Clo Willaerts
@clowillaerts.bsky.social
🗣️ Belgian tech speaker & author | 20+ years in digital | Exploring tech's impact on daily life | Navigating the digital age | More at https://clowillaerts.com #DigitalExpert
This week’s Chaos & Amazement serves fresh GDPR shifts, AI shops that aren’t real, the Alive Internet Theory, long-memory chatbots like Kimi, a new book idea that escaped my notes, and a piano loving octopus 🎹🧠🌍
open.substack.com/pub/clowilla...
open.substack.com/pub/clowilla...
November 15, 2025 at 9:00 AM
This week’s Chaos & Amazement serves fresh GDPR shifts, AI shops that aren’t real, the Alive Internet Theory, long-memory chatbots like Kimi, a new book idea that escaped my notes, and a piano loving octopus 🎹🧠🌍
open.substack.com/pub/clowilla...
open.substack.com/pub/clowilla...
AI isn’t replacing marketers — it’s reshaping marketing.
This week’s Chaos & Amazement covers:
– Amazon vs Perplexity’s AI shopper
– Chatbots taking over daily life
– Coca-Cola’s AI Christmas ad 🎄
Which matters more: automation, attention, or authenticity?
open.substack.com/pub/clowilla...
This week’s Chaos & Amazement covers:
– Amazon vs Perplexity’s AI shopper
– Chatbots taking over daily life
– Coca-Cola’s AI Christmas ad 🎄
Which matters more: automation, attention, or authenticity?
open.substack.com/pub/clowilla...
November 8, 2025 at 8:22 AM
AI isn’t replacing marketers — it’s reshaping marketing.
This week’s Chaos & Amazement covers:
– Amazon vs Perplexity’s AI shopper
– Chatbots taking over daily life
– Coca-Cola’s AI Christmas ad 🎄
Which matters more: automation, attention, or authenticity?
open.substack.com/pub/clowilla...
This week’s Chaos & Amazement covers:
– Amazon vs Perplexity’s AI shopper
– Chatbots taking over daily life
– Coca-Cola’s AI Christmas ad 🎄
Which matters more: automation, attention, or authenticity?
open.substack.com/pub/clowilla...
This week in Chaos & Amazement #2545:
💚 Nvidia hits $5T
🤖 Grokipedia questions who owns “knowledge”
📧 Grammarly → Superhuman and the future of work
🧹 Robots that clean and spy
Tech keeps getting weirder and smarter at the same time.
Read more →
open.substack.com/pub/clowilla...
💚 Nvidia hits $5T
🤖 Grokipedia questions who owns “knowledge”
📧 Grammarly → Superhuman and the future of work
🧹 Robots that clean and spy
Tech keeps getting weirder and smarter at the same time.
Read more →
open.substack.com/pub/clowilla...
November 1, 2025 at 11:44 AM
This week in Chaos & Amazement #2545:
💚 Nvidia hits $5T
🤖 Grokipedia questions who owns “knowledge”
📧 Grammarly → Superhuman and the future of work
🧹 Robots that clean and spy
Tech keeps getting weirder and smarter at the same time.
Read more →
open.substack.com/pub/clowilla...
💚 Nvidia hits $5T
🤖 Grokipedia questions who owns “knowledge”
📧 Grammarly → Superhuman and the future of work
🧹 Robots that clean and spy
Tech keeps getting weirder and smarter at the same time.
Read more →
open.substack.com/pub/clowilla...
October 25, 2025 at 7:46 AM
🤖 New Chaos & Amazement is live! This week: AI is writing 50% of the web now, OpenAI's "Mature Mode" raises eyebrows, MANGO replaced FAANG, and I found the world's most unfortunate Santa Claus doll 🎅💀
Plus: are we in an AI bubble or just really expensive research?
open.substack.com/pub/clowilla...
Plus: are we in an AI bubble or just really expensive research?
open.substack.com/pub/clowilla...
October 18, 2025 at 6:31 AM
🤖 New Chaos & Amazement is live! This week: AI is writing 50% of the web now, OpenAI's "Mature Mode" raises eyebrows, MANGO replaced FAANG, and I found the world's most unfortunate Santa Claus doll 🎅💀
Plus: are we in an AI bubble or just really expensive research?
open.substack.com/pub/clowilla...
Plus: are we in an AI bubble or just really expensive research?
open.substack.com/pub/clowilla...
