Brent W Peterson
@brentwpeterson.bsky.social
Founder of ContentBasis, AI-powered content for Shopify. 5x Magento Master. Podcast @talkcommerce.bsky.social, global speaker. EO member. Endurance athlete: 33 marathons |
Currently working on RequestDesk.ai | #FreeJoke projects.
Currently working on RequestDesk.ai | #FreeJoke projects.
Pinned
After spending an hour unclogging the bathroom sink I felt pretty drained
You can't optimize what you haven't tested. And you can't test without consistent publishing. You need 100+ pieces of content to see what truly resonates. Content Cucumber solves this with trained human writers on a predictable schedule. Don't quit at 10 posts.
February 10, 2026 at 2:29 PM
You can't optimize what you haven't tested. And you can't test without consistent publishing. You need 100+ pieces of content to see what truly resonates. Content Cucumber solves this with trained human writers on a predictable schedule. Don't quit at 10 posts.
real output from my AI planning poker:
optimist: 1hr. clone a template.
skeptic: 4hrs. design + form + tracking + mobile
busy exec: 1hr. ship it ugly.
multitasker: 2hrs. 1hr work + 1hr real life
me: 1hr. "I'll build it in my meeting with Jim"
final: 2hrs. would have been 3 without the panel.
optimist: 1hr. clone a template.
skeptic: 4hrs. design + form + tracking + mobile
busy exec: 1hr. ship it ugly.
multitasker: 2hrs. 1hr work + 1hr real life
me: 1hr. "I'll build it in my meeting with Jim"
final: 2hrs. would have been 3 without the panel.
February 9, 2026 at 5:23 PM
real output from my AI planning poker:
optimist: 1hr. clone a template.
skeptic: 4hrs. design + form + tracking + mobile
busy exec: 1hr. ship it ugly.
multitasker: 2hrs. 1hr work + 1hr real life
me: 1hr. "I'll build it in my meeting with Jim"
final: 2hrs. would have been 3 without the panel.
optimist: 1hr. clone a template.
skeptic: 4hrs. design + form + tracking + mobile
busy exec: 1hr. ship it ugly.
multitasker: 2hrs. 1hr work + 1hr real life
me: 1hr. "I'll build it in my meeting with Jim"
final: 2hrs. would have been 3 without the panel.
My mother used to say that a way to a man's heart was through his stomach. Lovely woman terrible surgeon
February 9, 2026 at 1:39 PM
My mother used to say that a way to a man's heart was through his stomach. Lovely woman terrible surgeon
estimation is a dirty word in vibe coding circles
"just build it" sounds great until you're explaining to yourself why a 2-hour task ate your whole weekend
the fix isn't more discipline. it's more perspectives. 4 AI agents can give you that in 30 seconds.
"just build it" sounds great until you're explaining to yourself why a 2-hour task ate your whole weekend
the fix isn't more discipline. it's more perspectives. 4 AI agents can give you that in 30 seconds.
February 7, 2026 at 7:59 AM
estimation is a dirty word in vibe coding circles
"just build it" sounds great until you're explaining to yourself why a 2-hour task ate your whole weekend
the fix isn't more discipline. it's more perspectives. 4 AI agents can give you that in 30 seconds.
"just build it" sounds great until you're explaining to yourself why a 2-hour task ate your whole weekend
the fix isn't more discipline. it's more perspectives. 4 AI agents can give you that in 30 seconds.
My wife has forbidden me from making breakfast puns she said if I do I'm toast. My son keeps egging me on
February 6, 2026 at 8:31 PM
My wife has forbidden me from making breakfast puns she said if I do I'm toast. My son keeps egging me on
Why isn't ChatGPT recommending your products? Because your product pages have 3 bullet points and zero context. AI needs detailed content to understand what you offer. RequestDesk.ai creates the product-driven content needed for AI discovery (AEO). Get visible.
