Blair Forrest
@blair-forrest.bsky.social
Founder @ AMZ Prep | Global Amazon 3PL with 50+ warehouses globally
I fell back in love with learning recently and the side-effects are great.
Like rereading books, picking up new skills, playing with AI tools, and building small things like websites or internal tools just because I enjoy the process.
Like rereading books, picking up new skills, playing with AI tools, and building small things like websites or internal tools just because I enjoy the process.
January 24, 2026 at 12:30 AM
I fell back in love with learning recently and the side-effects are great.
Like rereading books, picking up new skills, playing with AI tools, and building small things like websites or internal tools just because I enjoy the process.
Like rereading books, picking up new skills, playing with AI tools, and building small things like websites or internal tools just because I enjoy the process.
Not every brand needs middle mile.
But a lot of brands are using Amazon LTL when they should not be.
Here is how to know which one makes sense for you:
But a lot of brands are using Amazon LTL when they should not be.
Here is how to know which one makes sense for you:
January 22, 2026 at 8:30 PM
Not every brand needs middle mile.
But a lot of brands are using Amazon LTL when they should not be.
Here is how to know which one makes sense for you:
But a lot of brands are using Amazon LTL when they should not be.
Here is how to know which one makes sense for you:
Weekly full truck pickups and nationwide amazon hub deliveries explained
January 22, 2026 at 4:30 PM
Weekly full truck pickups and nationwide amazon hub deliveries explained
Fulfillment looks simple from the outside.
Product comes in. Product goes out. How hard can it be?
Then you actually run a fulfillment operation and realize there are dozens of moving pieces most brands never see.
The stack behind "ship my stuff":
Product comes in. Product goes out. How hard can it be?
Then you actually run a fulfillment operation and realize there are dozens of moving pieces most brands never see.
The stack behind "ship my stuff":
January 21, 2026 at 8:01 PM
Fulfillment looks simple from the outside.
Product comes in. Product goes out. How hard can it be?
Then you actually run a fulfillment operation and realize there are dozens of moving pieces most brands never see.
The stack behind "ship my stuff":
Product comes in. Product goes out. How hard can it be?
Then you actually run a fulfillment operation and realize there are dozens of moving pieces most brands never see.
The stack behind "ship my stuff":
Step-by-Step: How 3PLs Can Use Our Consolidation Hubs to Win Freight Business
January 21, 2026 at 1:48 PM
Step-by-Step: How 3PLs Can Use Our Consolidation Hubs to Win Freight Business
Top 4 Benefits for 3PLs Using Our Fastest Inbound Freight Solution
January 20, 2026 at 4:31 PM
Top 4 Benefits for 3PLs Using Our Fastest Inbound Freight Solution
I'm 28.
Started AMZ Prep® from my basement at 21. Made every mistake you can imagine along the way.
Here are 9 lessons I wish I knew back then:
Started AMZ Prep® from my basement at 21. Made every mistake you can imagine along the way.
Here are 9 lessons I wish I knew back then:
January 20, 2026 at 1:16 PM
I'm 28.
Started AMZ Prep® from my basement at 21. Made every mistake you can imagine along the way.
Here are 9 lessons I wish I knew back then:
Started AMZ Prep® from my basement at 21. Made every mistake you can imagine along the way.
Here are 9 lessons I wish I knew back then:
Why Most 3PL's Lose Business to Amazon or Unknown Trucking Companies
January 19, 2026 at 4:31 PM
Why Most 3PL's Lose Business to Amazon or Unknown Trucking Companies
Uncomfortable reality:
The cheapest 3PL is usually the most expensive.
Most brands shop for fulfillment partners by comparing rate cards. Pallet-in, pallet-out. Pick and pack fees. Storage costs.
They pick the lowest number and call it a win.
Then the invoices start coming.
The cheapest 3PL is usually the most expensive.
Most brands shop for fulfillment partners by comparing rate cards. Pallet-in, pallet-out. Pick and pack fees. Storage costs.
They pick the lowest number and call it a win.
Then the invoices start coming.
January 19, 2026 at 1:08 PM
Uncomfortable reality:
The cheapest 3PL is usually the most expensive.
