Reducing childcare costs would be a good angle too. Bring up that birthrate everyone keeps wringing their hands about and give parents more opporutnity to actually work if they want to.

China just announced childcare subsidies and gee whiz their stock market started pumping who could've guessed??

Took my 2 year old daughter to see it yesterday, she said it was "her favorite movie of her whole life". Hope more people get a chance to see it on the big screen!