February 6, 2026 at 2:29 PM
Why isn't ChatGPT recommending your products? Because your product pages have 3 bullet points and zero context. AI needs detailed content to understand what you offer. RequestDesk.ai creates the product-driven content needed for AI discovery (AEO). Get visible.
my AI planning poker team:
the optimist: "1 point, ship it"
the skeptic: "what about edge cases though"
the busy exec: "make it smaller"
the multitasker: "add an hour for context switching"
I vote too. when we all agree, I move fast. when we disagree, that's
the optimist: "1 point, ship it"
the skeptic: "what about edge cases though"
the busy exec: "make it smaller"
the multitasker: "add an hour for context switching"
I vote too. when we all agree, I move fast. when we disagree, that's
February 6, 2026 at 2:15 PM
my AI planning poker team:
the optimist: "1 point, ship it"
the skeptic: "what about edge cases though"
the busy exec: "make it smaller"
the multitasker: "add an hour for context switching"
I vote too. when we all agree, I move fast. when we disagree, that's
the optimist: "1 point, ship it"
the skeptic: "what about edge cases though"
the busy exec: "make it smaller"
the multitasker: "add an hour for context switching"
I vote too. when we all agree, I move fast. when we disagree, that's
We built a thing. Our WordPress plugin now has a headless API designed for Astro.
Keep your content in WordPress. Keep using the editor. Just add a fast frontend.
Five endpoints, full SEO data, TypeScript library. Free and works without needing our platform.
Keep your content in WordPress. Keep using the editor. Just add a fast frontend.
Five endpoints, full SEO data, TypeScript library. Free and works without needing our platform.
February 6, 2026 at 2:10 PM
We built a thing. Our WordPress plugin now has a headless API designed for Astro.
Keep your content in WordPress. Keep using the editor. Just add a fast frontend.
Five endpoints, full SEO data, TypeScript library. Free and works without needing our platform.
Keep your content in WordPress. Keep using the editor. Just add a fast frontend.
Five endpoints, full SEO data, TypeScript library. Free and works without needing our platform.
For her birthday I took my wife to an apple orchard. We looked at the tree for an hour and half. Not the Apple Watch she was expecting
February 5, 2026 at 10:10 PM
For her birthday I took my wife to an apple orchard. We looked at the tree for an hour and half. Not the Apple Watch she was expecting
Your Shopify content is training AI right now. When someone asks ChatGPT for recommendations, will it suggest your products? Only if you have thorough, detailed content. RequestDesk.ai optimizes your store for both traditional SEO and new AI Answer Engines (AEO). Get visible.
vist.ly/4qgzt
vist.ly/4qgzt
February 5, 2026 at 5:10 PM
Your Shopify content is training AI right now. When someone asks ChatGPT for recommendations, will it suggest your products? Only if you have thorough, detailed content. RequestDesk.ai optimizes your store for both traditional SEO and new AI Answer Engines (AEO). Get visible.
vist.ly/4qgzt
vist.ly/4qgzt
Your blog sounds casual, but your Shopify store sounds corporate? Stop sounding like a committee. RequestDesk.ai uses AI trained on YOUR content to ensure one cohesive voice across every channel—Shopify, WordPress, social. It's brand voice insurance.
February 5, 2026 at 2:29 PM
Your blog sounds casual, but your Shopify store sounds corporate? Stop sounding like a committee. RequestDesk.ai uses AI trained on YOUR content to ensure one cohesive voice across every channel—Shopify, WordPress, social. It's brand voice insurance.
I built a planning poker setup with 4 Claude agents, each with a different estimation bias
the optimist sees the happy path. the skeptic finds hidden work. the busy exec cuts scope. the multitasker accounts for real-world interruptions.
wrote up the whole thing on the blog
the optimist sees the happy path. the skeptic finds hidden work. the busy exec cuts scope. the multitasker accounts for real-world interruptions.
wrote up the whole thing on the blog
February 4, 2026 at 3:25 PM
I built a planning poker setup with 4 Claude agents, each with a different estimation bias
the optimist sees the happy path. the skeptic finds hidden work. the busy exec cuts scope. the multitasker accounts for real-world interruptions.
wrote up the whole thing on the blog
the optimist sees the happy path. the skeptic finds hidden work. the busy exec cuts scope. the multitasker accounts for real-world interruptions.
