Charles Haggas
@charleshaggas.bsky.social
Co-founder @ Brightscout.com. Pioneering in B2B tech. Fueling over $1.25B in funding & acquisitions. Read my ramblings at blog.charleshaggas.com
You cannot hold someone accountable if you're constantly saving them.
Every time you swoop in to fix a mistake at the 11th hour, you rob your team member of a learning opportunity. You're training them that deadlines are soft and quality is your job, not theirs.
Let them scrape their knees.
Every time you swoop in to fix a mistake at the 11th hour, you rob your team member of a learning opportunity. You're training them that deadlines are soft and quality is your job, not theirs.
Let them scrape their knees.
December 5, 2025 at 10:08 PM
You cannot hold someone accountable if you're constantly saving them.
Every time you swoop in to fix a mistake at the 11th hour, you rob your team member of a learning opportunity. You're training them that deadlines are soft and quality is your job, not theirs.
Let them scrape their knees.
Every time you swoop in to fix a mistake at the 11th hour, you rob your team member of a learning opportunity. You're training them that deadlines are soft and quality is your job, not theirs.
Let them scrape their knees.
Non-negotiables are not about ego.
When I insist on pixel-perfect alignment or specific hex codes, it isn't because I am obsessive. It's because if we don't care about the small things, the customer won't trust us with the big things.
#BrandStrategy #DesignOps #Excellence
When I insist on pixel-perfect alignment or specific hex codes, it isn't because I am obsessive. It's because if we don't care about the small things, the customer won't trust us with the big things.
#BrandStrategy #DesignOps #Excellence
December 5, 2025 at 1:53 PM
Non-negotiables are not about ego.
When I insist on pixel-perfect alignment or specific hex codes, it isn't because I am obsessive. It's because if we don't care about the small things, the customer won't trust us with the big things.
#BrandStrategy #DesignOps #Excellence
When I insist on pixel-perfect alignment or specific hex codes, it isn't because I am obsessive. It's because if we don't care about the small things, the customer won't trust us with the big things.
#BrandStrategy #DesignOps #Excellence
If you have to repeat yourself three times, it is not a listening problem.
It's a process problem. Stop blaming the person and start fixing the onboarding or the documentation.
Relying on verbal reminders is lazy management.
#SystemsThinking #ProcessImprovement #Scaling
It's a process problem. Stop blaming the person and start fixing the onboarding or the documentation.
Relying on verbal reminders is lazy management.
#SystemsThinking #ProcessImprovement #Scaling
December 4, 2025 at 10:08 PM
If you have to repeat yourself three times, it is not a listening problem.
It's a process problem. Stop blaming the person and start fixing the onboarding or the documentation.
Relying on verbal reminders is lazy management.
#SystemsThinking #ProcessImprovement #Scaling
It's a process problem. Stop blaming the person and start fixing the onboarding or the documentation.
Relying on verbal reminders is lazy management.
#SystemsThinking #ProcessImprovement #Scaling
It'ss easy to say yes to every meeting and let the day push you around. It's much harder to prioritize, delegate, and protect your time for high-leverage work. If you are constantly reactive, you aren't leading a company, you are just a very expensive support ticket.
#TimeManagement
#TimeManagement
December 4, 2025 at 1:53 PM
It'ss easy to say yes to every meeting and let the day push you around. It's much harder to prioritize, delegate, and protect your time for high-leverage work. If you are constantly reactive, you aren't leading a company, you are just a very expensive support ticket.
#TimeManagement
#TimeManagement
Luxury is found in the unscalable things you do to make a customer feel seen.
A generic thank you email is fine, but a handwritten note or a curated onboarding box is memorable. In a world of automation, the personal touch is the only differentiator left.
A generic thank you email is fine, but a handwritten note or a curated onboarding box is memorable. In a world of automation, the personal touch is the only differentiator left.
December 3, 2025 at 10:08 PM
Luxury is found in the unscalable things you do to make a customer feel seen.
A generic thank you email is fine, but a handwritten note or a curated onboarding box is memorable. In a world of automation, the personal touch is the only differentiator left.
A generic thank you email is fine, but a handwritten note or a curated onboarding box is memorable. In a world of automation, the personal touch is the only differentiator left.
Most companies are obsessed with their own features, forgetting there is a human on the other side trying NOT to get fired.
What is keeping your ideal customer awake right now?
#Empathy #MarketingStrategy #HumanCentric
What is keeping your ideal customer awake right now?
#Empathy #MarketingStrategy #HumanCentric
December 3, 2025 at 1:53 PM
Most companies are obsessed with their own features, forgetting there is a human on the other side trying NOT to get fired.
What is keeping your ideal customer awake right now?
#Empathy #MarketingStrategy #HumanCentric
What is keeping your ideal customer awake right now?
