✅ 2,567 subs for the outforce(.)xyz newsletter.

Every new edition is driving 60+ unique clicks to the latest job posts so far.

New referral program = a detailed remote work guide when 3 candidates referred?

Boosts revenue is starting to roll in for the South African newsletter.

Only 2 boosts live so far that include SA in its restrictions, but we’re pushing for more SA inclusion.

Proof that an offshore target audience can also work with Beehiiv’s monetization.

6/ Then, there are people like me, creating case studies about Baked Design's roasting strategy, and that drives even more traffic.

5/ Nick shares his MRR gains from the design roasts, creating viral "build in public" content.

This boosts both his MRR and also engagement on his posts even further.

4/ Some people even copy his roasting strategy and tag him for inspiration.

3/ Folks often share their landing page designs and tag Nick to roast them.

This makes him look like a big deal to their followers since they tagging someone for their opinion.

That helps Nick reach more users through their followers.

2/ People often ask Nick about his main growth driver, allowing him to reference one of his roast examples.

This highlights his design quality and reignites engagement from older roasts.

How he does it:

1/ This variation where Nick roasts everyone who comments on his post essentially gives out free value to anyone who shares their landing page, leading to a massive spike in engagement.

This means more eyes on his work and boosting engagement on his content even further.

Here's how it creates a viral growth loop:
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- Nick's tweets have longevity because people enjoy revisiting different design inspirations from landing page roasts.

- Each roast offers something new visually, keeping the content strategy engaging.

Nick targets users who shared their landing page designs in public, looking for feedback on their landing pages or those tagging him directly for input.

He then quote-tweets their landing page with his design tweaks, sharing them publicly with his followers.

Nick's design agency hit $130k MRR with a simple 'design roasting' content strategy.

Here's how he did it:

My offshore job board newsletter just hit 850 subs.

Gaining a new sub for every $0.21 spent on Facebook ads.

Welcome survey completion rates over 90% with 11 questions, getting their years experience, specialties etc.

55% OR and 9% CTR

Time to increase ad spend?

#buildinpublic