Going passwordless isn’t a switch flip — it’s a full identity rethink. This piece walks through what actually breaks, works and sticks in the real world.

With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.

With any new technology adoption, leaders set the tone that influences its success or failure. Learn about leadership's role when implementing AI into an organization and how to balance efficiency without becoming overreliant.

Join us as we host daily 30-minute conversations with industry leaders to discuss all things data privacy!

How end-to-end encryption is the wall that keeps our digital secrets safe – and why modern life would be unimaginable without it

By Cara Sloman, CEO, Force4 Technology Communications   Susan (not her real name), the CEO of a B2B tech company, finished her presentation at a prestigious tech conference and asked if there were any questions. An attendee asked if perhaps the solution Susan had explained was a bit late to the market. Susan snapped back, “I make million-dollar decisions every day! Don’t you think I’ve done my market research?” She then addressed the whole audience: “Does anyone have any relevant questions?”  I think everyone can agree that this is not a good look.  Among the many qualities a successful...

This survey examines the current state of the PR industry, empowering you with the intel you need to prepare, prioritize, and plan effectively for 2026.

By Cara Sloman, CEO, Force4 Technology Communications   In the fast-paced business world, cultivating strong strategic alliances is crucial for successful leadership and strategy. Forging strong alliances provides a competitive edge, leading to enhanced insights, collaborative opportunities and strategic advantages. Let’s explore the types of business relationships and best practices for building them.  Key principles and benefits of building strategic relationships  Trust, communication and value are the key principles in building strategic relationships. For leaders, strong business...

As AI regulation proliferates locally, regionally and nationally, learn the differences that can benefit or restrict business operations.

In a world of digital noise and curated personas, authenticity fosters a deeper, more lasting connection. Networking for today's world (and tomorrow's) will require a balance of technology and human touch.

Using these 4 key skills, you can improve your emotional intelligence and increase your success at work, school, and in your relationships.

National Mentoring Month is celebrated annually in January. Entrepreneurs and marketers seeking to commemorate National Mentoring Month can leverage this dedicated occasion to showcase their offerings and services.  This article explores creative ways to celebrate the month, including collaborating with local mentoring organizations or introducing exclusive promotions and incentives.  Additionally,…

By Cara Sloman, CEO Generative AI is changing how audiences discover, consume and trust information — and with it, the rules of PR and marketing. As tools like Google’s AI Overviews and ChatGPT become the front door to content, a new discipline is emerging: Generative Engine Optimization (GEO). Companies must understand how GEO is reshaping brand visibility, why earned and owned content must evolve, and what businesses should be doing to prepare for a generative-first future. What is GEO, and how does it differ from traditional SEO? GEO is the practice of optimizing content to appear in...

Tracking brand mentions in AI has shifted from PR vanity metric to a real measure of business value.

Big moments like launches and funding rounds are just the beginning. The real ROI comes from what you do next.