#Empathy #MarketingStrategy #HumanCentric
If you aren't slightly uncomfortable with your pricing, it is too low.
December 2, 2025 at 10:08 PM
If you aren't slightly uncomfortable with your pricing, it is too low.
Cluttered designs and packed interfaces scream anxiety. They show a lack of confidence in the core value proposition. Luxury is the confidence to say less. It is the discipline to strip away the noise until only the essential remains.
If you want to charge more, stop shouting.
If you want to charge more, stop shouting.
December 2, 2025 at 1:53 PM
Cluttered designs and packed interfaces scream anxiety. They show a lack of confidence in the core value proposition. Luxury is the confidence to say less. It is the discipline to strip away the noise until only the essential remains.
If you want to charge more, stop shouting.
If you want to charge more, stop shouting.
Desperation smells cheap. The moment you shift your focus from "how do I get their money" to "how do I actually help them win" the dynamic changes entirely.
People buy from humans who understand their pain, not salespeople who pitch a feature list.
People buy from humans who understand their pain, not salespeople who pitch a feature list.
December 1, 2025 at 10:08 PM
Desperation smells cheap. The moment you shift your focus from "how do I get their money" to "how do I actually help them win" the dynamic changes entirely.
People buy from humans who understand their pain, not salespeople who pitch a feature list.
People buy from humans who understand their pain, not salespeople who pitch a feature list.
Luxury isn't about gold foil or expensive dinners, it is about the total absence of friction. It is anticipating a need before the customer voices it and respecting their time enough to design a seamless process. When you remove the headaches from their day, you become a premium brand regardless.
December 1, 2025 at 1:53 PM
Luxury isn't about gold foil or expensive dinners, it is about the total absence of friction. It is anticipating a need before the customer voices it and respecting their time enough to design a seamless process. When you remove the headaches from their day, you become a premium brand regardless.
I'm a to-do list link junky. It's one of the key tools I use to focus and stay motivated.
Things that move the needle get a specific tag, and I work on those first. All tasks get a priority - P1, P2, P3, P4. Things I can't get to now but are a good idea, go into "Someday/Maybe".
Things that move the needle get a specific tag, and I work on those first. All tasks get a priority - P1, P2, P3, P4. Things I can't get to now but are a good idea, go into "Someday/Maybe".
November 24, 2025 at 1:53 PM
I'm a to-do list link junky. It's one of the key tools I use to focus and stay motivated.
Things that move the needle get a specific tag, and I work on those first. All tasks get a priority - P1, P2, P3, P4. Things I can't get to now but are a good idea, go into "Someday/Maybe".
Things that move the needle get a specific tag, and I work on those first. All tasks get a priority - P1, P2, P3, P4. Things I can't get to now but are a good idea, go into "Someday/Maybe".
You don’t win by knowing more, you win by being harder to predict.
In every competitive market, the smartest move is the one your rivals can’t predict.
Game theory calls it “breaking equilibrium.” In business, it’s knowing when to deviate from the pattern everyone else assumes you’ll follow.
In every competitive market, the smartest move is the one your rivals can’t predict.
Game theory calls it “breaking equilibrium.” In business, it’s knowing when to deviate from the pattern everyone else assumes you’ll follow.
November 14, 2025 at 10:08 PM
You don’t win by knowing more, you win by being harder to predict.
In every competitive market, the smartest move is the one your rivals can’t predict.
Game theory calls it “breaking equilibrium.” In business, it’s knowing when to deviate from the pattern everyone else assumes you’ll follow.
In every competitive market, the smartest move is the one your rivals can’t predict.
Game theory calls it “breaking equilibrium.” In business, it’s knowing when to deviate from the pattern everyone else assumes you’ll follow.
Progress is made by those willing to get caught coloring outside the lines.
Markets organize around equilibrium, which means everyone’s behavior is predictable, and predictability is punished. The players who break the rules just enough to reset expectations are rewarded.
Markets organize around equilibrium, which means everyone’s behavior is predictable, and predictability is punished. The players who break the rules just enough to reset expectations are rewarded.
November 14, 2025 at 1:53 PM
Progress is made by those willing to get caught coloring outside the lines.
Markets organize around equilibrium, which means everyone’s behavior is predictable, and predictability is punished. The players who break the rules just enough to reset expectations are rewarded.
Markets organize around equilibrium, which means everyone’s behavior is predictable, and predictability is punished. The players who break the rules just enough to reset expectations are rewarded.
AI is a great intern, but a terrible creative director.
Use it for moodboards, patterns, and “what if” ideas, but let real designers build what scales.
Where does AI actually belong in your design process?
#AIDesign #BrandStrategy #B2BTech #Leadership
Use it for moodboards, patterns, and “what if” ideas, but let real designers build what scales.
Where does AI actually belong in your design process?
