Author of the book "Market-Oriented Disinformation Research."
https://www.carlosdiazruiz.com
doi.org/10.4324/9781...
doi.org/10.4324/9781...
Does she know Google does programmatic advertising at scale?
blog.google/around-the-g...
Does she know Google does programmatic advertising at scale?
blog.google/around-the-g...
www.thebriefing.ie/google-just-...
www.thebriefing.ie/google-just-...
"Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent."
theconversation.com/disinformati...
"Most brands do not want to be associated with hate speech and bot farms, but they are. It is easy to look the other way in such a technically complicated market, but marketers have a responsibility. Brands become complicit by remaining silent."
theconversation.com/disinformati...
Hint: Programmatic advertising creates a black hole that marketers are not keen to open.
doi.org/10.1080/0267...
Hint: Programmatic advertising creates a black hole that marketers are not keen to open.
doi.org/10.1080/0267...
Did digital marketers know? Apparently, no. How is it possible?
Advertisers give money to AdTech vendors, and in return, they receive a "trust me, bro" graph.
www.bbc.com/future/artic...
Did digital marketers know? Apparently, no. How is it possible?
Advertisers give money to AdTech vendors, and in return, they receive a "trust me, bro" graph.
www.bbc.com/future/artic...
How is it possible that brands did not know they are helping fund this horrible content? Good question.
adalytics.io/blog/adtech-...
How is it possible that brands did not know they are helping fund this horrible content? Good question.
adalytics.io/blog/adtech-...
Organizing is hard work, and work seems less exciting than the latest rant.
Organizing is hard work, and work seems less exciting than the latest rant.
Now, they get easily distracted by whatever new rant or AI video. Many seem to be already bored.
Now, they get easily distracted by whatever new rant or AI video. Many seem to be already bored.
It is boring to focus on what is important: it requires dedication. It is easier to go with whatever is the outrage of the week: maybe some silly AI video or another rant.
Doing the hard work is not exciting; it is mostly boring. But that is precisely what needs to be done.
It is boring to focus on what is important: it requires dedication. It is easier to go with whatever is the outrage of the week: maybe some silly AI video or another rant.
Doing the hard work is not exciting; it is mostly boring. But that is precisely what needs to be done.