Climate Science Breakthrough
@climatescibreak.bsky.social
🚨 Helping climate science break through to many more people - and unlock action. Brainchild of climate comms lab @utopiabureau.bsky.social and campaigner @nickoldridge.bsky.social https://www.climatesciencebreakthrough.com
Our approach is to try and shape a narrative that starts with the scale and immediacy of the crisis, tells you why it's not being addressed, and leads you to urgent action.
No truth = no action = no hope.
#TellTheTruth #ClimateAction
No truth = no action = no hope.
#TellTheTruth #ClimateAction
July 4, 2025 at 11:50 AM
Our approach is to try and shape a narrative that starts with the scale and immediacy of the crisis, tells you why it's not being addressed, and leads you to urgent action.
No truth = no action = no hope.
#TellTheTruth #ClimateAction
No truth = no action = no hope.
#TellTheTruth #ClimateAction
Doomism is toxic. But so is hopium, the insistence on only telling positive stories for fear of freaking everyone out.
We do absolutely need to point to a positive way forward (and there is one), otherwise we'd all just crawl under the duvet.
#climatesolutions
We do absolutely need to point to a positive way forward (and there is one), otherwise we'd all just crawl under the duvet.
#climatesolutions
July 4, 2025 at 11:50 AM
Doomism is toxic. But so is hopium, the insistence on only telling positive stories for fear of freaking everyone out.
We do absolutely need to point to a positive way forward (and there is one), otherwise we'd all just crawl under the duvet.
#climatesolutions
We do absolutely need to point to a positive way forward (and there is one), otherwise we'd all just crawl under the duvet.
#climatesolutions
The reality isn't entirely rosy. We've made progress compared to previous likely outcomes, but the outlook is still grim, as we spell out....
July 4, 2025 at 11:50 AM
The reality isn't entirely rosy. We've made progress compared to previous likely outcomes, but the outlook is still grim, as we spell out....
Climate Science Translated Breakdown #10/10:
NO HONESTY = NO HOPE
There is an ongoing debate in climate communications about doom and gloom vs hope. 🧵
#climatecommunication #climatescience
NO HONESTY = NO HOPE
There is an ongoing debate in climate communications about doom and gloom vs hope. 🧵
#climatecommunication #climatescience
July 4, 2025 at 11:50 AM
Climate Science Translated Breakdown #10/10:
NO HONESTY = NO HOPE
There is an ongoing debate in climate communications about doom and gloom vs hope. 🧵
#climatecommunication #climatescience
NO HONESTY = NO HOPE
There is an ongoing debate in climate communications about doom and gloom vs hope. 🧵
#climatecommunication #climatescience
Awareness doesn't always lead to action. If you don't give a credible account of agency, of how people can affect the dire situation you've just explained, they won't act. 🧵
In the US, it's call or go see your elected representative...
#climateaction #climatescience
In the US, it's call or go see your elected representative...
#climateaction #climatescience
July 2, 2025 at 3:38 PM
Awareness doesn't always lead to action. If you don't give a credible account of agency, of how people can affect the dire situation you've just explained, they won't act. 🧵
In the US, it's call or go see your elected representative...
#climateaction #climatescience
In the US, it's call or go see your elected representative...
#climateaction #climatescience
The informal chats between scientist and comedian at the end of our films are many people's favourite bits.
Behind the scenes, most of them genuinely connected - and were grateful for each other’s voice 👇
Behind the scenes, most of them genuinely connected - and were grateful for each other’s voice 👇
July 1, 2025 at 2:45 PM
The informal chats between scientist and comedian at the end of our films are many people's favourite bits.
Behind the scenes, most of them genuinely connected - and were grateful for each other’s voice 👇
Behind the scenes, most of them genuinely connected - and were grateful for each other’s voice 👇
Climate Science Translated Breakdown #8/10:
TIPPING SOCIAL NORMS
As Michael Oppenheimer tells David Crosss "we need more people like you".
Change comes once social norms tip. 🧵
TIPPING SOCIAL NORMS
As Michael Oppenheimer tells David Crosss "we need more people like you".
Change comes once social norms tip. 🧵
July 1, 2025 at 2:45 PM
Climate Science Translated Breakdown #8/10:
TIPPING SOCIAL NORMS
As Michael Oppenheimer tells David Crosss "we need more people like you".
Change comes once social norms tip. 🧵
TIPPING SOCIAL NORMS
As Michael Oppenheimer tells David Crosss "we need more people like you".
