Chris Norton
@chrisnortonpr.bsky.social
Host of the World's Number 1 Marketing Mistakes Pod 👉 http://link.podtrac.com/EMM and Founder of Prohibition PR, PRCA Grand Prix Award Winner 2023. Lecturer on Integrated PR, PR Stunts and LFC fan.
Talks about #Crisis, #socialmedia, #PRstunts #FuckUps
Talks about #Crisis, #socialmedia, #PRstunts #FuckUps
Pinned
I was pretty shocked to see that our little podcast has made it to the 2nd position in the Apple Marketing Chart today.
Thanks to everyone who has been listening to the show, I am so thrilled you like it, and it's days like this that make working on it worthwhile.
I suppose we should look for the
Thanks to everyone who has been listening to the show, I am so thrilled you like it, and it's days like this that make working on it worthwhile.
I suppose we should look for the
Tired of business waffle that says nothing?
Sarah Townsend shows how direct, human copy cuts through, speaks to one person, and drives action.
#Copywriting
Sarah Townsend shows how direct, human copy cuts through, speaks to one person, and drives action.
#Copywriting
November 25, 2025 at 2:18 PM
Tired of business waffle that says nothing?
Sarah Townsend shows how direct, human copy cuts through, speaks to one person, and drives action.
#Copywriting
Sarah Townsend shows how direct, human copy cuts through, speaks to one person, and drives action.
#Copywriting
Tired of business waffle that says nothing?
Sarah Townsend shows how direct, human copy cuts through, speaks to one person, and drives action.
#Copywriting
Sarah Townsend shows how direct, human copy cuts through, speaks to one person, and drives action.
#Copywriting
November 25, 2025 at 2:18 PM
Tired of business waffle that says nothing?
Sarah Townsend shows how direct, human copy cuts through, speaks to one person, and drives action.
#Copywriting
Sarah Townsend shows how direct, human copy cuts through, speaks to one person, and drives action.
#Copywriting
New LinkedIn newsletter is up now.
Talk about a busy week at Prohibition, hitting 5,000 subs on YouTube and charting in Germany and Japan, then dive into a proper chat with Vikki Ross on the danger of “decent” copy, AI panic versus reality, and how to stop the safest line winning the day.
Talk about a busy week at Prohibition, hitting 5,000 subs on YouTube and charting in Germany and Japan, then dive into a proper chat with Vikki Ross on the danger of “decent” copy, AI panic versus reality, and how to stop the safest line winning the day.
Too many options kill your best ideas
Well, another busy week at Prohibition. Last night, I was out at the brilliant Potterspace's 60th birthday dinner, thanks to the organisers for inviting me along.
www.linkedin.com
November 20, 2025 at 11:20 AM
New LinkedIn newsletter is up now.
Talk about a busy week at Prohibition, hitting 5,000 subs on YouTube and charting in Germany and Japan, then dive into a proper chat with Vikki Ross on the danger of “decent” copy, AI panic versus reality, and how to stop the safest line winning the day.
Talk about a busy week at Prohibition, hitting 5,000 subs on YouTube and charting in Germany and Japan, then dive into a proper chat with Vikki Ross on the danger of “decent” copy, AI panic versus reality, and how to stop the safest line winning the day.
“I literally commissioned it whilst we were talking.” Imagine getting a detailed document that would normally take weeks and cost thousands… in minutes. This is the power of Google Gemini and how AI is changing the game.
Always a pleasure to have @andismit.bsky.social on the show.
#AIRevolution
Always a pleasure to have @andismit.bsky.social on the show.
#AIRevolution
November 14, 2025 at 11:32 AM
“I literally commissioned it whilst we were talking.” Imagine getting a detailed document that would normally take weeks and cost thousands… in minutes. This is the power of Google Gemini and how AI is changing the game.
Always a pleasure to have @andismit.bsky.social on the show.
#AIRevolution
Always a pleasure to have @andismit.bsky.social on the show.