Most brands shop for fulfillment partners by comparing rate cards. Pallet-in, pallet-out. Pick and pack fees. Storage costs.
They pick the lowest number and call it a win.
Then the invoices start coming.
The cheapest 3PL is usually the most expensive.
Most brands shop for fulfillment partners by comparing rate cards. Pallet-in, pallet-out. Pick and pack fees. Storage costs.
They pick the lowest number and call it a win.
Then the invoices start coming.
Why Canada Is the Next Big Opportunity for eCommerce Brands
January 19, 2026 at 11:01 AM
Why Canada Is the Next Big Opportunity for eCommerce Brands
Most founders fill their calendar.
Elite founders protect it.
The difference is not discipline.
It is knowing what actually moves the business.
I used to end days exhausted and still struggle to point to what really mattered.
Inbox zero felt like a win.
It wasn’t.
Elite founders protect it.
The difference is not discipline.
It is knowing what actually moves the business.
I used to end days exhausted and still struggle to point to what really mattered.
Inbox zero felt like a win.
It wasn’t.
January 16, 2026 at 3:15 PM
Most founders fill their calendar.
Elite founders protect it.
The difference is not discipline.
It is knowing what actually moves the business.
I used to end days exhausted and still struggle to point to what really mattered.
Inbox zero felt like a win.
It wasn’t.
Elite founders protect it.
The difference is not discipline.
It is knowing what actually moves the business.
I used to end days exhausted and still struggle to point to what really mattered.
Inbox zero felt like a win.
It wasn’t.
Every day your inventory sits in transit is a day you are not selling.
Most brands treat Amazon inbound as an ops task.
Something the warehouse handles.
A box to check.
That’s the wrong frame.
Inbound speed is revenue infrastructure.
Here’s what slow inbound actually costs you:
Most brands treat Amazon inbound as an ops task.
Something the warehouse handles.
A box to check.
That’s the wrong frame.
Inbound speed is revenue infrastructure.
Here’s what slow inbound actually costs you:
January 15, 2026 at 10:00 PM
Every day your inventory sits in transit is a day you are not selling.
Most brands treat Amazon inbound as an ops task.
Something the warehouse handles.
A box to check.
That’s the wrong frame.
Inbound speed is revenue infrastructure.
Here’s what slow inbound actually costs you:
Most brands treat Amazon inbound as an ops task.
Something the warehouse handles.
A box to check.
That’s the wrong frame.
Inbound speed is revenue infrastructure.
Here’s what slow inbound actually costs you:
Five Tactical Questions to Ask Your 3PL Before Entrusting Your B2B Business
January 15, 2026 at 4:31 PM
Five Tactical Questions to Ask Your 3PL Before Entrusting Your B2B Business
Every founder has a breaking point.
I hit mine about a year into building the company.
I was doing sales, ops, customer support, warehouse visits, and still answering emails at midnight. I told myself it was temporary. That I just needed to push through.
I hit mine about a year into building the company.
I was doing sales, ops, customer support, warehouse visits, and still answering emails at midnight. I told myself it was temporary. That I just needed to push through.
January 14, 2026 at 9:01 PM
Every founder has a breaking point.
I hit mine about a year into building the company.
I was doing sales, ops, customer support, warehouse visits, and still answering emails at midnight. I told myself it was temporary. That I just needed to push through.
I hit mine about a year into building the company.
I was doing sales, ops, customer support, warehouse visits, and still answering emails at midnight. I told myself it was temporary. That I just needed to push through.
Hidden Costs and Chargebacks: What You Need to Know When Evaluating 3PLs for B2B
January 14, 2026 at 4:31 PM
Hidden Costs and Chargebacks: What You Need to Know When Evaluating 3PLs for B2B
Key SLA Performance Metrics You Must Know to Avoid Costly Chargebacks
January 13, 2026 at 4:31 PM
Key SLA Performance Metrics You Must Know to Avoid Costly Chargebacks
Everyone thinks going viral is the ultimate LinkedIn win.
I think that’s wrong.
I’ve had posts break 100K impressions. It felt great for about a day.
Then I looked at who was engaging:
Random accounts.
