Matt Baldwin
coastmatt.bsky.social
Matt Baldwin
@coastmatt.bsky.social
MD, Coast Communications
Editor, PM Magazine, The Professionals
Nominative determinism of the week.
February 11, 2026 at 11:56 AM
Asking as a Brit. What is the most important part of the Super Bowl? Is it the game or the half time entertainment?
For reference: halftime in a football game in the UK is celebrated with a pie.
February 9, 2026 at 2:47 PM
We are all curling fans now.
February 9, 2026 at 2:40 PM
And so it begins. A Scottish knife in Starmer’s back.
February 9, 2026 at 2:39 PM
Is there anything more insidious that being expected to work 72 hours a week.
www.bbc.co.uk/news/article...
AI gold rush sees tech firms embracing 72-hour weeks
In the race for AI, tech firms are asking for their staff to work long hours. But there are risks, experts say.
www.bbc.co.uk
February 9, 2026 at 11:02 AM
There is something very rotten in UK politics.
February 4, 2026 at 1:27 PM
I love BBC Radio 4's #desertislanddiscs - and today's guest Kemi Badenoch is genuinely fascinating. But is there anything more political than a conservative politician's music choice? Gotta please them all.
January 30, 2026 at 9:32 AM
I fear it may already be too late.
November 3, 2025 at 12:14 PM
Poor Tom Haynes. In our thoughts.
October 10, 2025 at 3:14 PM
No he doesn't.
September 3, 2025 at 11:01 AM
This is properly fucked up.
www.ft.com/content/7ef6...
The Americans moving to wartime Russia for ‘traditional values’
Moscow promotes visa scheme aimed at those disaffected by western society
www.ft.com
September 2, 2025 at 10:38 AM
What does this even mean?
August 29, 2025 at 2:35 PM
No it won't.
August 28, 2025 at 9:11 AM
Bedside reading - San Sebastián. One for our Reform friends.
August 23, 2025 at 5:14 PM
It must be terribly tough when daddy own's a national newspaper.
August 14, 2025 at 1:46 PM
Congrats to all a-level students - including the awesome Jasper. And remember, those with C grades often end up employing those with A grades.
August 14, 2025 at 10:08 AM
Harvest
August 14, 2025 at 8:16 AM
Dear god. No.
August 13, 2025 at 11:17 AM
Today’s office.
August 12, 2025 at 2:30 PM
I’m going to follow all the Matt Baldwins I can find on Blue Sky - just to see what we’re all like.
August 11, 2025 at 1:50 PM
Annabel's little world sounds awful. For most of us, it's rather pleasant.
July 16, 2025 at 9:58 AM
Has anyone mentioned how warm it is in the south east of the UK. #melting
June 30, 2025 at 11:06 AM
Glastonbury main stage … or Dungeness beach?
June 27, 2025 at 8:30 PM
Somebody didn’t get a ticket this year.
June 27, 2025 at 7:18 PM