🌎 PB&J improvements do not hinge on any particular group—we see gains across education, race, income, and gender. 🌈📊🤝

(7/n)

📊 We tested PB&J on two tasks: predicting opinions and movie ratings. PB&J consistently outperformed methods based on demographics and/or judgments. Using scaffolds boosted performance even more! 🎥🗳️🏆

(5/n)

🧠 We introduce PB&J (Psychology of Behaviour and Judgments) that draws from folk psychology—the way people naturally explain each other’s actions. PB&J adds LLM-generated rationales to personas, helping models better represent user behavior. 📚🧩💬

(3/n)

Reasoning about the "why" behind user behavior can improve LLM personas! ✨🧠📈

📝Excited to share our new work: Improving LLM Personas via Rationalization with Psychological Scaffolds

🔗 arxiv.org/abs/2504.17993
🧵 (1/n)