Change comes once social norms tip. 🧵
Climate Science Translated Breakdown #7/10:
GRABBING ATTENTION
Sadly, most people would rather chew off their own foot than listen to a hefty chunk of the latest climate science. Grabbing their attention is 90% of the battle - this is true of most comms btw. 🧵
GRABBING ATTENTION
Sadly, most people would rather chew off their own foot than listen to a hefty chunk of the latest climate science. Grabbing their attention is 90% of the battle - this is true of most comms btw. 🧵
June 30, 2025 at 12:09 PM
Climate Science Translated Breakdown #7/10:
GRABBING ATTENTION
Sadly, most people would rather chew off their own foot than listen to a hefty chunk of the latest climate science. Grabbing their attention is 90% of the battle - this is true of most comms btw. 🧵
GRABBING ATTENTION
Sadly, most people would rather chew off their own foot than listen to a hefty chunk of the latest climate science. Grabbing their attention is 90% of the battle - this is true of most comms btw. 🧵
Climate Science Translated Breakdown #6/10:
CLIMATE SHOCKS
Climate communicators secretly welcome extreme weather... it's a no-brainer opportunity to draw attention to the immediacy and danger of the crisis. 🧵
CLIMATE SHOCKS
Climate communicators secretly welcome extreme weather... it's a no-brainer opportunity to draw attention to the immediacy and danger of the crisis. 🧵
June 26, 2025 at 11:27 AM
Climate Science Translated Breakdown #6/10:
CLIMATE SHOCKS
Climate communicators secretly welcome extreme weather... it's a no-brainer opportunity to draw attention to the immediacy and danger of the crisis. 🧵
CLIMATE SHOCKS
Climate communicators secretly welcome extreme weather... it's a no-brainer opportunity to draw attention to the immediacy and danger of the crisis. 🧵
Climate Science Translated Breakdown #5/10: HUMOUR (TYPES OF)
This joke didn't make the final cut, but we like it!
Humour is a key part of our campaign - but there is definitely good climate humour and bad climate humour for our purposes...🧵
This joke didn't make the final cut, but we like it!
Humour is a key part of our campaign - but there is definitely good climate humour and bad climate humour for our purposes...🧵
June 24, 2025 at 11:42 AM
Climate Science Translated Breakdown #5/10: HUMOUR (TYPES OF)
This joke didn't make the final cut, but we like it!
Humour is a key part of our campaign - but there is definitely good climate humour and bad climate humour for our purposes...🧵
This joke didn't make the final cut, but we like it!
Humour is a key part of our campaign - but there is definitely good climate humour and bad climate humour for our purposes...🧵
Climate Science Translated Breakdown #4/10: TRIAL AND ERROR
The truth is that no one has cracked climate comms. Otherwise we wouldn't still be in such deep s**t.
It's therefore imperative to keep trying new creative approaches and angles. In our new film for instance, we bring up China... (🧵)
The truth is that no one has cracked climate comms. Otherwise we wouldn't still be in such deep s**t.
It's therefore imperative to keep trying new creative approaches and angles. In our new film for instance, we bring up China... (🧵)
June 23, 2025 at 11:34 AM
Climate Science Translated Breakdown #4/10: TRIAL AND ERROR
The truth is that no one has cracked climate comms. Otherwise we wouldn't still be in such deep s**t.
It's therefore imperative to keep trying new creative approaches and angles. In our new film for instance, we bring up China... (🧵)
The truth is that no one has cracked climate comms. Otherwise we wouldn't still be in such deep s**t.
It's therefore imperative to keep trying new creative approaches and angles. In our new film for instance, we bring up China... (🧵)
Climate Science Translated Breakdown #3/10: FAIRNESS
People aren't motivated by facts, they're motivated by emotion. Including outrage at unfairness, an emotion that has driven people to rise up throughout history.
The climate crisis is a story of extraordinary unfairness, with clear villains:
People aren't motivated by facts, they're motivated by emotion. Including outrage at unfairness, an emotion that has driven people to rise up throughout history.
The climate crisis is a story of extraordinary unfairness, with clear villains:
June 20, 2025 at 12:12 PM
Climate Science Translated Breakdown #3/10: FAIRNESS
People aren't motivated by facts, they're motivated by emotion. Including outrage at unfairness, an emotion that has driven people to rise up throughout history.
The climate crisis is a story of extraordinary unfairness, with clear villains:
People aren't motivated by facts, they're motivated by emotion. Including outrage at unfairness, an emotion that has driven people to rise up throughout history.
The climate crisis is a story of extraordinary unfairness, with clear villains:
One very promising climate impact to highlight is insurance.
Flash floods and wildfires don't strike practically everyone (yet...). Rising insurance premiums do. Being refused coverage gets noticed.
And it's difficult to blame on climate hysteria. Actuaries seem like sensible types...
Flash floods and wildfires don't strike practically everyone (yet...). Rising insurance premiums do. Being refused coverage gets noticed.
And it's difficult to blame on climate hysteria. Actuaries seem like sensible types...
June 19, 2025 at 11:34 AM
One very promising climate impact to highlight is insurance.
Flash floods and wildfires don't strike practically everyone (yet...). Rising insurance premiums do. Being refused coverage gets noticed.
And it's difficult to blame on climate hysteria. Actuaries seem like sensible types...