#AIRevolution
"I wasn't even that creative." Louise Brogan shares her experience about following where your passion is, despite the odds. Sometimes the wrong start leads to the right path. You can’t always know the ending, but isn’t the chance worth taking?
Full video here 👉 www.youtube.com/watch?v=-S2f...
Full video here 👉 www.youtube.com/watch?v=-S2f...
November 13, 2025 at 10:25 AM
"I wasn't even that creative." Louise Brogan shares her experience about following where your passion is, despite the odds. Sometimes the wrong start leads to the right path. You can’t always know the ending, but isn’t the chance worth taking?
Full video here 👉 www.youtube.com/watch?v=-S2f...
Full video here 👉 www.youtube.com/watch?v=-S2f...
Ever walked into a meeting still wired from the last one? Your limbic system runs the show, your smart brain checks out, and you bulldoze your own ideas.
Try this instead: pause for 90 seconds.
Five deep breaths.
Let the chemistry settle.
Then think.
www.linkedin.com/pulse/90-sec...
Try this instead: pause for 90 seconds.
Five deep breaths.
Let the chemistry settle.
Then think.
www.linkedin.com/pulse/90-sec...
The 90-Second Habit That Saves Your Marketing
Hello Mistakes Lovers 👋, Quick heads-up, folks. We’ve got a little secret brewing.
www.linkedin.com
November 12, 2025 at 12:17 PM
Ever walked into a meeting still wired from the last one? Your limbic system runs the show, your smart brain checks out, and you bulldoze your own ideas.
Try this instead: pause for 90 seconds.
Five deep breaths.
Let the chemistry settle.
Then think.
www.linkedin.com/pulse/90-sec...
Try this instead: pause for 90 seconds.
Five deep breaths.
Let the chemistry settle.
Then think.
www.linkedin.com/pulse/90-sec...
Today’s Issue: A 90-second check that cuts noise and sharpens your next move. If you care about ROI and calmer calls under pressure, this will help.
🔗 www.linkedin.com/pulse/90-sec...
🔗 www.linkedin.com/pulse/90-sec...
The 90-Second Habit That Saves Your Marketing
Hello Mistakes Lovers 👋, Quick heads-up, folks. We’ve got a little secret brewing.
www.linkedin.com
November 12, 2025 at 11:57 AM
Today’s Issue: A 90-second check that cuts noise and sharpens your next move. If you care about ROI and calmer calls under pressure, this will help.
🔗 www.linkedin.com/pulse/90-sec...
🔗 www.linkedin.com/pulse/90-sec...
We chat about when Banksy set up a $10 street stall in New York, none of the passersby bought the cool artwork.
Why? They thought they were fakes, when in reality, the real originals were worth thousands.
#EmbracingMarketingMistakes #MarketingPsychology #ConsumerBehavior
Why? They thought they were fakes, when in reality, the real originals were worth thousands.
#EmbracingMarketingMistakes #MarketingPsychology #ConsumerBehavior
November 11, 2025 at 2:25 PM
We chat about when Banksy set up a $10 street stall in New York, none of the passersby bought the cool artwork.
Why? They thought they were fakes, when in reality, the real originals were worth thousands.
#EmbracingMarketingMistakes #MarketingPsychology #ConsumerBehavior
Why? They thought they were fakes, when in reality, the real originals were worth thousands.
#EmbracingMarketingMistakes #MarketingPsychology #ConsumerBehavior
"I wasn't even that creative." The amazing @louisebrogan shares her experience of following your passion, despite the odds. Sometimes the wrong start leads to the right path. Full video here 👉 www.youtube.com/watch?v=-S2f...
November 11, 2025 at 11:32 AM
"I wasn't even that creative." The amazing @louisebrogan shares her experience of following your passion, despite the odds. Sometimes the wrong start leads to the right path. Full video here 👉 www.youtube.com/watch?v=-S2f...