People outside my industry.
Followers who would never buy, refer, or collaborate.
I think that’s wrong.
I’ve had posts break 100K impressions. It felt great for about a day.
Then I looked at who was engaging:
Random accounts.
People outside my industry.
Followers who would never buy, refer, or collaborate.
January 12, 2026 at 3:09 PM
Everyone thinks going viral is the ultimate LinkedIn win.
I think that’s wrong.
I’ve had posts break 100K impressions. It felt great for about a day.
Then I looked at who was engaging:
Random accounts.
People outside my industry.
Followers who would never buy, refer, or collaborate.
I think that’s wrong.
I’ve had posts break 100K impressions. It felt great for about a day.
Then I looked at who was engaging:
Random accounts.
People outside my industry.
Followers who would never buy, refer, or collaborate.
Target Marketplace vs Target In-Store: Understanding the Complexities of Retail Channels
January 12, 2026 at 1:12 PM
Target Marketplace vs Target In-Store: Understanding the Complexities of Retail Channels
I didn’t get confident on camera.
I got reps.
My first videos were painful.
Stiff delivery.
Awkward pauses.
Watching them back made me cringe.
I posted anyway.
I got reps.
My first videos were painful.
Stiff delivery.
Awkward pauses.
Watching them back made me cringe.
I posted anyway.
January 11, 2026 at 2:45 PM
I didn’t get confident on camera.
I got reps.
My first videos were painful.
Stiff delivery.
Awkward pauses.
Watching them back made me cringe.
I posted anyway.
I got reps.
My first videos were painful.
Stiff delivery.
Awkward pauses.
Watching them back made me cringe.
I posted anyway.
Beyond cost: 3 reasons why Seller Fulfilled Prime might be the better choice for your brand
January 9, 2026 at 1:19 PM
Beyond cost: 3 reasons why Seller Fulfilled Prime might be the better choice for your brand
Motivation fades but systems last. In January, focus on daily processes: 2–3 non‑negotiables, automate and audit weekly, make progress visible. Discipline grows while motivation sparks. Systems are the engine. What system keeps you consistent?
January 7, 2026 at 10:30 PM
Motivation fades but systems last. In January, focus on daily processes: 2–3 non‑negotiables, automate and audit weekly, make progress visible. Discipline grows while motivation sparks. Systems are the engine. What system keeps you consistent?
How impressions and delivery times determine your Seller Fulfilled Prime eligibility
January 7, 2026 at 1:16 PM
How impressions and delivery times determine your Seller Fulfilled Prime eligibility
How to Qualify for Amazon Prime Eligibility as a Seller
January 6, 2026 at 1:00 PM
How to Qualify for Amazon Prime Eligibility as a Seller
Reduce friction, increase output. Productivity isn’t about doing more—it’s about cutting noise. In 2025 I said yes too often. Now: notifications off, no agenda-free meetings, automation, and fewer calls. Deep work mode on.
January 5, 2026 at 10:45 PM
Reduce friction, increase output. Productivity isn’t about doing more—it’s about cutting noise. In 2025 I said yes too often. Now: notifications off, no agenda-free meetings, automation, and fewer calls. Deep work mode on.
Most brands ship point to point.
We group parcels by destination, fly them in bulk across the country, then release locally.
Toronto → Vancouver. Toronto → Montreal. One plane. Thousands of parcels.
Faster delivery. Lower cost. That’s zone skipping.
We group parcels by destination, fly them in bulk across the country, then release locally.
Toronto → Vancouver. Toronto → Montreal. One plane. Thousands of parcels.
Faster delivery. Lower cost. That’s zone skipping.
January 5, 2026 at 1:06 PM
Most brands ship point to point.
We group parcels by destination, fly them in bulk across the country, then release locally.
Toronto → Vancouver. Toronto → Montreal. One plane. Thousands of parcels.
Faster delivery. Lower cost. That’s zone skipping.
We group parcels by destination, fly them in bulk across the country, then release locally.
Toronto → Vancouver. Toronto → Montreal. One plane. Thousands of parcels.
Faster delivery. Lower cost. That’s zone skipping.