#AIDesign #BrandStrategy #B2BTech #Leadership
Vibe Design Is A Joke: AI Isn’t Taking Over Design
If you’re like me, you’re tired of the AI hype merchants shouting “you don’t need designers or engineers, just prompt it.” Unfortunately…
buff.ly
November 13, 2025 at 10:08 PM
AI is a great intern, but a terrible creative director.
Use it for moodboards, patterns, and “what if” ideas, but let real designers build what scales.
Where does AI actually belong in your design process?
#AIDesign #BrandStrategy #B2BTech #Leadership
Use it for moodboards, patterns, and “what if” ideas, but let real designers build what scales.
Where does AI actually belong in your design process?
#AIDesign #BrandStrategy #B2BTech #Leadership
AI won’t replace designers. It’ll replace designers who don’t know how to use it.
The problem isn’t AI, it’s how teams are using them. AI can crank out logos, layouts, even websites. But it can’t ship systems, scalability, or taste.
The problem isn’t AI, it’s how teams are using them. AI can crank out logos, layouts, even websites. But it can’t ship systems, scalability, or taste.
Vibe Design Is A Joke: AI Isn’t Taking Over Design
If you’re like me, you’re tired of the AI hype merchants shouting “you don’t need designers or engineers, just prompt it.” Unfortunately…
buff.ly
November 13, 2025 at 1:53 PM
AI won’t replace designers. It’ll replace designers who don’t know how to use it.
The problem isn’t AI, it’s how teams are using them. AI can crank out logos, layouts, even websites. But it can’t ship systems, scalability, or taste.
The problem isn’t AI, it’s how teams are using them. AI can crank out logos, layouts, even websites. But it can’t ship systems, scalability, or taste.
Nothing kills trust faster than a brand stuck in the past while the product races ahead.
When your product evolves but your brand doesn’t, you create a credibility gap. The story no longer matches the experience, and customers start to wonder what else isn’t keeping up.
When your product evolves but your brand doesn’t, you create a credibility gap. The story no longer matches the experience, and customers start to wonder what else isn’t keeping up.
November 12, 2025 at 10:08 PM
Nothing kills trust faster than a brand stuck in the past while the product races ahead.
When your product evolves but your brand doesn’t, you create a credibility gap. The story no longer matches the experience, and customers start to wonder what else isn’t keeping up.
When your product evolves but your brand doesn’t, you create a credibility gap. The story no longer matches the experience, and customers start to wonder what else isn’t keeping up.
If your team doesn’t have a dedicated ops leader, you're bleeding efficiency.
The growth curve of teams hinges less on more designers or developers and more on better processes. That’s the promise of delivery and operations.
Who owns the operational muscle behind your team?
The growth curve of teams hinges less on more designers or developers and more on better processes. That’s the promise of delivery and operations.
Who owns the operational muscle behind your team?
November 12, 2025 at 1:53 PM
If your team doesn’t have a dedicated ops leader, you're bleeding efficiency.
The growth curve of teams hinges less on more designers or developers and more on better processes. That’s the promise of delivery and operations.
Who owns the operational muscle behind your team?
The growth curve of teams hinges less on more designers or developers and more on better processes. That’s the promise of delivery and operations.
Who owns the operational muscle behind your team?
Your personal growth doesn’t come from new habits. It comes from new standards.
You can’t 10x your output living by the same rules that got you here.
What’s one standard you’ve outgrown but still tolerate?
#PersonalGrowth #Leadership #Mindset
You can’t 10x your output living by the same rules that got you here.
What’s one standard you’ve outgrown but still tolerate?
#PersonalGrowth #Leadership #Mindset
November 11, 2025 at 10:08 PM
Your personal growth doesn’t come from new habits. It comes from new standards.
You can’t 10x your output living by the same rules that got you here.
What’s one standard you’ve outgrown but still tolerate?
#PersonalGrowth #Leadership #Mindset
You can’t 10x your output living by the same rules that got you here.
What’s one standard you’ve outgrown but still tolerate?
#PersonalGrowth #Leadership #Mindset
Good leaders hire talent. Great leaders create it.
They invest in processes, training, and mentorship so good people become great inside their walls. That’s how cultures scale.
Are you hiring stars or developing them?
#Leadership #TeamBuilding #Hiring
They invest in processes, training, and mentorship so good people become great inside their walls. That’s how cultures scale.
Are you hiring stars or developing them?
#Leadership #TeamBuilding #Hiring
November 11, 2025 at 1:53 PM
Good leaders hire talent. Great leaders create it.
They invest in processes, training, and mentorship so good people become great inside their walls. That’s how cultures scale.
Are you hiring stars or developing them?
#Leadership #TeamBuilding #Hiring
They invest in processes, training, and mentorship so good people become great inside their walls. That’s how cultures scale.
Are you hiring stars or developing them?
#Leadership #TeamBuilding #Hiring
If your pipeline’s slowing down, it’s not a lead problem.