Flash floods and wildfires don't strike practically everyone (yet...). Rising insurance premiums do. Being refused coverage gets noticed.
And it's difficult to blame on climate hysteria. Actuaries seem like sensible types...
Climate Science Translated Breakdown #2/10:
RELEVANCE
A criminal amount of climate coverage still focuses on the raw numbers like 1.5, which mean nothing to most of us. Instead we need to spell out the impacts, from crop failures to food shortages to huge economic and political instability.
RELEVANCE
A criminal amount of climate coverage still focuses on the raw numbers like 1.5, which mean nothing to most of us. Instead we need to spell out the impacts, from crop failures to food shortages to huge economic and political instability.
June 19, 2025 at 11:34 AM
Climate Science Translated Breakdown #2/10:
RELEVANCE
A criminal amount of climate coverage still focuses on the raw numbers like 1.5, which mean nothing to most of us. Instead we need to spell out the impacts, from crop failures to food shortages to huge economic and political instability.
RELEVANCE
A criminal amount of climate coverage still focuses on the raw numbers like 1.5, which mean nothing to most of us. Instead we need to spell out the impacts, from crop failures to food shortages to huge economic and political instability.
PG version of the new "Climate Science Translated" out now!
If you felt like sharing, but weren't sure your great-aunt Mabel (or your colleagues...) would appreciate David Cross's strong language, here is an equally punchy yet swearing-free version!
If you felt like sharing, but weren't sure your great-aunt Mabel (or your colleagues...) would appreciate David Cross's strong language, here is an equally punchy yet swearing-free version!
June 18, 2025 at 4:38 PM
PG version of the new "Climate Science Translated" out now!
If you felt like sharing, but weren't sure your great-aunt Mabel (or your colleagues...) would appreciate David Cross's strong language, here is an equally punchy yet swearing-free version!
If you felt like sharing, but weren't sure your great-aunt Mabel (or your colleagues...) would appreciate David Cross's strong language, here is an equally punchy yet swearing-free version!
Climate Science Translated Breakdown #1:
PLURALISTIC IGNORANCE
In our latest film, we highlight that 74% of Americans want more climate action from government. But most people think they’re in the minority — a phenomenon called pluralistic ignorance.
PLURALISTIC IGNORANCE
In our latest film, we highlight that 74% of Americans want more climate action from government. But most people think they’re in the minority — a phenomenon called pluralistic ignorance.
June 18, 2025 at 12:00 PM
Climate Science Translated Breakdown #1:
PLURALISTIC IGNORANCE
In our latest film, we highlight that 74% of Americans want more climate action from government. But most people think they’re in the minority — a phenomenon called pluralistic ignorance.
PLURALISTIC IGNORANCE
In our latest film, we highlight that 74% of Americans want more climate action from government. But most people think they’re in the minority — a phenomenon called pluralistic ignorance.
Outtake of the day: David Cross is not a scientist, but...🤔
June 14, 2025 at 12:09 PM
Outtake of the day: David Cross is not a scientist, but...🤔
New 🚨🚨🚨 Watch the Official Outtakes of our David Cross x Prof Michael Oppenheimer film! 💥 Warning: features climate scientist swearing...
June 13, 2025 at 11:42 AM
New 🚨🚨🚨 Watch the Official Outtakes of our David Cross x Prof Michael Oppenheimer film! 💥 Warning: features climate scientist swearing...
Parents! David Cross sees your guilty climate secret (unreleased material) 🤫😱
#climatecrisis #parenting
#climatecrisis #parenting
June 12, 2025 at 4:28 PM
Parents! David Cross sees your guilty climate secret (unreleased material) 🤫😱
#climatecrisis #parenting
#climatecrisis #parenting
Unseen material! David Cross on the 🇺🇸 Dream...
June 11, 2025 at 4:18 PM
Unseen material! David Cross on the 🇺🇸 Dream...
OUTTAKE OF THE DAY: David Cross translates Prof Michael Oppenheimer on whether we should act now, or later perhaps?
#climatecrisis #actnow
#climatecrisis #actnow
June 10, 2025 at 4:35 PM
OUTTAKE OF THE DAY: David Cross translates Prof Michael Oppenheimer on whether we should act now, or later perhaps?
#climatecrisis #actnow
#climatecrisis #actnow
Or hear it from David Cross and Prof Michael Oppenheimer...
June 5, 2025 at 2:20 PM
Or hear it from David Cross and Prof Michael Oppenheimer...
To celebrate #WorldEnvironmentDay, here is an eminent climate scientist swearing! #ActNow
June 5, 2025 at 11:25 AM
To celebrate #WorldEnvironmentDay, here is an eminent climate scientist swearing! #ActNow
How to get the climate crisis on US national breakfast TV: enlist a comedian! In this instance, the tremendous David Cross...
June 4, 2025 at 11:48 AM
How to get the climate crisis on US national breakfast TV: enlist a comedian! In this instance, the tremendous David Cross...