Benjamin Toff
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benjamintoff.bsky.social
Benjamin Toff
@benjamintoff.bsky.social
Associate Professor of Journalism and Mass Communication at the University of Minnesota and Director of the Minnesota Journalism Center. I study trust in news, news avoidance, public opinion, and changing media.
No better way to sow “workplace disharmony” than sending messages like this to faculty and staff…
September 17, 2025 at 10:18 PM
Would this destroy the business models of several leading social media companies? Yes. That’s just an added benefit.
September 11, 2025 at 7:13 PM
If helpful, please feel free to share! We know from a lot of conversations we’ve been having through the LNIC that there remains a lot of confusion about this subject, especially among Press Forward local chapters. We’re always happy to discuss!
September 2, 2025 at 1:38 PM
Each involves a variety of important research questions; however, many of the most urgent questions facing the industry require a more systematic approach and more standardized measures. That’s why we created the LNIC and what we’re working to establish.
September 2, 2025 at 1:38 PM
I argue that studies of how news and information flow through communities often focus on distinct factors:
— audiences
— journalists
— institutions
— content
— contexts
And different stakeholders have different reasons for conducting these studies.
September 2, 2025 at 1:38 PM
Speaking of money, I’m not sure where they think they’re going to get the revenue to fund their newsroom without the enormous premium that print ads still command. These numbers in the story are very grim…
August 28, 2025 at 3:10 PM
Would be curious to hear directly from leadership @ MPR News but guessing it’s due to deliberate decisions years ago to invest heavily in digital operations combined with being in market with lots of interest, support for local news. (And paywalls for @startribune.com, @pioneerpress.bsky.social).
August 5, 2025 at 9:28 PM