Calibrate Analytics
banner
calibrateanalytics.bsky.social
Calibrate Analytics
@calibrateanalytics.bsky.social
At Calibrate Analytics, our goal is to help you drive better business analytics throughout the data journey: transfers, transformations, and visualizations.
Waiting on data shouldn’t slow you down!

If internal bottlenecks or limited bandwidth are holding back your analytics team, there’s a no-code solution that can help you move faster without overloading resources.

🔗 calibrate-analytics.com/insights/202...

#DataAnalytics #ETL #DataAutomation
November 6, 2025 at 4:34 PM
The 1-10-100 Rule: $1 to fix a data error early, $10 once it hits your systems, $100 when it affects your bottom line.

Catch issues like GA4 misconfigurations before they snowball.

🔗 calibrate-analytics.com/insights/202...

#DataAnalytics #GA4 #DataIntegrity #MarketingAnalytics #BusinessData
November 4, 2025 at 1:30 PM
Seeing strange spikes, missing metrics, or a dashboard that feels... possessed? 👀

𝘠𝘰𝘶𝘳 𝘥𝘢𝘵𝘢 𝘮𝘪𝘨𝘩𝘵 𝘣𝘦 𝘩𝘢𝘶𝘯𝘵𝘦𝘥! From ghost reports to zombie metrics, bad data can lead to scary business decisions.

Learn more 👇
🔗 calibrate-analytics.com/insights/202...

#DataAnalytics
October 30, 2025 at 12:02 PM
When working with #GA4 exports to #BigQuery, navigating nested and repeated fields inside BigQuery tables can make analysis challenging.

In this week's blog, learn how to unnest, flatten, and transform GA4 data into a clean, reporting-ready format.

🔗 calibrate-analytics.com/insights/202...
October 21, 2025 at 5:44 PM
Organizing data from too many sources? We’ve got you.

Learn how to centralize, automate, and clean your data so it’s ready for analysis and decision-making.

🔗 calibrate-analytics.com/insights/202...

#DataAnalytics #MarketingAnalytics #ETL #BigQuery #Snowflake #DataPipelines #DataGovernance
October 17, 2025 at 1:36 PM
Data is only as valuable as it is reliable.

Even ˢᵐᵃˡˡ periods of downtime can ripple across teams, wasting hours and hurting ROI.

Learn how to measure data pipeline reliability, and fix hidden costs 👇

🔗 calibrate-analytics.com/insights/202...

#DataAnalytics #DataPipeline #DataROI #ETL
October 15, 2025 at 11:22 AM
October at Calibrate: product updates, key Launchpad features, fresh blog content, and a behind-the-scenes Q&A with Lance Abbrederis 🚀

🔗 www.linkedin.com/pulse/fraud-...

#DataAnalytics #BigQueryTips #DigitalMarketing #DataPipelines #AnalyticsStrategy
October 9, 2025 at 4:17 PM
✨ 𝗠𝗘𝗘𝗧 𝗧𝗛𝗘 𝗧𝗘𝗔𝗠 ✨

Our series continues with Lance Abbrederis, Co-Founder and Head of Operations.

Known as the company's operational backbone, Lance keeps things running smoothly while driving innovative analytics.

Learn his pettiest grievance & more! 👇
October 7, 2025 at 12:30 PM
Generic AI tools can only get you so far.

The next step is training them with data that's 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 so they can provide accurate, real-time responses in platforms like #MicrosoftTeams or #Slack.

Get started:
🔗 calibrate-analytics.com/insights/202...

#AIChatbots #RealTimeData
September 18, 2025 at 4:35 PM
ETL is evolving fast!

From low-code tools to AI-driven orchestration and serverless architecture, the way businesses move their data is changing.

𝗙𝗼𝘂𝗿 𝗧𝗿𝗲𝗻𝗱𝘀 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗘𝗧𝗟
🔗 calibrate-analytics.com/insights/202...

#DataIntegration #ETLStrategy #AI #MachineLearning #DataAnalytics
September 16, 2025 at 3:40 PM
Test your analytics knowledge! Which of these is a real-world example of #LinearRegression?

1. Campaign performance
2. Sales & revenue
3. Housing price predictions
4. Financial forecasting
5. Medical diagnoses

Trick question! It's all of them.

More:
🔗 calibrate-analytics.com/insights/202...
September 11, 2025 at 5:05 PM
BigQuery’s #ContinuousQueries make it possible to view data the moment it streams in, strategic for spotting fraud as it happens or monitoring campaign performance.

Learn why these Queries matter, when to use them & how to get started.

🔗 calibrate-analytics.com/insights/202...

#BigQuery
September 9, 2025 at 3:28 PM
Stop digging through dashboards just to answer simple questions.