This week’s Chaos & Amazement is out: Europe’s DSA takes on child safety, Belgium launches an influencer certificate, and AI goes full sci-fi with Sora, Vibes, and the “synthetic scroll.”
What caught your eye in tech this week? 👀
open.substack.com/pub/clowilla...
What caught your eye in tech this week? 👀
open.substack.com/pub/clowilla...
October 11, 2025 at 8:04 AM
This week’s Chaos & Amazement is out: Europe’s DSA takes on child safety, Belgium launches an influencer certificate, and AI goes full sci-fi with Sora, Vibes, and the “synthetic scroll.”
What caught your eye in tech this week? 👀
open.substack.com/pub/clowilla...
What caught your eye in tech this week? 👀
open.substack.com/pub/clowilla...
First-time video editors! 🧠 Try practicing editing in your head as you film. You might not know the final cut yet, so just record a little extra footage. Then, as you edit, you'll start seeing the story and learning how to anticipate what you need next!
October 6, 2025 at 1:17 PM
First-time video editors! 🧠 Try practicing editing in your head as you film. You might not know the final cut yet, so just record a little extra footage. Then, as you edit, you'll start seeing the story and learning how to anticipate what you need next!
🌀 Chaos & Amazement #2541
💸 TikTok’s bargain sale
🤖 Sora’s deepfake playground
✨ Nostalgia in looping GIFs
Same old internet, just a bit weirder.
open.substack.com/pub/clowilla...
💸 TikTok’s bargain sale
🤖 Sora’s deepfake playground
✨ Nostalgia in looping GIFs
Same old internet, just a bit weirder.
open.substack.com/pub/clowilla...
October 4, 2025 at 10:10 AM
🌀 Chaos & Amazement #2541
💸 TikTok’s bargain sale
🤖 Sora’s deepfake playground
✨ Nostalgia in looping GIFs
Same old internet, just a bit weirder.
open.substack.com/pub/clowilla...
💸 TikTok’s bargain sale
🤖 Sora’s deepfake playground
✨ Nostalgia in looping GIFs
Same old internet, just a bit weirder.
open.substack.com/pub/clowilla...
This week in Chaos & Amazement 🌀✨:
TikTok’s new M2 🇺🇸,
AI that predicts the future 🤖🔮,
Spotify’s fight against spam 🎶, humanoid robots getting roughed up 😬,
cookie law fixes 🍪,
and yes… Obama on old men hanging on 👴. open.substack.com/pub/clowilla...
TikTok’s new M2 🇺🇸,
AI that predicts the future 🤖🔮,
Spotify’s fight against spam 🎶, humanoid robots getting roughed up 😬,
cookie law fixes 🍪,
and yes… Obama on old men hanging on 👴. open.substack.com/pub/clowilla...
September 27, 2025 at 7:18 AM
This week in Chaos & Amazement 🌀✨:
TikTok’s new M2 🇺🇸,
AI that predicts the future 🤖🔮,
Spotify’s fight against spam 🎶, humanoid robots getting roughed up 😬,
cookie law fixes 🍪,
and yes… Obama on old men hanging on 👴. open.substack.com/pub/clowilla...
TikTok’s new M2 🇺🇸,
AI that predicts the future 🤖🔮,
Spotify’s fight against spam 🎶, humanoid robots getting roughed up 😬,
cookie law fixes 🍪,
and yes… Obama on old men hanging on 👴. open.substack.com/pub/clowilla...
SEO isn’t sorcery: don’t annoy, don’t mislead, be mobile-friendly & secure. Google loves that.
September 25, 2025 at 9:43 AM
SEO isn’t sorcery: don’t annoy, don’t mislead, be mobile-friendly & secure. Google loves that.
Customer loyalty isn’t just a nice-to-have 💡
Keeping existing customers costs less than winning new ones, and loyal buyers drive more revenue and profit over time.
Customer centricity = growth strategy.
Keeping existing customers costs less than winning new ones, and loyal buyers drive more revenue and profit over time.
Customer centricity = growth strategy.
September 21, 2025 at 7:09 AM
Customer loyalty isn’t just a nice-to-have 💡
Keeping existing customers costs less than winning new ones, and loyal buyers drive more revenue and profit over time.
Customer centricity = growth strategy.
Keeping existing customers costs less than winning new ones, and loyal buyers drive more revenue and profit over time.
Customer centricity = growth strategy.
