As we remember the 22 people who lost their lives and the countless others who were affected, we also remember that in the cracks of heartbreak, the light of good people finds a way through. With compassion, with courage, and with hope.
Thinking of my beloved Manchester today ♥️🐝

It’s also always interesting for Bliss UK to get such a deep insight into what journalists and producers stateside are prioritising — especially for those organisations looking to build visibility both here and across the pond. 🇬🇧🇺🇸

#PR #marketing

Thank you to everyone who joined us and to the panel for their insights.

We regularly have members of the media in Bliss’s offices and it’s such a great opportunity to have valuable, candid conversations that can help both sides work effectively together.

🔸Be proactive - the most successful pitches anticipate what the show will need before they know they need it.

🔸 Offering exclusivity significantly increases the chances of securing a booking - morning show producers often talk to each other.

🔸 Visual storytelling is essential for U.S. morning and news shows. Producers want to see what the segment will look like on air, so include compelling visuals & cleared B-roll in pitches.

A few takeaways from the evening included:

🔸 U.S. media moves extremely fast and they expect local context—knowing the producer or booker directly can “make or break” a placement.

We were joined by a panel of producers for some of the U.S.'s most-watched shows, who discussed how they are approaching stories in today’s fast-paced, ever-evolving news cycle — and how PR's can be genuinely helpful (and limit "just circling back..." emails) to secure broadcast coverage.

This quote from partner Tony Randle sums it up:

“AI won’t replace the legal profession, but lawyers who use AI will replace lawyers who don’t.”

A valuable reminder for all of us – AI isn’t coming for your job (yet), but ignoring it definitely isn’t the move! (5/5) #legaltech

Credit to Shoosmiths for:

✅ Educating and incentivising lawyers to use AI to drive efficiency.
✅ Taking a transparent, responsible approach.
✅ Not burying their heads in the sand and pretending AI won’t touch them - it's coming for every industry. (4/5)

I love how they're tackling the "shadow adoption" problem head-on. Instead of lawyers secretly using #AI tools (which research shows happens a lot) and creating security risks, they're incentivising transparency and collective learning. (3/5)

#legaltech #futureofwork

As someone who’s been in-house at a law firm (and still follows the legal press with a bit too much enthusiasm), law firms aren’t the poster children for innovation but this is a very interesting example of a firm actively thinking about the future, not just hoping it won’t arrive too quickly. (2/5)

Account Director - blissintegrated.applytojob.com/apply/NRhWNI... #PRjobs #marketingjobs

Associate Account Executive - blissintegrated.applytojob.com/apply/HTpCSQ... #PRjobs #marketingjobs

✅ Associate Account Executive
✅ Account Director

If you have any questions about the roles, please feel free to drop me a message.

Links to the roles are below…

If you know someone who embodies Bliss's values of being smart and kind - whether they are looking to start their career in #corporatecommunications, or a talented B2B communications expert with strong networking skills who wants to play a key role in our growth - then we are hiring for...