More casual users also opened the app twice as often per day by September of last year, and power users continued to open the app about 20 times per day.

We measured three metrics: daily watch time, app opens, and time to swipe to next video. For users who were spending about a half hour a day on the app in April 2024, watch time more than doubled 5 months later, sometimes even quadrupling. Heavier users continued to spend over 4 hrs a day on TikTok.

Not enough hype for one of the greatest shows of all time returning

a not insignificant number of people heard the news from this frog

This comment was from an over 3 hour conversation Kennedy had with influencer 19Keys last year:
youtu.be/se6rf8UxuVM?...

part 3 of 3

part 2 of 3

Lauren and I talk a bit more about our reporting in this fab video by Drea Cornejo

www.washingtonpost.com/health/2025/...

(Part 1 of 3)