriting
Simple Persuasive Copy Tip - People don’t like “free” stuff because it’s garbage no one wants. BUT people LOVE getting something that is worth $$$ for $0. Knowing the difference is the whole trick. #copywriting
December 3, 2025 at 5:12 PM
Simple Persuasive Copy Tip - People don’t like “free” stuff because it’s garbage no one wants. BUT people LOVE getting something that is worth $$$ for $0. Knowing the difference is the whole trick. #copywriting
#GuruPivot - The scammer’s pitches are super effective. The only part that makes it a scam is that they don’t deliver. If you can keep the promises a scammer breaks, you can make a lot of money.
December 1, 2025 at 5:30 PM
#GuruPivot - The scammer’s pitches are super effective. The only part that makes it a scam is that they don’t deliver. If you can keep the promises a scammer breaks, you can make a lot of money.
Simple Persuasive Copy Tip - Any specific claim of a benefit, result, etc. should have at least 3 supporting statements. Like a stool, 3 legs is the minimum amount for it to stand on its own. #copywriting
December 1, 2025 at 1:53 PM
Simple Persuasive Copy Tip - Any specific claim of a benefit, result, etc. should have at least 3 supporting statements. Like a stool, 3 legs is the minimum amount for it to stand on its own. #copywriting
Simple Persuasive Copy Tip - Don’t just tell the prospect what positive things they will gain when they buy your offer. Remind them what negative things they will be able to jettison and avoid forever after. Hassles, pains, worries, etc. #copywriting
November 28, 2025 at 4:30 PM
Simple Persuasive Copy Tip - Don’t just tell the prospect what positive things they will gain when they buy your offer. Remind them what negative things they will be able to jettison and avoid forever after. Hassles, pains, worries, etc. #copywriting
Simple Persuasive Copy Tip - Often, a solution to the prospect’s problem already exists. But they don’t pursue it because there is some real or perceived difficulty or hassle involved. How do you free them from that? #copyright
November 27, 2025 at 5:08 PM
Simple Persuasive Copy Tip - Often, a solution to the prospect’s problem already exists. But they don’t pursue it because there is some real or perceived difficulty or hassle involved. How do you free them from that? #copyright
Simple Persuasive Copy Tip - If you’re going to be testing multiple pieces of copy for a single offer, test large meaningful differences first rather than being nit-picky about minor wording differences. #copywriting
November 21, 2025 at 11:40 PM
Simple Persuasive Copy Tip - If you’re going to be testing multiple pieces of copy for a single offer, test large meaningful differences first rather than being nit-picky about minor wording differences. #copywriting
Simple Persuasive Copy Tip - The primary goal of the sales page is to convince them they have a PRESSING problem that needs to be solved. The secondary goal is giving them an easy way to handle that right now, right from this page. #copywriting
November 20, 2025 at 3:16 PM
Simple Persuasive Copy Tip - The primary goal of the sales page is to convince them they have a PRESSING problem that needs to be solved. The secondary goal is giving them an easy way to handle that right now, right from this page. #copywriting
Simple Persuasive Copy Tip - Don’t just promise relief from their current pressing problem. Offer a restoration to where they were (or would be) if they never had it. #copywriting
November 17, 2025 at 4:45 PM
Simple Persuasive Copy Tip - Don’t just promise relief from their current pressing problem. Offer a restoration to where they were (or would be) if they never had it. #copywriting
Simple Persuasive Copy Tip - Ask prospects these 3 questions to open them up for suggestion. What do you really want? What’s stopping you from getting it? What are you gonna do about it? #copywriting
November 15, 2025 at 3:22 AM
Simple Persuasive Copy Tip - Ask prospects these 3 questions to open them up for suggestion. What do you really want? What’s stopping you from getting it? What are you gonna do about it? #copywriting
Simple Persuasive Copy Tip - Phrase your writing so that it does not refer to itself as writing, but as speech instead. Do you hear what I’m saying? #copywriting
November 13, 2025 at 5:19 PM
Simple Persuasive Copy Tip - Phrase your writing so that it does not refer to itself as writing, but as speech instead. Do you hear what I’m saying? #copywriting
Simple Persuasive Copy Tip - Extract an agreement from the prospect early on, that if what you say makes sense for them and feels right - then they will buy. #copywriting
November 10, 2025 at 3:39 PM
Simple Persuasive Copy Tip - Extract an agreement from the prospect early on, that if what you say makes sense for them and feels right - then they will buy. #copywriting
Simple Persuasive Copy Tip - Paper can’t make a promise. A sales offer is a promise. A guarantee is a promise. If the reader can’t detect which human being is making these promises or that they are worthy or placing faith into, it’s no good. #copywriting
November 7, 2025 at 3:53 PM
Simple Persuasive Copy Tip - Paper can’t make a promise. A sales offer is a promise. A guarantee is a promise. If the reader can’t detect which human being is making these promises or that they are worthy or placing faith into, it’s no good. #copywriting
Simple Persuasive Copy Tip - Any direct offer which is meant to interrupt the recipient’s day should be a special and unique deal and convey more value than the same item as-is, off-the-shelf, at the normal price. #copywriting
November 3, 2025 at 7:36 PM
Simple Persuasive Copy Tip - Any direct offer which is meant to interrupt the recipient’s day should be a special and unique deal and convey more value than the same item as-is, off-the-shelf, at the normal price. #copywriting
Simple Persuasive Copy Tip - Sometimes you’ll have a stubborn sentence that won’t unwind the way you want. Just delete it and start over rather than fiddling with it too long. It can get too overworked and need a fresh start. #copywriting
November 2, 2025 at 5:04 PM
Simple Persuasive Copy Tip - Sometimes you’ll have a stubborn sentence that won’t unwind the way you want. Just delete it and start over rather than fiddling with it too long. It can get too overworked and need a fresh start. #copywriting
Simple Persuasive Copy Tip - When you tell the reader who the offer is NOT for, make sure to include at least a couple of categories no one likes to think of themselves as. Quitters, for example. #copywriting
October 26, 2025 at 11:44 PM
Simple Persuasive Copy Tip - When you tell the reader who the offer is NOT for, make sure to include at least a couple of categories no one likes to think of themselves as. Quitters, for example. #copywriting
Simple Persuasive Copy Tip - A better headline is usually hiding a few paragraphs into your first draft. You won’t find it until you write your way to it. #copywriting
October 24, 2025 at 1:55 PM
Simple Persuasive Copy Tip - A better headline is usually hiding a few paragraphs into your first draft. You won’t find it until you write your way to it. #copywriting
Simple Persuasive Copy Tip - Write more and faster. There’s 0 benefit in a careful/slow copywriter. More copy to test is superior to an over-crafted message because the writer was trying to perfect a winner in one try. #copywriting
October 21, 2025 at 8:36 PM
Simple Persuasive Copy Tip - Write more and faster. There’s 0 benefit in a careful/slow copywriter. More copy to test is superior to an over-crafted message because the writer was trying to perfect a winner in one try. #copywriting
Simple Persuasive Copy Tip - Consider the purchase, reception, opening, and possession of the thing you’re selling. Beyond just using it and enjoying the benefits. How is the entire experience positive? #copywriting
October 19, 2025 at 3:22 PM
Simple Persuasive Copy Tip - Consider the purchase, reception, opening, and possession of the thing you’re selling. Beyond just using it and enjoying the benefits. How is the entire experience positive? #copywriting