Why It’s Called The Tenth Man
If nine people agree on a plan, you appoint one person to argue the opposite. That’s the tenth man. It stops groupthink and catches bad decisions early.
Follow for more UK Marketing Tips.
#UKBusiness #Marketing #BrandStrategy
If nine people agree on a plan, you appoint one person to argue the opposite. That’s the tenth man. It stops groupthink and catches bad decisions early.
Follow for more UK Marketing Tips.
#UKBusiness #Marketing #BrandStrategy
November 7, 2025 at 2:19 PM
Why It’s Called The Tenth Man
If nine people agree on a plan, you appoint one person to argue the opposite. That’s the tenth man. It stops groupthink and catches bad decisions early.
Follow for more UK Marketing Tips.
#UKBusiness #Marketing #BrandStrategy
If nine people agree on a plan, you appoint one person to argue the opposite. That’s the tenth man. It stops groupthink and catches bad decisions early.
Follow for more UK Marketing Tips.
#UKBusiness #Marketing #BrandStrategy
“I’m not even looking at the camera, I’m sitting sideways,” she laughs but that awkward start was the key to her growth. Sometimes, it’s the uncomfortable moments that lead to the biggest breakthroughs.
#OvercomingFear #MarketingTips #MarketingHacks #ProhibitionPR #EmbracingMarketingMistakes
#OvercomingFear #MarketingTips #MarketingHacks #ProhibitionPR #EmbracingMarketingMistakes
November 6, 2025 at 5:00 PM
“I’m not even looking at the camera, I’m sitting sideways,” she laughs but that awkward start was the key to her growth. Sometimes, it’s the uncomfortable moments that lead to the biggest breakthroughs.
#OvercomingFear #MarketingTips #MarketingHacks #ProhibitionPR #EmbracingMarketingMistakes
#OvercomingFear #MarketingTips #MarketingHacks #ProhibitionPR #EmbracingMarketingMistakes
Fresh issue of my LinkedIN Newsletter's up: The Cookie CFOs Hate, The Citations PR Can’t Live Without.
We're talking cookies, citations, and how AI is quietly rewriting what good PR looks like.
www.linkedin.com/pulse/cookie...
We're talking cookies, citations, and how AI is quietly rewriting what good PR looks like.
www.linkedin.com/pulse/cookie...
The Cookie CFOs Hate, The Citations PR Can’t Live Without
Hi Mistake Fans, 👋 I’ve just come back from a short break in Corfu with the kids, so I'm trying to get back up to speed. Plenty of sun and too much tzatziki.
www.linkedin.com
November 5, 2025 at 11:36 AM
Fresh issue of my LinkedIN Newsletter's up: The Cookie CFOs Hate, The Citations PR Can’t Live Without.
We're talking cookies, citations, and how AI is quietly rewriting what good PR looks like.
www.linkedin.com/pulse/cookie...
We're talking cookies, citations, and how AI is quietly rewriting what good PR looks like.
www.linkedin.com/pulse/cookie...
I was pretty shocked to see that our little podcast has made it to the 2nd position in the Apple Marketing Chart today.
Thanks to everyone who has been listening to the show, I am so thrilled you like it, and it's days like this that make working on it worthwhile.
I suppose we should look for the
Thanks to everyone who has been listening to the show, I am so thrilled you like it, and it's days like this that make working on it worthwhile.
I suppose we should look for the
November 4, 2025 at 9:37 AM
I was pretty shocked to see that our little podcast has made it to the 2nd position in the Apple Marketing Chart today.
Thanks to everyone who has been listening to the show, I am so thrilled you like it, and it's days like this that make working on it worthwhile.
I suppose we should look for the
Thanks to everyone who has been listening to the show, I am so thrilled you like it, and it's days like this that make working on it worthwhile.
I suppose we should look for the
𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 not a search engine anymore; it’s an answer engine. You can rank first and still get zero clicks because users find everything, they need before visiting your site.
