@brock11johnson.bsky.social
In 2026 job security is a myth.
Your personal brand is the new safety net.
Your personal brand is the new safety net.
January 27, 2026 at 11:01 PM
In 2026 job security is a myth.
Your personal brand is the new safety net.
Your personal brand is the new safety net.
Engagement tip that fixes a LOT:
Stop burying your CTA in the last line of a long caption.
Put it on the screen or say it in the reel.
Stop burying your CTA in the last line of a long caption.
Put it on the screen or say it in the reel.
January 27, 2026 at 7:30 PM
Engagement tip that fixes a LOT:
Stop burying your CTA in the last line of a long caption.
Put it on the screen or say it in the reel.
Stop burying your CTA in the last line of a long caption.
Put it on the screen or say it in the reel.
You don’t need to be young, hot, techy, or rich to build a personal brand.
You need a story that helps someone (and it will help them because they can relate to it)
If you’re breathing, you’ve got one!!
You need a story that helps someone (and it will help them because they can relate to it)
If you’re breathing, you’ve got one!!
January 27, 2026 at 1:30 AM
You don’t need to be young, hot, techy, or rich to build a personal brand.
You need a story that helps someone (and it will help them because they can relate to it)
If you’re breathing, you’ve got one!!
You need a story that helps someone (and it will help them because they can relate to it)
If you’re breathing, you’ve got one!!
Best keyword research tool?
The comments section.
Your audience will literally tell you what to say.
The comments section.
Your audience will literally tell you what to say.
January 26, 2026 at 10:01 PM
Best keyword research tool?
The comments section.
Your audience will literally tell you what to say.
The comments section.
Your audience will literally tell you what to say.
FaceTime Reels win because:
• Simpler words are easier to understand
• Imperfections feel honest
• Energy beats aesthetics
• Simpler words are easier to understand
• Imperfections feel honest
• Energy beats aesthetics
January 26, 2026 at 5:23 PM
FaceTime Reels win because:
• Simpler words are easier to understand
• Imperfections feel honest
• Energy beats aesthetics
• Simpler words are easier to understand
• Imperfections feel honest
• Energy beats aesthetics
Your tips might already be “out there.”
But your story, your lens, and your lived experience aren’t.
That’s the part people follow.
But your story, your lens, and your lived experience aren’t.
That’s the part people follow.
January 25, 2026 at 11:01 PM
Your tips might already be “out there.”
But your story, your lens, and your lived experience aren’t.
That’s the part people follow.
But your story, your lens, and your lived experience aren’t.
That’s the part people follow.
You don’t need better gear, cameras, editing, etc
You need fewer retakes, less overthinking, and less filtering
You need fewer retakes, less overthinking, and less filtering
January 25, 2026 at 6:36 PM
You don’t need better gear, cameras, editing, etc
You need fewer retakes, less overthinking, and less filtering
You need fewer retakes, less overthinking, and less filtering
Myth: “I’m too young / too old.”
BS.
People follow people they relate to. Be that.
BS.
People follow people they relate to. Be that.
January 25, 2026 at 12:01 AM
Myth: “I’m too young / too old.”
BS.
People follow people they relate to. Be that.
BS.
People follow people they relate to. Be that.
Talk like you text.
Post like you speak.
Good Reels feel like Facetimes, not TedTalks.
Post like you speak.
Good Reels feel like Facetimes, not TedTalks.
January 24, 2026 at 8:01 PM
Talk like you text.
Post like you speak.
Good Reels feel like Facetimes, not TedTalks.
Post like you speak.
Good Reels feel like Facetimes, not TedTalks.
Your mistakes are not flaws.
They’re proof you’re not a Ai robot.
They’re proof you’re not a Ai robot.
January 24, 2026 at 3:30 PM
Your mistakes are not flaws.
They’re proof you’re not a Ai robot.
They’re proof you’re not a Ai robot.
Unpopular opinion: filters don’t make you look better.
They make you look less real.
They make you look less real.
January 23, 2026 at 11:45 PM
Unpopular opinion: filters don’t make you look better.
They make you look less real.
They make you look less real.
Spend 3 hours editing... 7 Likes
FaceTime clip that you hardly thought about... best post of January.
JUST PRESS POST.
FaceTime clip that you hardly thought about... best post of January.
JUST PRESS POST.
January 23, 2026 at 5:30 PM
Spend 3 hours editing... 7 Likes
FaceTime clip that you hardly thought about... best post of January.
JUST PRESS POST.
FaceTime clip that you hardly thought about... best post of January.
JUST PRESS POST.
Your only real goal this month:
prove to yourself you can stay consistent.
prove to yourself you can stay consistent.
January 23, 2026 at 12:30 PM
Your only real goal this month:
prove to yourself you can stay consistent.
prove to yourself you can stay consistent.
Your audience isn’t judging your lighting.
They’re deciding if they believe you.
They’re deciding if they believe you.
