💯. The Art of the Deal is basically “say crazy shit”, throw out threats, steal as much as possible.

Also, sorry. Definitely been there. File it away and sell it later to better clients.

Clients get the work they deserve. The ones that have great taste deserve more credit.

Yes. This is why going fully remote during the pandemic harmed the creative output. We lost the ambient feedback of being around experienced practitioners all the time. People didn’t learn from each other as much.

This is the difference between internal and external. Incentives change what is “good” over time. Taste calibrated with the outside world is an important part of what a good agency partner brings to the table.

This taste is shaped largely by incentives. When you are agency-side, you know your worth is dependent on the quality of your work over time. You need to make stuff that people like so you are closely attuned to what people like.

Not particularly charming, clever, nor clear about what we're supposed to remember. All I end up thinking is that they've built Siri into ugly Raybans?

AI: raising the floor, lowering the ceiling, making creative for free that no one will be influenced by.

“Hey so we went ahead and wrote the brief without you, do you think you can take a look and punch it up?”

#trumpflation is only going to get worse and hurt the working class.