I'm all in on this year's run to the Finals.

Let's see what unforgettable looks like in 2025.

But what really sticks with me is the fans.

Not just watching. Recreating. Living the legacy.

Because those Finals moments (Magic's hook, Steph's celebration, Bron's block) aren't just history. They're muscle memory for anyone who's ever dreamed with a ball in their hands.

Work isn't family.

It's a professional relationship. With expectations, compensation and boundaries.

If it feels like emotional blackmail, it probably is.

Have you ever worked in a place where "we're a family" hid dysfunction? Tell me everything.

4. Change? Not welcome.

"This is how we've always done it" is the company anthem.

5. Feedback = Betrayal

You're not allowed to question anything without hurting someone's feelings.

2. Favorites run the place

Performance doesn't matter if you're not part of the inner circle brunch crew.

3. Unpaid overtime? Normalized.

"Family" sticks around after hours, right? Cool, does "family" pay your rent?

They hit because they surprise you with something you already know but hadn't named yet.

So if someone throws out a half-serious idea in the middle of a creative review and it gets a laugh, don't dismiss it, investigate it.

That laugh might be hiding the insight you've been trying to find all day.

It's not an ad. It's a confrontation.

And once you've seen it, you can't unsee it.

If your audience can see the value in two seconds, why over-explain it?

Sometimes the smartest thing you can say... is nothing at all.

If you want performance, you need trust.

Social is built on speed, consistency and knowing your audience, not approval cycles and ego-driven edits.

Hire smart. Then get out of the way.

Pero Hecary es más que una marca. Es un movimiento. Es para hombres que buscan la excelencia en cada aspecto de su vida. Para los que no se conforman con lo mínimo y entienden que cada pequeño hábito suma.

Porque tu mejor versión no se improvisa. Se construye.

👉 hecary.com

Y así me uní como cofundador a Hecary.

Después de meses de trabajo, por fin ve la luz. El primer paso en nuestra ruta es simplificar el cuidado de la piel del hombre.

Hemos vivido y viajado juntos… ¡hasta fue testigo en mi boda! A Antonio no lo conocía personalmente, pero Manu me había hablado muy bien de él. Bastó una conversación para saber que estábamos totalmente alineados. Era evidente que éramos perfiles complementarios que compartíamos visión y ambición.