𝗖𝗹𝗶𝗰𝗸 𝗼𝗻 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗿𝗲𝗮𝗱 𝗺𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 to know why.
𝗖𝗹𝗶𝗰𝗸 𝗼𝗻 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗿𝗲𝗮𝗱 𝗺𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 to know why.
Why your position one ranking on Google now gets zero clicks
Hi Mistakes Lovers, A quick update from the front lines down here in Leeds. Prohibition PR has just been appointed by Burgess Pet Care to handle its UK public relations, which we are excited about.
www.linkedin.com
October 22, 2025 at 10:16 AM
𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 not a search engine anymore; it’s an answer engine. You can rank first and still get zero clicks because users find everything, they need before visiting your site.
𝗖𝗹𝗶𝗰𝗸 𝗼𝗻 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗿𝗲𝗮𝗱 𝗺𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 to know why.
𝗖𝗹𝗶𝗰𝗸 𝗼𝗻 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗿𝗲𝗮𝗱 𝗺𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 to know why.
Burgess Pet Care, one of the UK’s leading family-run pet food manufacturers, has appointed Prohibition PR to lead its public relations activity as part of its growth strategy. 👋
Pet project: Leeds agency lands PR brief with animal nutrition specialist - Prolific North
Burgess Pet Care, one of the UK’s leading family-run pet food manufacturers, has appointed Prohibition PR to lead its public relations activity as part of its growth strategy.
www.prolificnorth.co.uk
October 21, 2025 at 8:10 AM
Burgess Pet Care, one of the UK’s leading family-run pet food manufacturers, has appointed Prohibition PR to lead its public relations activity as part of its growth strategy. 👋
I am always banging the drum for brand marketing and then I saw this: "Almost 60% of B2B businesses say brand building is not being prioritised due to a perceived lack of ROI." Talk about being short-sighted. Do you think brand is important?
Half of B2B firms say brand building not a priority
Almost 60% of B2B businesses say brand building is not being prioritised due to a perceived lack of ROI.
www.marketingweek.com
October 13, 2025 at 12:31 PM
I am always banging the drum for brand marketing and then I saw this: "Almost 60% of B2B businesses say brand building is not being prioritised due to a perceived lack of ROI." Talk about being short-sighted. Do you think brand is important?
Just dropped something new on LinkedIn! Head on over to my profile to read the latest or click the link below:
www.linkedin.com/posts/chrisn...
www.linkedin.com/posts/chrisn...
Free Media Training, Charity Events & Marketing Insights - This Week at Prohibition | Chris Norton
This is how you can use YouTube for lead gen. Thanks to the brilliant David Greiner for sharing his thoughts on how to get the most from our favourite video platform.
www.linkedin.com
October 8, 2025 at 8:58 AM
Just dropped something new on LinkedIn! Head on over to my profile to read the latest or click the link below:
www.linkedin.com/posts/chrisn...
www.linkedin.com/posts/chrisn...
MailOnline says it’s lost 89% of clicks from Google when AI Overviews appear. Even ranking #1 now means half the traffic gone.
If the UK’s biggest news site can’t hold its audience, what happens to everyone else?
AI search isn’t the future of visibility, it’s the filter.
#GEO #AEO
If the UK’s biggest news site can’t hold its audience, what happens to everyone else?
AI search isn’t the future of visibility, it’s the filter.
#GEO #AEO
October 4, 2025 at 2:06 PM
It’s out! Check out my new piece on LinkedIn visibility secrets & storytelling strategies.
LinkedIn visibility secrets and storytelling strategies that still actually work
Hi Mistake Lovers, I hope you are all good, I recently had the pleasure of joining David Pisarek from Wow Digital Inc. on his Non-Profit Digital Podcast to talk about something close to my heart: how non-profits can use storytelling to make a bigger impact.
www.linkedin.com
October 1, 2025 at 10:36 AM
It’s out! Check out my new piece on LinkedIn visibility secrets & storytelling strategies.