AI takes office in Albania 🇦🇱, Google tops ChatGPT, and nature shows off a strange optical trick 🌵👀
Curious?
Read Chaos & Amazement #2539 and subscribe 👉
open.substack.com/pub/clowilla...
Curious?
Read Chaos & Amazement #2539 and subscribe 👉
open.substack.com/pub/clowilla...
September 20, 2025 at 7:31 AM
AI takes office in Albania 🇦🇱, Google tops ChatGPT, and nature shows off a strange optical trick 🌵👀
Curious?
Read Chaos & Amazement #2539 and subscribe 👉
open.substack.com/pub/clowilla...
Curious?
Read Chaos & Amazement #2539 and subscribe 👉
open.substack.com/pub/clowilla...
ooking to make your videos actually work for your business? 📹
Conversion isn't just about views or likes. It's about what happens after the video. Think: clicks, sign-ups, downloads, and sales.
Make your videos actionable and they'll start driving real results!
Conversion isn't just about views or likes. It's about what happens after the video. Think: clicks, sign-ups, downloads, and sales.
Make your videos actionable and they'll start driving real results!
September 15, 2025 at 7:04 AM
ooking to make your videos actually work for your business? 📹
Conversion isn't just about views or likes. It's about what happens after the video. Think: clicks, sign-ups, downloads, and sales.
Make your videos actionable and they'll start driving real results!
Conversion isn't just about views or likes. It's about what happens after the video. Think: clicks, sign-ups, downloads, and sales.
Make your videos actionable and they'll start driving real results!
AI wearables are edging toward mind-reading, Apple feels a bit… safe, and William Shatner steals the show. Welcome to this week’s Chaos & Amazement!
open.substack.com/pub/clowilla...
open.substack.com/pub/clowilla...
September 13, 2025 at 7:19 AM
AI wearables are edging toward mind-reading, Apple feels a bit… safe, and William Shatner steals the show. Welcome to this week’s Chaos & Amazement!
open.substack.com/pub/clowilla...
open.substack.com/pub/clowilla...
Don't let the fear of judgment stop you from creating! That voice in your head saying "they'll laugh at you" is a liar. We all cringe at our old videos, it's a sign of progress. The most important thing is to start.
September 12, 2025 at 10:20 AM
Don't let the fear of judgment stop you from creating! That voice in your head saying "they'll laugh at you" is a liar. We all cringe at our old videos, it's a sign of progress. The most important thing is to start.
✨ Stop overthinking video content! Your speaking style, outfit choices, background, graphics are all part of YOUR unique brand.
No need to be an influencer or create corporate-level videos. Authenticity beats perfection every time. #VideoTips #PersonalBrand
No need to be an influencer or create corporate-level videos. Authenticity beats perfection every time. #VideoTips #PersonalBrand
September 10, 2025 at 8:04 AM
✨ Stop overthinking video content! Your speaking style, outfit choices, background, graphics are all part of YOUR unique brand.
No need to be an influencer or create corporate-level videos. Authenticity beats perfection every time. #VideoTips #PersonalBrand
No need to be an influencer or create corporate-level videos. Authenticity beats perfection every time. #VideoTips #PersonalBrand
ByteDance just passed Meta in revenue 🌍 Deep reinforcement learning is reshaping AI 🤖 and yes… there’s even an annoying potato 🥔
Chaos & Amazement #2537 is live 👉 open.substack.com/pub/clowilla...
Chaos & Amazement #2537 is live 👉 open.substack.com/pub/clowilla...
September 6, 2025 at 11:23 AM
ByteDance just passed Meta in revenue 🌍 Deep reinforcement learning is reshaping AI 🤖 and yes… there’s even an annoying potato 🥔
Chaos & Amazement #2537 is live 👉 open.substack.com/pub/clowilla...
Chaos & Amazement #2537 is live 👉 open.substack.com/pub/clowilla...
🎯 Digital marketing without research = dating blindfolded
Before you launch that campaign:
• Survey your audience
• Study competitor strategies
• A/B test your messaging
• Analyze market trends
5 minutes of research can save you 5 months of wasted ad spend 💸
Before you launch that campaign:
• Survey your audience
• Study competitor strategies
• A/B test your messaging
• Analyze market trends
5 minutes of research can save you 5 months of wasted ad spend 💸
September 3, 2025 at 6:18 AM
🎯 Digital marketing without research = dating blindfolded
Before you launch that campaign:
• Survey your audience
• Study competitor strategies
• A/B test your messaging
• Analyze market trends
5 minutes of research can save you 5 months of wasted ad spend 💸
Before you launch that campaign:
• Survey your audience
• Study competitor strategies
• A/B test your messaging
• Analyze market trends
5 minutes of research can save you 5 months of wasted ad spend 💸
💡 Seth Godin wisdom:
"Marketing is not a battle, and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem. Their problem."
