Salvo Nicotra
bnics.bsky.social
Salvo Nicotra
@bnics.bsky.social
Technology Innovation Enthusiast at Onetag Smart Curation Platform | Teacher at Catania University | Loving family, running, and gardening keep me thriving
Reposted by Salvo Nicotra
Experian Accelerates Identity and Activation Capabilities With Acquisition of @Audigent

www.businesswire.com/news/home/20...
Experian Accelerates Identity and Activation Capabilities With Acquisition of Audigent
Experian® — the global data and technology company — announced today it has acquired Audigent, a leading data activation and identity platform in the
www.businesswire.com
December 4, 2024 at 4:42 PM
#curation it's not a buzzword but a fundamental shift in the ad-tech industry.
In Onetag we believe that's important to highlight the opportunities that a smart approach to the curation that it's not just packing inventory and create deals, but much much more
www.linkedin.com/pulse/curati...
Curation is not a buzzword: it’s a fundamental shift
By Harry Charalambous , Commercial Director, EMEA, Onetag There’s no getting away from all the coverage on curation, and we at Onetag are glad it’s getting the airtime it deserves. We firmly believe c...
www.linkedin.com
December 4, 2024 at 7:50 AM
Reposted by Salvo Nicotra
IAB Tech Lab released a ID-Less Solutions Guidance open for public comment until Dec 19 focusing on Google Privacy Sandbox (Topics, Shared storage...), Apple Webkit (AdAttributionKit...) and others (Privacy enhancing technology, Seller Defined Audiences...) #AdTech
iabtechlab.com/standards/id...
November 21, 2024 at 8:22 PM
A nice introduction about #attention metrics in @marketecture.bsky.social podcast that describes methodologies and why it's important to measure in
a #smartcuration strategy
www.marketecturepod.com/episode-98-m...
Episode 98: Marc Guldimann explains everything about attention
Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful For…
www.marketecturepod.com
November 19, 2024 at 8:48 AM
Hello bworld :)
November 17, 2024 at 11:17 AM