It’s an attractiveness problem.
Your customers are drawn to partners who look like the obvious choice.
If your brand, site, and story don’t scream credibility, they whisper “risk.”
#AgencyGrowth #Positioning #B2BMarketing #BrandStrategy
It’s an attractiveness problem.
Your customers are drawn to partners who look like the obvious choice.
If your brand, site, and story don’t scream credibility, they whisper “risk.”
#AgencyGrowth #Positioning #B2BMarketing #BrandStrategy
November 10, 2025 at 10:08 PM
If your pipeline’s slowing down, it’s not a lead problem.
It’s an attractiveness problem.
Your customers are drawn to partners who look like the obvious choice.
If your brand, site, and story don’t scream credibility, they whisper “risk.”
#AgencyGrowth #Positioning #B2BMarketing #BrandStrategy
It’s an attractiveness problem.
Your customers are drawn to partners who look like the obvious choice.
If your brand, site, and story don’t scream credibility, they whisper “risk.”
#AgencyGrowth #Positioning #B2BMarketing #BrandStrategy
Good design doesn’t sell products. It sells confidence.
People buy because they trust that what’s behind the pixels is solid. Design is just how that trust gets packaged.
What’s your design really making people feel?
#ProductDesign #Branding #UX
People buy because they trust that what’s behind the pixels is solid. Design is just how that trust gets packaged.
What’s your design really making people feel?
#ProductDesign #Branding #UX
November 10, 2025 at 1:53 PM
Good design doesn’t sell products. It sells confidence.
People buy because they trust that what’s behind the pixels is solid. Design is just how that trust gets packaged.
What’s your design really making people feel?
#ProductDesign #Branding #UX
People buy because they trust that what’s behind the pixels is solid. Design is just how that trust gets packaged.
What’s your design really making people feel?
#ProductDesign #Branding #UX
Your standards predict your success more than your strategy ever will. Most people chase outcomes instead of auditing behaviors.
A fifteen-minute weekly review of your non-negotiables will tell you if you’re becoming who you need to be.
#Leadership #Performance #B2B #Mindset
A fifteen-minute weekly review of your non-negotiables will tell you if you’re becoming who you need to be.
#Leadership #Performance #B2B #Mindset
November 8, 2025 at 1:53 PM
Your standards predict your success more than your strategy ever will. Most people chase outcomes instead of auditing behaviors.
A fifteen-minute weekly review of your non-negotiables will tell you if you’re becoming who you need to be.
#Leadership #Performance #B2B #Mindset
A fifteen-minute weekly review of your non-negotiables will tell you if you’re becoming who you need to be.
#Leadership #Performance #B2B #Mindset
High-performing teams don’t argue about priorities, they align on non-negotiables. When everyone knows the standards, decisions make themselves.
End every week with one question: did we live up to what we said matters most?
#TeamBuilding #Leadership #Operations #B2B
End every week with one question: did we live up to what we said matters most?
#TeamBuilding #Leadership #Operations #B2B
November 7, 2025 at 10:08 PM
High-performing teams don’t argue about priorities, they align on non-negotiables. When everyone knows the standards, decisions make themselves.
End every week with one question: did we live up to what we said matters most?
#TeamBuilding #Leadership #Operations #B2B
End every week with one question: did we live up to what we said matters most?
#TeamBuilding #Leadership #Operations #B2B
Weekly reflection is the cheapest leadership development program you’ll ever run. Write your non-negotiables, live by them, and audit yourself every Friday.
Growth starts when you start holding yourself accountable.
#Entrepreneurship #Leadership #Mindset #B2B
Growth starts when you start holding yourself accountable.
#Entrepreneurship #Leadership #Mindset #B2B
November 7, 2025 at 1:53 PM
Weekly reflection is the cheapest leadership development program you’ll ever run. Write your non-negotiables, live by them, and audit yourself every Friday.
Growth starts when you start holding yourself accountable.
#Entrepreneurship #Leadership #Mindset #B2B
Growth starts when you start holding yourself accountable.
#Entrepreneurship #Leadership #Mindset #B2B
Customers don’t leave because you messed up. They leave because you stopped showing that you care. No one fires a partner who makes them feel understood.
When was the last time your clients felt seen, not sold to?
#B2B #CustomerExperience #ClientRetention #Leadership
When was the last time your clients felt seen, not sold to?
#B2B #CustomerExperience #ClientRetention #Leadership
November 6, 2025 at 10:08 PM
Customers don’t leave because you messed up. They leave because you stopped showing that you care. No one fires a partner who makes them feel understood.
When was the last time your clients felt seen, not sold to?
#B2B #CustomerExperience #ClientRetention #Leadership
When was the last time your clients felt seen, not sold to?
#B2B #CustomerExperience #ClientRetention #Leadership