Thanks to @DavidPisarek for having me on his podcast. I talked about the Storytelling Secrets that Increase Donations for the third sector. #charityPR
Storytelling Secrets that Increase Donations with Chris Norton - 125
In this episode of the Non-Profit Digital Success Podcast, join host David Pisarek and PR strategist Chris Norton as they dive into the power of storytelling, digital PR, and the future of SEO in the age of AI. Chris Norton, Managing Director of Prohibition PR and host of Embracing Marketing Mistakes, shares proven strategies for non-profits to engage donors, humanize their messaging, and thrive in a changing digital landscape. From gamifying donations to preparing for Google’s shift to AI-driven search, this episode is full of actionable insights to help your non-profit stand out, build trust, and increase impact. In this episode, you’ll learn to: ✔️ Craft emotional stories that drive donations ✔️ Avoid common PR and marketing mistakes non-profits make ✔️ Gamify giving to boost donor engagement ✔️ Adapt to AI-powered search and generative SEO ✔️ Focus your social media strategy where it matters most Timestamps: 00:00 - Introduction 02:18...
www.youtube.com
October 1, 2025 at 10:00 AM
Thanks to @DavidPisarek for having me on his podcast. I talked about the Storytelling Secrets that Increase Donations for the third sector. #charityPR
📢 PR Stunt Alert: Greggs to open first pub with its own Newcastle beers on draft. I do love a pop-up pub stunt. We have done a few of these ourselves, and everyone loves to try a fresh new beer or two.
www.independent.co.uk/news/busines...
#prstunts
www.independent.co.uk/news/busines...
#prstunts
Greggs to open first pub with its own beers on draft
The Golden Flake Tavern is set to open in Newcastle – but not for long
www.independent.co.uk
September 26, 2025 at 9:00 AM
📢 PR Stunt Alert: Greggs to open first pub with its own Newcastle beers on draft. I do love a pop-up pub stunt. We have done a few of these ourselves, and everyone loves to try a fresh new beer or two.
www.independent.co.uk/news/busines...
#prstunts
www.independent.co.uk/news/busines...
#prstunts
Our little podcast entered the top ten in marketing podcasts in the UK this week.
👋 @UncensoredCMO @p_agnew - good to be in and around old friends.
👋 @UncensoredCMO @p_agnew - good to be in and around old friends.
September 18, 2025 at 7:33 AM
Our little podcast entered the top ten in marketing podcasts in the UK this week.
👋 @UncensoredCMO @p_agnew - good to be in and around old friends.
👋 @UncensoredCMO @p_agnew - good to be in and around old friends.
Check out my newsletter: Authenticity, crises, and a global leap for Prohibition www.linkedin.com/pulse/authen... via @LinkedIn
Authenticity, crises, and a global leap for Prohibition
Hi Mistake Lovers, Well Will Ockenden and I are back from Sweden this week and to be honest I am still getting back up to speed after my son turned 18 as well on Saturday. How the hell did that happen? I can't believe I am dad to an actual full grown bloke.
www.linkedin.com
September 17, 2025 at 11:29 AM
Check out my newsletter: Authenticity, crises, and a global leap for Prohibition www.linkedin.com/pulse/authen... via @LinkedIn
A bit of news from us: Leeds-based integrated PR agency Prohibition has been voted into The Worldcom Public Relations Group, the world's largest partnership of independent public relations firms. #worldcom #prohibitionpr
Leeds agency joins global indie PR partnership Worldcom - Prolific North
Leeds-based integrated PR agency Prohibition has been voted into The Worldcom Public Relations Group, the leading global partnership of independent public relations firms.
www.prolificnorth.co.uk
September 15, 2025 at 11:06 AM
A bit of news from us: Leeds-based integrated PR agency Prohibition has been voted into The Worldcom Public Relations Group, the world's largest partnership of independent public relations firms. #worldcom #prohibitionpr