Thanks Ann! Happy to 😁

It’s a good point… our site has a few things built in almost by habit, from building/running sites 10+ years ago. Probably time for an audit!

Hah, good question, but need to get rid of the pop up somehow!

Yea, I think you could be right!
Same, though, I just hit decline if I can. It all just feels so pointless - not convinced it's helped anyone 🤣

This pic doesn’t even reflect the best fact - the witchcraft that enables them to swing sideways too!

Haha, maybe 12-year old me, but old-me has forgotten near everything I ever learned about basic 😆

As long as millions of people still listen in their cars, or at the gym, or walking the dog, audio podcasting isn't going anywhere. And it will no doubt continue to generate big video stars, too. Which is great ⭐

But please, oh please, stop telling me audio is dead 😆

And it's still the best way for most new podcasters to start out. Video just adds so much time and complexity to the process. It's really hard for a one-person team to manage.

It's brilliant that video podcasting is growing, and reaching a whole new audience. But my whole point is, it doesn't mean that audio podcasting is dead. In fact, it's still as alive and kicking as it ever was.

But... it means the faces of podcasting, the most popular shows in the world, have become video & YouTube people AS WELL. So any new podcaster, or any podcast commentator is biased to say that only video shows work... Forgetting the vast majority of successful video shows didn't start that way.

Then, because these shows have done so well, they become the poster-folks of the podcasting world - and well deserved too!

There's a success bias of sorts going on here.

1. Podcast X succeeds as an audio show.
2. So, Podcast X grows the revenue to really lean in.
3. Podcast X then asks, how can we grow faster?
4. Podcast X hires a team, massively raises production value, and starts growing a YouTube channel AS WELL.

If we remove Joe Rogan alone, how much does that shift the YouTube share?

A lot, I'm willing to bet! Ask the rest of the podcast listening world (James said this really nicely) - the non-Rogan listeners - and suddenly the YouTube share will drop drastically.

Matthew and I talked about this last week on Podcraft (link in the comments, listen from 54:40 onwards.) and I heard James Cridland say the same thing today in the Podnews Weekly Review.

Trouble is, the top few shows in the world skew this data in a ludicrous way.