Stop thinking conquest. Start thinking service. 🤝
"Marketing is not a battle, and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem. Their problem."
Stop thinking conquest. Start thinking service. 🤝
August 31, 2025 at 2:20 PM
💡 Seth Godin wisdom:
"Marketing is not a battle, and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem. Their problem."
Stop thinking conquest. Start thinking service. 🤝
"Marketing is not a battle, and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem. Their problem."
Stop thinking conquest. Start thinking service. 🤝
Many students mistake organic social media for owned media.
In reality it is earned media: digital word of mouth.
Not what you post, but what others say about you – from happy fans to angry customers to journalists. Much harder to control.
In reality it is earned media: digital word of mouth.
Not what you post, but what others say about you – from happy fans to angry customers to journalists. Much harder to control.
August 31, 2025 at 6:47 AM
Many students mistake organic social media for owned media.
In reality it is earned media: digital word of mouth.
Not what you post, but what others say about you – from happy fans to angry customers to journalists. Much harder to control.
In reality it is earned media: digital word of mouth.
Not what you post, but what others say about you – from happy fans to angry customers to journalists. Much harder to control.
This week’s Chaos & Amazement is out 🎉 From Google’s nonstop launches 🌍 to fresh AI tools 🤖, wild internet rumors 👶 and a dose of music joy 🎶. Subscribe and catch the chaos 👉 open.substack.com/pub/clowilla...
August 30, 2025 at 6:05 AM
This week’s Chaos & Amazement is out 🎉 From Google’s nonstop launches 🌍 to fresh AI tools 🤖, wild internet rumors 👶 and a dose of music joy 🎶. Subscribe and catch the chaos 👉 open.substack.com/pub/clowilla...
🚀 New Chaos & Amazement is out!
From fresh dictionary words 📖 to real-time AI games 🎮 and robots at the Olympics 🤖🏃♂️ tech just keeps getting wilder.
open.substack.com/pub/clowilla...
From fresh dictionary words 📖 to real-time AI games 🎮 and robots at the Olympics 🤖🏃♂️ tech just keeps getting wilder.
open.substack.com/pub/clowilla...
August 23, 2025 at 7:26 AM
🚀 New Chaos & Amazement is out!
From fresh dictionary words 📖 to real-time AI games 🎮 and robots at the Olympics 🤖🏃♂️ tech just keeps getting wilder.
open.substack.com/pub/clowilla...
From fresh dictionary words 📖 to real-time AI games 🎮 and robots at the Olympics 🤖🏃♂️ tech just keeps getting wilder.
open.substack.com/pub/clowilla...
👉 Social signals matter. Every like, comment, share, click and second of watch time tells the algorithm your content is worth showing to more people. Create posts that make your audience want to interact.
August 22, 2025 at 8:54 AM
👉 Social signals matter. Every like, comment, share, click and second of watch time tells the algorithm your content is worth showing to more people. Create posts that make your audience want to interact.
Chaos & Amazement #2534 The AI Bubble, GeoSpy, and Wonders of Streetview
open.substack.com/pub/clowilla...
open.substack.com/pub/clowilla...
August 16, 2025 at 7:05 AM
Chaos & Amazement #2534 The AI Bubble, GeoSpy, and Wonders of Streetview
open.substack.com/pub/clowilla...
open.substack.com/pub/clowilla...
You don’t have to start from zero.
Content curation = finding and sharing great stuff from others in your niche.
It keeps your audience informed, saves you time, and shows you’re plugged into what matters.
Content curation = finding and sharing great stuff from others in your niche.
It keeps your audience informed, saves you time, and shows you’re plugged into what matters.
August 15, 2025 at 3:57 PM
You don’t have to start from zero.
Content curation = finding and sharing great stuff from others in your niche.
It keeps your audience informed, saves you time, and shows you’re plugged into what matters.
Content curation = finding and sharing great stuff from others in your niche.
It keeps your audience informed, saves you time, and shows you’re plugged into what matters.