wrote up the whole thing on the blog
Are your internal teams overwhelmed by the need to create targeted content for rapidly changing catalogs? Tim Baynes points out two major pressures facing companies today: the rapid rate of technological change and the need for "guided selling" that maps specific user personas to complex solutions
February 4, 2026 at 2:14 PM
Are your internal teams overwhelmed by the need to create targeted content for rapidly changing catalogs? Tim Baynes points out two major pressures facing companies today: the rapid rate of technological change and the need for "guided selling" that maps specific user personas to complex solutions
We're doing a different kind of launch. We're inviting 20 Shopify merchants to serve as founding members and help us build RequestDesk.ai. Get early access, locked-in pricing, and direct input on feature development in exchange for honest feedback. Let's build this together.
vist.ly/4q7x3
vist.ly/4q7x3
February 3, 2026 at 5:10 PM
We're doing a different kind of launch. We're inviting 20 Shopify merchants to serve as founding members and help us build RequestDesk.ai. Get early access, locked-in pricing, and direct input on feature development in exchange for honest feedback. Let's build this together.
vist.ly/4q7x3
vist.ly/4q7x3
Is your business tempted to rely solely on AI for content creation, but worried about generic results or damaging your brand authority?
Even with advanced tools, you still need "highly proficient people" to quality check the outputs before they go to a customer.
Even with advanced tools, you still need "highly proficient people" to quality check the outputs before they go to a customer.
February 3, 2026 at 2:14 PM
Is your business tempted to rely solely on AI for content creation, but worried about generic results or damaging your brand authority?
Even with advanced tools, you still need "highly proficient people" to quality check the outputs before they go to a customer.
Even with advanced tools, you still need "highly proficient people" to quality check the outputs before they go to a customer.
I have a friend who writes songs about sewing machines he's a singer song writer or sew it seams
February 3, 2026 at 1:01 PM
I have a friend who writes songs about sewing machines he's a singer song writer or sew it seams
A content supply chain has 4 components:
1. Consistent production (sustainable rhythm)
2. Quality control (on-brand, accurate, valuable)
3. Distribution (reach across channels)
4. Measurement (what works, what does not)
Most ecommerce stores are missing all 4.
vist.ly/4q66f
1. Consistent production (sustainable rhythm)
2. Quality control (on-brand, accurate, valuable)
3. Distribution (reach across channels)
4. Measurement (what works, what does not)
Most ecommerce stores are missing all 4.
vist.ly/4q66f
February 3, 2026 at 10:59 AM
A content supply chain has 4 components:
1. Consistent production (sustainable rhythm)
2. Quality control (on-brand, accurate, valuable)
3. Distribution (reach across channels)
4. Measurement (what works, what does not)
Most ecommerce stores are missing all 4.
vist.ly/4q66f
1. Consistent production (sustainable rhythm)
2. Quality control (on-brand, accurate, valuable)
3. Distribution (reach across channels)
4. Measurement (what works, what does not)
Most ecommerce stores are missing all 4.
vist.ly/4q66f
Someone sent me a cold email with a poem about Content Cucumber. Most outreach gets archived in seconds. This one made me stop and write a seven-stanza poem back.
Two-week sprints and daily routines exist so you have time for the unexpected creative stuff.
Two-week sprints and daily routines exist so you have time for the unexpected creative stuff.
February 2, 2026 at 5:50 PM
Someone sent me a cold email with a poem about Content Cucumber. Most outreach gets archived in seconds. This one made me stop and write a seven-stanza poem back.
Two-week sprints and daily routines exist so you have time for the unexpected creative stuff.
