Let alone the fact that this push is much more far reaching than what Meta is doing here - i.e. no consent, no personalisation at all, but offering a free service without the ability to monetise it.
#privacy #digitaladvertising

One must wonder if people advocating to restrict "normal sized" digital service in the same manner as juggernauts like Meta don't realise that this will totally undermine the intention of the #DMA.

I'm sure we'll still see claims that try to dispute the above and claim this is done out of a necessity related to the GDPR.

2. This is certainly not a third choice approach that some regulators / the commission (in context of the cookie pledge) are pushing for without a legal foundation - its still personalised advertising, it is still based on consent (in a Pay or Okay fashion)

In relation to the upcoming Pay-or-Consent Workshop with the EDPB and likely reactions:

1. This change is not about GDPR and freely given consent. This is about a gatekeeper being restricted because of its dominant position w.r.t consumer access and access to data

All of this is done in light of Meta being designated a hashtag#Gatekeeper under the DMA, which mandates gatekeepers to offer users a less personalised way to consume their services without degraded quality of the service. If the commission accepts this approach remains to be seen.

3. It's quite likely that only a very small fraction of users will do so. If they do Meta will still show them personalised ads based on their profile information, the content consumed in the session and the ads the interact with. In addition they'll need to live with non-skippable ads

2. The main UI now hints a possible LATER choice to opt for less personalised ads - it is not available directly in the main UI flow. In fact once a user took the binary choice they can later dig into their privacy settings and change their "Advertising Experience" to a less personalised one

1. It remains a binary choice in the main UI Flow to either Pay (a now reduced fee) or Consent to personalised ads