With the right data connections, you can use #Gemini to query your data and get answers in real time.

Our guide walks you through it 👇

🔗 calibrate-analytics.com/insights/202...

#ConversationalAnalytics #LookerStudioPro #BigQuery
September 3, 2025 at 12:45 PM
Maximize your use of the Google Ads API by bringing ad-level performance directly into your Looker Studio reports. 🔍

Learn how:
🔗 calibrate-analytics.com/insights/202...

#GoogleAdsAPI #BigQuery #LookerStudio #Analytics #DataIntegration #PerformanceMarketing #MarketingAnalytics
August 28, 2025 at 1:15 PM
If endless API troubleshooting and rate limits are slowing you down, this is for you.

Here are 4 advantages of using #BigQuery with Looker Studio instead of relying only on native API connections.

Read more:
🔗 calibrate-analytics.com/insights/202...

#AnalyticsStrategy #LookerStudio
August 26, 2025 at 1:10 PM
📢 We're covering the latest data news in our Aug article.

Learn about predictive analytics, AI Connect chatbot capabilities, and the easiest way to turn email attachments into dashboards.

🔗 www.linkedin.com/pulse/smarte...

#DataAnalytics #MarketingAnalytics #PredictiveAnalytics
August 21, 2025 at 4:56 PM
Modern data management is real time, automated, & precise.

Discover how the analytics landscape has evolved beyond just ETL, & why keeping your stack current is important.

🔗 calibrate-analytics.com/insights/202...

#DataAnalytics #DataManagement #DataStreaming #ETL #MarketingAnalytics
August 19, 2025 at 11:44 AM
𝗔𝗧𝗧𝗡: 𝗵𝗼𝘁𝗲𝗹 𝗮𝗻𝗱 𝗿𝗲𝘀𝗼𝗿𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀!

Hotels using #Cendyn DMP, #Koddi, and #derbysoft can pipe metasearch data straight to dashboards with Launchpad.

Book a demo:
🔗 calibrate-analytics.com/contact

#HotelMarketing #Metasearch #DataTools #HospitalityMarketing
August 14, 2025 at 4:58 PM
Google Search Console keeps 16 months of data, making YoY SEO reporting tricky if you need to see further back.

Learn how to connect GSC to Launchpad and build your own archive in BigQuery. No SQL needed.

🔗 calibrate-analytics.com/insights/202...

#GSC #BigQuery #GSCAPI #MarketingAnalytics
August 5, 2025 at 3:48 PM
What if your #Slack or #Teams chat came with an AI assistant that knows your business? 💭

How to build a chatbot that connects to your data and communicates instantly:

🔗 calibrate-analytics.com/insights/202...

#AIInnovation #AIAssistant #SlackIntegration #TeamsIntegration #ProductivityTools
July 31, 2025 at 1:01 PM
📣 Stop exporting CSVs.

Launchpad streams Facebook and Instagram lead form data straight to your CRM or database, no delay, no manual work.

Capture leads in real time and follow up faster.

🔗 calibrate-analytics.com/insights/202...

#LeadAutomation #RealTimeData #CalibrateAnalytics #FacebookLeads
July 22, 2025 at 12:02 PM
What’s new at Calibrate this month?

→ Auto-load CSVs into reports
→ Looker Studio goes responsive
→ Launchpad gets new automation tricks

Plus, one analytics fact you probably haven’t heard.

🔗 www.linkedin.com/pulse/whats-...

#DataAnalytics #LookerStudio #MarketingAnalytics
July 17, 2025 at 4:45 PM
🆕 Looker Studio responsive dashboards are here! Easier to read on mobile, simpler to design.

We cover when to use them, how to build them, and share tips from our experts.

🔗 calibrate-analytics.com/insights/202...

#LookerStudio #DashboardDesign #ResponsiveDashboards #CalibrateAnalytics
July 1, 2025 at 12:01 PM
If you use #LookerStudio or #PowerBI and have wondered about the best approach for visualizing your #GA4 data with custom #DataFunnel charts, this article outlines both options with step-by-step instructions to help you get it done.

🔗 calibrate-analytics.com/insights/202...

#DigitalAnalytics
June 17, 2025 at 6:31 PM
🦉 𝗟𝗮𝗻𝗰𝗲’𝘀 𝗪𝗶𝘀𝗲 𝗪𝗼𝗿𝗱𝘀: 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗢𝘂𝗿 𝗖𝗼-𝗙𝗼𝘂𝗻𝗱𝗲𝗿

A polished dashboard is worthless if the data behind it isn’t solid. Good decisions start with clean, accurate numbers.

#DataQuality #DataIntegrity #AnalyticsTips
May 28, 2025 at 5:52 PM