Brad Jones
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bradjones.bsky.social
Brad Jones
@bradjones.bsky.social
Senior Research Director, YouGov; Formerly Meta; Even more formerly Pew Research Center
I look forward to tracking the work that @fiftyplusone.news will be doing, but people who are interested in public opinion should read the good work that is being done *within* individual polls in addition to seeing how they fit in the big picture.

Let's not lose the trees for the forest.

5/5
October 10, 2025 at 12:57 AM
The American National Election Study (the longest running study of voters with waves going back nearly 80 years) very rarely does "well" in predicting the result of the election, but it is an incredibly valuable resource for understanding how public opinion has shifted in the post-WWII era

4/
October 10, 2025 at 12:57 AM
that the primary purpose of opinion polling is to predict the result of a particular election, and when there are high-profile "misses" on this front (e.g. the overconfident projections from polling aggregators in 2016), it undermines the public's confidence in the whole enterprise

3/
October 10, 2025 at 12:57 AM
This is especially apparent in the various modeling exercises that take place during election season. While it is an interesting exercise to try to forecast the results of the presidential election based on the available polling. I worry that it contributes to the idea

2/
October 10, 2025 at 12:57 AM
Here's what I see when looking only at the F2F interviews vs the inclusion of the web sample:

The trend moves in the same direction, but you get a bump of about 5 pp when including the web sample.
October 8, 2025 at 8:17 PM
Do we know if there was a methodology shift in the 2024 web survey? There have been big mode differences in the past between self administered modes and interviewer mediated surveys
October 8, 2025 at 5:06 PM
I've heard some objections to this approach based on accessibility (e.g. speech-to-text uses the same paste functions). Have you given any thought to how to allow valid uses of pasting?
September 15, 2025 at 9:36 PM
I think between 200 and 300 people
August 25, 2025 at 6:47 PM