January 22, 2026 at 10:32 PM
Your audience isn’t judging your lighting.
They’re deciding if they believe you.
They’re deciding if they believe you.
Most creators don’t fail from bad content.
They fail from being afraid to test.
They fail from being afraid to test.
January 22, 2026 at 8:01 PM
Most creators don’t fail from bad content.
They fail from being afraid to test.
They fail from being afraid to test.
You don’t need a viral post.
You need a realistic posting rhythm you won’t quit by February.
If you've missed a few days of posting already this year (or haven't posted since 2025), just start posting again. You'll be okay.
You need a realistic posting rhythm you won’t quit by February.
If you've missed a few days of posting already this year (or haven't posted since 2025), just start posting again. You'll be okay.
January 22, 2026 at 4:02 PM
You don’t need a viral post.
You need a realistic posting rhythm you won’t quit by February.
If you've missed a few days of posting already this year (or haven't posted since 2025), just start posting again. You'll be okay.
You need a realistic posting rhythm you won’t quit by February.
If you've missed a few days of posting already this year (or haven't posted since 2025), just start posting again. You'll be okay.
SEO on Instagram is way simpler than people make it.
Use the words your audience uses.
Not the words “experts” want to sound smart with.
Use the words your audience uses.
Not the words “experts” want to sound smart with.
January 21, 2026 at 11:30 PM
SEO on Instagram is way simpler than people make it.
Use the words your audience uses.
Not the words “experts” want to sound smart with.
Use the words your audience uses.
Not the words “experts” want to sound smart with.
The algorithm doesn’t care about your resolutions.
It responds to repetition.
It responds to repetition.
January 21, 2026 at 8:30 PM
The algorithm doesn’t care about your resolutions.
It responds to repetition.
It responds to repetition.
Here's how I think about Trial Reel:
You can’t strike out if there’s no scoreboard.
You're free to swing and swing and swing (post and post and post) without a fear of "striking out"
You can’t strike out if there’s no scoreboard.
You're free to swing and swing and swing (post and post and post) without a fear of "striking out"
January 21, 2026 at 3:30 PM
Here's how I think about Trial Reel:
You can’t strike out if there’s no scoreboard.
You're free to swing and swing and swing (post and post and post) without a fear of "striking out"
You can’t strike out if there’s no scoreboard.
You're free to swing and swing and swing (post and post and post) without a fear of "striking out"
Why “ugly” Reels work:
• Faster to produce
• Feel conversational
• Look like friends, not ads
• Faster to produce
• Feel conversational
• Look like friends, not ads
January 20, 2026 at 11:20 PM
Why “ugly” Reels work:
• Faster to produce
• Feel conversational
• Look like friends, not ads
• Faster to produce
• Feel conversational
• Look like friends, not ads
Unpopular opinion: new year strategies fail because they ignore real life.
Build around your *actual* life, priorities, and schedule, not your ambition & excitement.
Build around your *actual* life, priorities, and schedule, not your ambition & excitement.
January 20, 2026 at 5:30 PM
Unpopular opinion: new year strategies fail because they ignore real life.
Build around your *actual* life, priorities, and schedule, not your ambition & excitement.
Build around your *actual* life, priorities, and schedule, not your ambition & excitement.
Why Trial Reels work:
• Shown to non-followers
• No algorithm history attached
• No pressure to "get views"
• Shown to non-followers
• No algorithm history attached
• No pressure to "get views"
January 20, 2026 at 2:31 PM
Why Trial Reels work:
• Shown to non-followers
• No algorithm history attached
• No pressure to "get views"
• Shown to non-followers
• No algorithm history attached
• No pressure to "get views"
If it worked in 2025, it’ll work in 2026.
Don’t throw away good posts just because the year changed.
Don’t throw away good posts just because the year changed.
January 20, 2026 at 1:06 AM
If it worked in 2025, it’ll work in 2026.
Don’t throw away good posts just because the year changed.
Don’t throw away good posts just because the year changed.
Use Trial Reels to test:
- Hooks
- Formats
- Opinions
- Story angles
Remake the winners for your main feed (don't "upgrade" them or they won't perform as well)
- Hooks
- Formats
- Opinions
- Story angles
Remake the winners for your main feed (don't "upgrade" them or they won't perform as well)
January 19, 2026 at 10:30 PM
Use Trial Reels to test:
- Hooks
- Formats
- Opinions
- Story angles
Remake the winners for your main feed (don't "upgrade" them or they won't perform as well)
- Hooks
- Formats
- Opinions
- Story angles
Remake the winners for your main feed (don't "upgrade" them or they won't perform as well)
Highly edited content signals effort, tools, and time.
Real content creates trust.
Trust is what converts.
Real content creates trust.
Trust is what converts.
January 19, 2026 at 7:30 PM
Highly edited content signals effort, tools, and time.
Real content creates trust.
Trust is what converts.
Real content creates trust.
Trust is what converts.