Two-week sprints and daily routines exist so you have time for the unexpected creative stuff.
hot take: the reason your side projects take 3x longer than you think is because you never estimate anything
planning poker exists for a reason. the argument about how long something takes IS the point
what if you could simulate that argument with AI agents? more soon
planning poker exists for a reason. the argument about how long something takes IS the point
what if you could simulate that argument with AI agents? more soon
February 2, 2026 at 4:45 PM
hot take: the reason your side projects take 3x longer than you think is because you never estimate anything
planning poker exists for a reason. the argument about how long something takes IS the point
what if you could simulate that argument with AI agents? more soon
planning poker exists for a reason. the argument about how long something takes IS the point
what if you could simulate that argument with AI agents? more soon
What's the difference between a Vegan and a computer programmer? One is disgusted by a Rack of Lamb and the other is disgusted by a lack of Ram
February 2, 2026 at 3:58 PM
What's the difference between a Vegan and a computer programmer? One is disgusted by a Rack of Lamb and the other is disgusted by a lack of Ram
Erik Huberman built Hawke Media into a dominant agency by proving content marketing isn't optional for service businesses anymore.
Most businesses understand this strategy but struggle with execution. You have expertise worth sharing. The bottleneck is production capacity.
Most businesses understand this strategy but struggle with execution. You have expertise worth sharing. The bottleneck is production capacity.
February 2, 2026 at 2:14 PM
Erik Huberman built Hawke Media into a dominant agency by proving content marketing isn't optional for service businesses anymore.
Most businesses understand this strategy but struggle with execution. You have expertise worth sharing. The bottleneck is production capacity.
Most businesses understand this strategy but struggle with execution. You have expertise worth sharing. The bottleneck is production capacity.
the runners who say "I'll just run by feel" are the ones walking at mile 20
the builders who say "I'll just code by vibes" are the ones scrambling at deadline
estimation is your pace plan for building software
the builders who say "I'll just code by vibes" are the ones scrambling at deadline
estimation is your pace plan for building software
February 2, 2026 at 2:10 PM
the runners who say "I'll just run by feel" are the ones walking at mile 20
the builders who say "I'll just code by vibes" are the ones scrambling at deadline
estimation is your pace plan for building software
the builders who say "I'll just code by vibes" are the ones scrambling at deadline
estimation is your pace plan for building software
hot take: the reason your side projects take 3x longer than you think is because you never estimate anything
planning poker exists for a reason. the argument about how long something takes IS the point
what if you could simulate that argument with AI agents? more soon
planning poker exists for a reason. the argument about how long something takes IS the point
what if you could simulate that argument with AI agents? more soon
February 1, 2026 at 11:11 PM
hot take: the reason your side projects take 3x longer than you think is because you never estimate anything
planning poker exists for a reason. the argument about how long something takes IS the point
what if you could simulate that argument with AI agents? more soon
planning poker exists for a reason. the argument about how long something takes IS the point
what if you could simulate that argument with AI agents? more soon
ChatGPT sent 1.2 billion outgoing referrals to publisher sites in just 3 months.
Users spend 9 minutes per visit on referred sites.
These are not casual clicks. These are engaged potential customers.
AI search is a real channel worth optimizing for.
vist.ly/4puxr
Users spend 9 minutes per visit on referred sites.
These are not casual clicks. These are engaged potential customers.
AI search is a real channel worth optimizing for.
vist.ly/4puxr
January 31, 2026 at 9:14 AM
ChatGPT sent 1.2 billion outgoing referrals to publisher sites in just 3 months.
Users spend 9 minutes per visit on referred sites.
These are not casual clicks. These are engaged potential customers.
AI search is a real channel worth optimizing for.
vist.ly/4puxr
Users spend 9 minutes per visit on referred sites.
These are not casual clicks. These are engaged potential customers.
AI search is a real channel worth optimizing for.
vist.ly/4puxr
Controversial take: AI should empower content writers, not replace them. RequestDesk.ai handles the heavy lifting, drafting, data gathering, formatting, so humans can focus on strategy, brand voice, and final approval. The best of both worlds for Shopify merchants.
vist.ly/4psmd
vist.ly/4psmd
January 30, 2026 at 5:10 PM
Controversial take: AI should empower content writers, not replace them. RequestDesk.ai handles the heavy lifting, drafting, data gathering, formatting, so humans can focus on strategy, brand voice, and final approval. The best of both worlds for Shopify merchants.
vist.ly/4psmd
vist.ly/4psmd